aerva: how to stop viewers in their tracks with captivating public space digital entertainment
DESCRIPTION
Aerva, Inc. presentation by CEO Sanjay Manandhar for DSE 2011 Lunch-n-Learn How to activate the public space for Engagement and EntertainmentTRANSCRIPT
COMPANY PRODUCTS & SERVICESCASE STUDIES MARKETS & GO-TO-MARKET
Digital Signage Expo 2011: Lunch-N-Learn
How to Stop Viewers in Their Tracks with Captivating Public Space Digital EntertainmentSpace Digital Entertainment
Sanjay ManandharCEO
Aerva, Inc.Aerva, Inc.
[email protected]: @sanjaymanandhar
WHAT are you trying to ACHIEVE?End User Entertainment
Branding/Awareness BuildingBranding/Awareness Building
Media Revenues
Commercial Sales in the area
WHO is the CUSTOMER?End User
Brand/AgencyBrand/Agency
Board OwnerCityyPrivate LandlordOOH Operator
WHAT is the PROJECT?Timeline + duration
EventCampaignM di b / di lMedia buy/media plan
FeaturesMessaging/VideosMessaging/VideosMobile interactivitySocial Media InteractivityGaming g
Money flows
E tiExecutionHardware, Software, Permits, Proof-of-Performance
PROJECTEvolution
BRAND intentionsAGENCY tiAGENCY creativesMEDIA buyTECHNOLOGIST executionPlanning (organizing teams/companies)Creating (content, technology)Creating (content, technology)Execution (media run, mobile, social)
Case Study
FOUNTAIN SQ Downtown GentrificationOBJECTIVEEngage fan-base in hockey rink & on TV
DISPLAY28 feet x 42 feet outdoor LED
IMPLEMENTATIONMobile interactivity for Pic2Screen, mobile Poll
Digital Signage engine
Ad management engineAd management engine
Network managementRESULTSHighly engaged viewersCli i dClient generating ad revenuesIncreased foot traffic into downtown
Case Study
KODAK TIMES SQ NYCOBJECTIVEAllow user generated and controlled content to draw attention to the brand
DISPLAYKodak LED in Times Square
IMPLEMENTATIONMobile interactivity for Pic2Screen
User-submitted images via email RESULTSUser submitted images via email
User texts code to trigger exactlywhen they want picture posted
Photo Moderation Web Interface
Network management
RESULTSHighly engaged viewerson the web and on locationin Times Square
Invaluable brand buildingNetwork management Invaluable brand buildingfor Kodak
Case Study
REDWINGS Hockey GameOBJECTIVEEngage fan-base in hockey rink & on TV
DISPLAYFour-sided LED board above center-rink
IMPLEMENTATIONMobile interactivity for mobile Poll
Live switch from game to media player
Network managementNetwork management
RESULTSHighly engaged viewersI l bl b d b ildiInvaluable brand buildingfor RedWings and sponsors
Case Study
MOBILE InteractivityAPPLICATION What is the GOAL?Txt2Screen, Polling, QR codes, Gaming
IMPLEMENTATIONWhat mechanism (IP, SMS, IVR, Bluetooth, etc.)
Shortcode/longcode
Free/Premium
RESULTSMetrics (total usage total transactions)Metrics (total usage, total transactions)
Case Study
FACEBOOK + MOBILE + DIGITAL SCREENOBJECTIVEAllow users to send videos from Facebook to a public digital billboard to augment a b dbrand
DISPLAYAny display (indoor, outdoor, web)Any display (indoor, outdoor, web)
IMPLEMENTATIONFacebook Connect application RESULTSUser-submitted videos via Facebook
Video Moderation Web Interface
Network management
RESULTSEngagement of Facebook users
Highly engaged viewerson the web or on location
S l f F b k dScale of Facebook users and viral nature of sharing
TECHNOLOGY ASPECTSDISPLAYLED nitsLCD
MOBILE InteractivityMobile (polling, text2screen, pic2Screen)LCD
MeshLighting choreography
text2screen, pic2Screen)
SOCIAL MEDIA InteractivityTwitter, FourSquare
CONTROLLING SoftwareSchedules + TimelinesContent typesInteractivity
GAMING++QR CodesInteractivity
RELIABILITYDisplay redundancies
QR CodesGaming
Display redundanciesNetwork redundanciesUGC moderation
MEDIA BuyOOH Line ItemPlanned Spot CampaignOngoing CampaignOngoing Campaign
Some ParametersCosts vary wildly from low to extremely highExclusive position/time, roadblock positionsPackage deals with static OOH or other mediaOne-off or ongoingJuxtaposition rules (with other brands)Juxtaposition rules (with other brands)
Proof of PerformanceReports, Images, VideosReports, Images, Videos
AERVA COMPANY OVERVIEWAerva’s platform is designed to be atthe intersection of three high-growth channels
MobileSocial NetworkingDigital Signage (digital out-of-home)g g g ( g )
Scalable and flexible go-to-marketwith a variety of partners
Founded in 2005 by MIT alums
Hangman application integrating mobile with Digital out-of-home
