advocacy is delicious, restaurant.com and zuberance- presentation from womma's womm-u 2012
DESCRIPTION
Restaurant.com is the leading provider of restaurant savings nationwide. The company offers the best deal on every meal at more than 18,000 restaurants nationwide with nearly 50,000 daily gift certificate options. Restaurant.com has helped customers save more than $2 billion since the Arlington Heights, Ill.-based company was founded in 1999. Restaurant.com will describe how they've created a thriving group of tens of thousands of Advocates and how they're energizing these Advocates to spread positive Word of Mouth and drive sales.TRANSCRIPT
Turning Restaurant.com Advocates into a Social Marketing Force
WOMMA Welcomes You ToWOMM-U 2012
Advocacy is Delicious
Christopher KrohnRestaurant.com, President & CMO
Advocacy is DeliciousTurning Restaurant.com Advocates
into a Social Marketing Force
Rob FuggettaZuberance, Founder & CEO
Best Deal. Every Meal.
• 18,000+ Restaurants• 50,000 Daily Gift Certificate Options• Saving diners $2 billion
Automating Advocacy
Social, Digital, MobileSocial, Digital, Mobile
Advocacy Program Overview
• Launched: September 2011
• Goal: Identify and energize
Advocates
• 100% authentic advocacy
80% Likely to Recommend
Identified 141,131 AdvocatesCreating Sustainable “Advocate Army”
80%
Advocates Created 34,788 Stories
Restaurant.com “Date Night”
Boosting Advocacy & Engagement
Creating Valuable Content AssetGenerating 2.5M Trusted Impressions
Advocates Shared 12,525 OffersDriving Sales via Advocates• Reaching 1.9M people• Generating 3,773 in-bound Referral Clicks
Advocates Join Inner Circle
Special Facebook page for Advocates
Tracking Advocacy
3 Key Benefits of Advocacy
1.Increase advocacy and sales
2.Boost engagement
3.Enhance customer service
5 Advocacy Do’s & Don’ts
1.Don’t pay or provide incentives
2.Don’t coach Advocates
3.Do make it easy for Advocates
4.Do measure and track results
5.Do use an advocacy system