adworld experience 2015 gmail sponsored promotions
TRANSCRIPT
![Page 1: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/1.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Gmail Sponsored Promotions
![Page 2: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/2.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Cos’era
![Page 3: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/3.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Cos’è
![Page 4: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/4.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 5: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/5.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Cos’è
www.marcovolpe.com – vendere turismo online
![Page 6: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/6.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 7: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/7.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 8: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/8.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Funziona?
![Page 9: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/9.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Gestione del Comportamento (B.J. Fogg)
bassamotivazionedifficile da fare facile da farecapacità
motiva
zione
altamotivazione
Call to Action
Call to Actionfalliscono qui
funzionano qui
![Page 10: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/10.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Chiedi di agire?Come lo chiedi?«Chi domanda timorosamente,insegna a rifiutare.»
Seneca
![Page 11: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/11.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Cosa vede
![Page 12: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/12.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Dove clicca
![Page 13: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/13.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Più grande è sempre meglio?
![Page 14: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/14.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Più grande è sempre meglio? DAVVERO?
![Page 15: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/15.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Campagne a confronto
![Page 16: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/16.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Gruppi di Annunci GSP
![Page 17: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/17.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Gruppi di Annunci GSP
![Page 18: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/18.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Targeting Demografico
www.marcovolpe.com – vendere turismo online
![Page 19: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/19.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Targeting per Keyword
![Page 20: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/20.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Targeting per Argomenti
![Page 21: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/21.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Targeting su Segmenti di Pubblico
www.marcovolpe.com – vendere turismo online
![Page 22: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/22.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Targeting su Elenchi di Remarketing
![Page 23: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/23.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Targeting su Pubblico di Affinità
![Page 24: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/24.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 25: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/25.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 26: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/26.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 27: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/27.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 28: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/28.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 29: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/29.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 30: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/30.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 31: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/31.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 32: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/32.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 33: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/33.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 34: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/34.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 35: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/35.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
![Page 36: Adworld Experience 2015 Gmail Sponsored Promotions](https://reader031.vdocuments.site/reader031/viewer/2022030402/58a5b3fd1a28ab0b068b45cb/html5/thumbnails/36.jpg)
@adwexp
www.marcovolpe.com – vendere turismo online
Grazie per l’attenzione