Connectivity for fans is a top priority, followed by FOOD and BEVERAGE and PREMIUM SEATING.

FOR DRAWING FANS OR FIRST-TIME VISITORS.

96% OF ADs BELIEVE THAT

This compares to only 59% who viewed PAID ADVERTISING as effective.

SOCIAL MEDIA IS AN EFFECTIVE marketing tool

Academic, housing and dining facilities are important considerations, but

PRACTICE & TRAINING FACILITIESare a primary force that attracts recruits.

10 20 3000 %%

$0-less than $5 million

$5 million-less than $10 million

$10 million-less than $25 million

Don’t know

$25 million-less than $50 million

MORE THAN $50 MILLION

Of these, 1 in 5 arelooking to invest more than

$50 millionin the next five years.

Over 84% of ADs will invest significantly in

FACILITY IMPROVEMENTS.

BUILDING A BETTERGAME DAY

@SportsAECOM @OhioUSportsAd#ADsurvey

% %

COLLEGE ATHLETIC DIRECTORS WEIGH IN

The Trends in Collegiate Athletics survey, conducted by AECOM, and the Ohio University Center for Sports Administration gauged the sentiment of 136 Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience.

$

Providing