AeroFest Mission Plan

Project Expense Overview

67%

15%

2%

2%

1%1%

11%

Project Expense Overview

AeroFest Concert ProductionTitan FCHero GamesExpoArtFoodLDW|Indy Fund

2

Official Website & Social Pages

MobileAerofest.com ForAllTheRightReasons.com www.facebook.com/MobileAeroFest twitter.com/mobileaerofest Google+ instagram.com/aerofest youtube.com/user/MobileAeroFest www.pinterest.com/aerofest

3

4

FULLFILLING THE NEED

A single event that will bring together leaders from multiple sectors of business and philanthropic organizations that drive vital components of LIVE, WORK & PLAY in ALABAMA.

Catalyst for a surge in economic development, human resource development and support for our combat and severely injured military service members for the future of all of Alabama.

Provide a central theme and collective location for all of the different efforts to come together.

There will be something of significant interest to all of the general public as well as statewide businesses and institutions

The focal point is, Support for our injured Veterans!

Infrastructure|Support Structure Benefits: Participating organizations will provide all of their own manpower and organization, as it will be in

their own best interests.

DigiPro Media will advise how each participant can maximize their exposure to the public. 

Lead organizer of AEROFEST ’15, (DigiPro Media) is scheduling meetings, and presenting and accepting proposals for this colossal event.

Funding Support Overview

The required sponsor support and funding, in advance of AeroFest|Hero Games|Expo, will create a perpetual marketing and funding model for the event and the supported organizations.

Front-side funding of AeroFest will allow the funds raised from the event (i.e., ticket, merch, food, etc.) to be put toward AeroFest ‘16 and an “endowment” for these organizations, instead of “paying back” the funds to the potential “lender.”

Fund outline:

$250k needed to support the LDW component of the event

$350K needed to support the TITAN FC event

$50K needed to support the Hero Games

$50K needed to support the Expo

$1.5M needed to support the Music

$25K needed to support the Art

$25K needed to support the Food

TOTAL: $2.25M funding need with a projected $2.5M in revenues 225005

AeroFest Mission

Leverage the Indy Fund|LDW mission of providing mobility and HBOT (Hyperbaric O2 Therapy) to wounded and severely injured military personnel to drive support and engage public adoption and participation (drive ticket sales)

Support A HERO who’s mission is prevent suicide

Assist those same wounded and severely injured veterans to cope with the psychological and social impact of their injuries through outdoor activities and fellowship events with like minded and experienced individuals.

A HERO represents the next phase of support for the individual veteran who has received support and mobility from the Indy Fund.

6

Expo, Job, Education & Hero Games

Exposition of existing and developmental mobility and prosthetic technology will pull from the supporters and manufacturers providing the “mobility technology” for Indy Fund and A HERO.

Global Extreme Mobility

Manufacturer / supplier of mobility equipment located in Hoover, AL.

Currently provides Nomad Chairs to the Indy Fund

IHMC

Adaptive technology prosthetics and mobility

Andrews Institute

Advanced rehabilitation for sports|optimum performance

West Florida Hospital

Clinical rehabilitative care

Boston Scientific

robotic prosthetic research and development

Hero Games will be a combined effort from the Indy Fund (providing bikes and chairs for the injured) and the Lakeshore Foundation (Paralympic games) as well as A HERO (inviting “at risk” and supported veterans to compete in the event).

Lakeshore Foundation will be on phone conferencing (with Mr. Jeff Underwood), on Monday 13 OCT 14, About the Lakeshore Foundation participating in AEROFEST ’15.www.lakeshore.org

Indy Fund will provide any chairs or equipment needed for wounded and severely injured veterans for competing in the Hero Games.

They WILL be officially presented with that mobility equipment to keep after the event. 7

Athletics & Music

Athletics: Hero Games Titan FC

Friday Fight Night each month leading up to AeroFest

Community Outreach

AeroFest Championship Fight Night

LPGA Golf Classic

Mobility Supprted Event

Competitive event fundraiser

Lakeshore Foundation Paralympic participation in the

Hero Games

Veteran outreach engagement in lead up to event

Music: Gary Sinise and the Lt. Dan Band, that

also funds the Gary Sinise Foundation that builds adaptive homes to disabled Vets at no charge!

