advocacy in regional development
TRANSCRIPT
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Advocacy for
Regional
Development
OrganizationsSeptember 12, 2017
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What is Advocacy?
• The act of pleading for, supporting, or
recommending; active espousal (Dictionary.com)
• Inform and educate local, state, and federal
policymakers on issues
• Share and defend stance on particular issue
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Why Advocate?
• Political climate changes amid fast-paced world
• Varying threats may derail funding, policies your
organization relies upon
• Policymakers juggle lots of priorities; amplify
your organization’s voice
• Knowledge is power; responding with accurate
information strengthens position
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Does it Work?
• Yes, if handled well
• Measured through informed policymaking, achieving specific policy goals
• Associations– 90,908 501(c)(6) trade or professional associations, and
1,238,201 were classified as 501(c)(3) charities, foundations or religious organizations
– Government officials use inform/research/policy development
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How Advocacy Works….
• Start with the basics
1. What is my issue?
2. Prepare
3. Deliver
4. Follow-up
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What Is My Issue?
• Prioritize - determine the one issue you’d
like to discuss
• Stay the course – resist temptation to hit
several items
• Does this align with regional or Board of
Directors interests?
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Prepare
• Set up the meeting
• Who should be invited?
• When is the right time?
• Where should meeting be?
• Meeting materials
• Meeting prep
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Prepare
• Research member of Congress
• What are their interests?
• Does their interests align with my issue?
• How can I reconcile this?
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Prepare
• Issue framing
• Another way of saying problem definition
• Successful issue frame will set further
policy outcomes– Ex: Express public problems; how planning can
address multiple issues
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Deliver
• Gather the stakeholders
• Introductions
• Set tone
• Ask what they know of issue
• Summarize or pass to next speaker
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Deliver
• Explain
• People involved
• Why issue is important
• Impact
• Data
• Story
• Introduce/explain solution
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Deliver
• Ask…for their vote/support
• Supportive: show appreciation and ask for
help with others
• Not supportive or indecisive: ask what
more is needed to clarify or continue
conversation
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Follow-up
• Debrief/discuss how it went with
participants (shortly after in person, call, or
email)
• Send thank you notes
• Forward requested/offered information
• Touch base when issue is up for
consideration (vote, policy discussions)
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MISTY CASTO, EXECUTIVE
DIRECTOR
BUCKEYE HILLS REGIONAL
COUNCIL (OH)
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Advocacy in Regional DevelopmentMisty Casto, Executive Director, Buckeye Hills Regional Council
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Advocacy in Regional DevelopmentMisty Casto, Executive Director, Buckeye Hills Regional Council
740.376.1034
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MATTHEW DOLGE, EXECUTIVE
DIRECTOR
PIEDMONT TRIAD REGIONAL
COUNCIL (NC)
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RICK HUNSAKER, EXECUTIVE
DIRECTOR
REGION XII COUNCIL OF
GOVERNMENTS (IA)
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Resources
• Use tools and resources to support position
• Toolkits
• Books & guides
• Case studies
• Governmental reports
• Laws
• Opinion pieces
• Research reports
• Videos
• Websites
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Chart Your Path
• Map out your advocacy
• Several ways to achieve goal:
• Research & analysis
• Informing public
• Advocacy w/ Congress & Administration
• Media relations
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Coalitions
• Use and build upon existing relationships
• Explore new, mutually-beneficial partnerships
• Find common ground
• Align your issue with current news, discussion
• Manage partnerships
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Coalitions
• Set group membership
• Develop goals
• Respond to public needs
• Plan of action/timeline• Ex: Seeking gap funding
1) bring together new, existing mutual interest;
2) target state & federal stakeholders;
3) stress expected project results
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What’s in it for me?
• Communicating issue and it’s importance
determines where it’ll end up
• Outreach crucial to making sure members
of Congress are in the know
• Advocacy is continuous
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What’s in it for me?
• Doesn’t NADO do this?
• How does NADO do this?
• Can I reach out to NADO before, during,
and after doing this?
• Don’t wait…start process now
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Immediate Issues for Advocacy
• Strong FY2018 numbers for key programs:
EDA, CDBG, regional commissions, etc.
• Promote rural planning & infrastructure
• Preserve rural development in Farm Bill
• Support Brownfields reauthorization
• Urge spending for floodplain mapping
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Save the Date
• Next Monthly Legislative Calls
– Tuesday, September 26th at 2:00 p.m.
– Tuesday, October 31st at 2:00 p.m.
• 2018 Washington Policy Conference:
March 19-21
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