aec website emergency
DESCRIPTION
Marketing professional services in today’s world requires a healthy online community. But what happens when your website, marketing materials and social media presence aren’t in full health? When your firm’s online community shows symptoms of failure? Common marketing issues can easily masquerade as “website” problems. This session will help infuse your marketing strategy through your website, and develop tactics to build an online business development machine. We will equip your firm with the tools, tactics and tips to assess the vitality of your online community, and the strategy to move your marketing forward. Studies show that the majority of people conduct research online – so your clients and colleagues are just a click away. Yet how can you capture and convert that online traffic to actual interest in working with your firm? Join this presentation as we share the latest cutting-edge trends for social media and other online marketing approaches.A successful architecture, engineering or construction firm needs a website that will function as an online business development machine. It needs to support your firm’s overall marketing strategy.In this highly interactive session, we will help your firm treat – or prevent – the “marketing emergency” that may be plaguing your efforts. Participants will leave with a list of the top online tools that marketers can use to better diagnose and score their online presence. Attendees will discover marketing metrics to track online activity, and free tools that will help get you started. Everyone will get a roadmap to “self-diagnose” their state of online health, and assess areas most needing improvement. We will discuss progressive trends, conversion strategies for online marketing, and other concepts that will protect the vitality of your website and online community.Through a series of three segments, we will help your team diagnose, treat, and fine-tune an online presence that not only supports your marketing efforts, but propels your firm forward. Attendees will participate in two dynamic breakout sessions, and a question and answer session at the end of the presentation.Part one will present the most common website emergencies, discuss why they are so prevalent and diagnose the common causes. We will help your team avoid marketing malpractice and identify necessary strategy in your online communities. Assess unhealthy habits of your online activity, such as content issues, lead generation, statistics, and drip marketing. We will point out root pains that may be symptoms of bigger marketingTRANSCRIPT
A/E/C Website Emergency
The secrets to creating an online business development machine
Josh Miles–Miles Design Taryn Erickson–Trindera Engineering
About Taryn Erickson: A social media strategist and A/E/C marketing specialist.
Business Development Director Trindera Engineering, an electrical consulting firm based in the Pacific NW.
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About Josh Miles: Founder of Miles Design, specializing in branding and strategy for professional services.
Entrepreneur, speaker, and author of “Bold Brand: The new rules for differentiating, branding, and marketing your professional services firm.
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It’s a conversation!
- Please ask questions!
- Keep it interactive
- Tell us your challenges & successes!
- Tweet along!
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content management systems
blo
gg
ing
SEO
wordpresssocialcontent
photography
capabilities
Lead Gen
Mobile
budget
TIM
EL
INE
DESIGNau
die
nce
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Website Emergency!
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EverybodyLies.
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Malpractice: Prescription without diagnosis
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Where doesit hurt? Diagnosing the root pains
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UnhealthyHabits!
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Unhealthy Habits: Content
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Unhealthy Habits: Content - Too much about YOU
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Unhealthy Habits: Content - Too much about YOU - Valuable content
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1. Who is visiting our site?2. What is valuable to them?
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Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content
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Hello? ...Katie?
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Unhealthy Habits: Content - Too much about YOU - Valuable content - Quality of content - Updated & current@joshmiles @taryn44 #smps2012 17
Unhealthy Habits: Design - Experience
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Responsive:
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Unhealthy Habits: Design - Experience - What should I do?
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Group Therapy: Discuss and share!
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Unhealthy Habits: Design - Experience - What should I do? - Visual Hierarchy
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Unhealthy Habits: Lead Gen
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Unhealthy Habits: Lead Gen - Marketing Automation
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Unhealthy Habits: Lead Gen - Marketing Automation - Start Small
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Unhealthy Habits: Tracking
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Unhealthy Habits: Tracking - Know your numbers
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Unhealthy Habits: Tracking - Know your numbers - Automate reporting
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Unhealthy Habits: Social
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Unhealthy Habits: Social - SEO benefits
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Unhealthy Habits: Social - SEO benefits - Avoid social notworking
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Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person
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Unhealthy Habits: Social - SEO benefits - Avoid social notworking - Institution vs. Person - Not just promotion!@joshmiles @taryn44 #smps2012 33
Group Therapy: Discuss and share!
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Stick with the Diet…How to develop a content marketing strategy that sticks.
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Focus Group:Hotseat a volunteer and prescribe potential courses of treatment.
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Courses of Treatment
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Prescribing A Culture:Thought Leadership and Blogging And how to align your team.
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Walking in Health:Your roadmap to fresh marketing that stays well year-round!
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In-Home Care:What you can do after SMPS 12?
MilesDesign.com/SMPS2012
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Q&A:
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Thank you!Josh Miles Taryn Erickson
milesdesign.com trindera.com
@joshmiles @Taryn44
http://www.slideshare.net/milesdesign
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// branding for professional services.// branding for professional services.
Get the Book!2:45-3:10 at the SMPS Bookstore located in the Networking Pavilion, Pacific (Lower Level 1)
BoldBrand.com
discount code: SMPS2012