Indy Fund has approved the Sinise foundation request for a $500k grant for 2 smart homes

Indy Fund will request 2 LDB performances; one at AeroFest and one to be determined

MC Hammer

Community Outreach

Special Performance

Jamey Johnson

The Revivalists

Veteran outreach engagement in lead up to event 

8

Art & Food

Art Art Party

Arts Alive (local mobile annual event)

Veteran outreach engagement in lead up to event

Food Community Cook Off

Alabama Film Commission

Food Network coverage

Celebrity Guest

Community engagement of local restaurants as featured vendors at AeroFest

Veteran outreach engagement in lead up to event

9

Additional Support

30 kegs provided by Pensacola Bay Brewery free of charge and can branded “AeroFest 320”

Titan FC and CBS Sports – Lead in and event week promotion and coverage

Community of Mobile and surrounding area supporters (municipal and economic engine organizations) providing operation equipment

Custom Chopper Raffle

Ranger Up - will print and sell merchandise as part of the partnership

Meridian Hill – National communication partner Bruce Lee Foundation

Drive By Truckers

Bill O’Riley

David Letterman10

Educational and Additional support

Economic growth in Mobile needs and wants to hire all skill levels of employees and veterans.

Embry-Riddle Aeronautical University, Worldwide. http://worldwide.erau.edu Mrs. Carol Monroe, Director of the Pensacola, FL Campus will be sitting with DigiPro

Media this coming Wednesday to discuss a number of avenues for connecting the University to future employment needs, relative to the aviation engineering and manufacturing industry. Workforce providers through active recruitment (military) and training. 

Heads of other education institutions in Alabama will be invited to participate in providing job placement for applicable graduates.

Accent HEAVY on Veteran placement. With the assistance of the Alabama State Dept, Marine Corps League, we will be inviting

General Charles Krulak, USMC, Ret. (31st Commandant of the Marine Corps and President of Birmingham-Southern College, to advise on how best to align educational ciriculum to fill the needs of potential employers that will come on as collateral, spin off businesses throughout the state.

John O’Malley (MCL, Gen Victor Krulak det, Hoover, AL) Presedent of Strategic Visions Inc.

_11

Featured Events in Planning

Showcase Facilities and Opportunities Available at the Aeroplex

Veteran’s JOB FAIR, organized and staffed by participating Veterans organizations.

Expo

Hero Games

Gary Sinise and The Lt Dan Band Concert

Other entertainment celebrity performances

 Community Cook-off

Each entity of this event eliminates the need for any government monetary or manpower requirements.

12

Support Events & Promotions

Local and regional event participation with the AHERO bike raffle

Sponsorship and booth at local events leading up to show

Participation at all local|regional cooking competitions inviting the winner to the “community cook off” at Aerofest

13

Engage with all supporting community organizations:

City Council

Office of the Mayor

Mobile County Commission

Governors Office

CVB

Downtown Business Alliance

South Mobile County Tourism

Mobile County School System

Alabama Film Office

Mobile Film Office

Alabama Department of Tourism

Mobile Chamber of Commerce

Eastern Shore Chamber of Commerce

Bayou La Batre Mayors office

Bayou La Batre Area Chamber

Mobile Sports Authority

Mobile Port Authority

NATIONAL COMMUNICATIONS

Meridian Hill Strategies

National Campaign starting on Capital Hill

Partners such as the Bruce Lee Foundation and Drive By Truckers will engage in our community outreach program as well as support on their own platforms

Recruit and leverage non-traditional stakeholders

Aggressive use of online tools to grow and engage the audience

Leverage their network of elected officials and a diverse array of stakeholders

Bring VIP’s to event and work to publicize in advance

Assist in identifying and presenting to camera-ready personalities in the arts and food industries and leverage the network of TV shows

14

CBS & TELEVISION

CBS Sports and TITAN FC Friday Fight Night each month leading up to AeroFest

(3) 30 second spots per fight

(3) 60 second spots per fight

Featured sponsor on all media and branding

Featured sponsor on all web and social platforms

Athlete spotlight presentation “brought to you by AeroFest”

Ability to leverage those spots for our sponsors DURING the AeroFest event

Local TV and talk shows

Leverage and promote all AHERO and Independence Fund events leading up to AeroFest

Cable spots on: MTV

VH1

Leverage producing the spot ourselves to save money and increase the number of slots

15

TARGETED COMMUNITY MARKETING Leverage BlkRbbt “professor card” at Loyola University to gain audience with

colleges present opportunity to specific departments:

Marketing assistance

Distribution

Competitive design competitions

Engage with all community organizations and their events driving support for:

Philanthropic cause

Wounded Veterans support

Paralympic and HERO games

EXPO for assistive equipment for wounded veterans

Business development at Mobile Aeroplex

Community development and alignment for Mobile and the whole region

Promote and invite surrounding communities to participate in the “Community Cook-off” at AeroFest

16