Advisor’sSCIENTIFIC & MEDICAL & PATIENTS

AFFAIRS

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Services:

Medical affairs and MSL teams trainings

Scientific & medical excellence

Patients support programs

Services:

Medical affairs and MSL teams trainings

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DEVELOPMENT OF MEDICAL TEAM:

AssessmentIndividual

development plan setting up

Execution of individual

development plan

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ASSESSMENT is the way to understand where to go to.

InterviewArticle analysis, presentation

Test

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INDIVIDUAL DEVELOPMENT PLAN

Initial training

On job training

Online trainings through LMS

Webinars

F2F training

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MSL/MA initiation program. Key educational blocks:

Clinical development and promotion of pharmaceutical products. Overview.

Medical Affairs in pharmaceutical company

Introduction into evidence-based medicine -1 hour (Evidences and their hierarchy)

Introduction into biostatistics. Key definitions, overview of key statistical methods.

Understanding design of randomized clinical trial.

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MSL/MA initiation program. Key educational blocks:

Real World data. Observational studies. Basic methodological approaches, advantages and disadvantages

Meta-analyses

Working with scientific information: from complexity to simplicity... Workshop

Scientific article review and critical appraisal: theory and workshop

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MSL/MA initiation program. Key educational blocks:

Communication of scientific information to HCP: What, when and how?

Industry and regulatory requirements to interactions with HCP

Workshop: secrets of effective F2F visit

Workshop: secrets of effective educational/scientific event

How to conduct effective MSL-led event?

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MSL/MA initiation program. Key educational blocks:

Effective KOL management. What is it?

Medical Team Alignment with business

Product related training

Medical Liaison Activity Planning (workshop)

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Example: MSL Activity Planning (workshop)

• Overall business strategy• Brand TeamBrand Pan

• Medical Objectives aligned with Brand• Determined by Medical team• Brand specific tactics for field

Medical Strategies

• Overall Field Plan inclusive of all Brands• Prioritized based on Brand needs and Life

cycle

Field Medical Plan

• ML specific plan for territory with tactics• Aligned with ML priorities• Tactics identified based on need in territory

Individual ML Plan

PLANNING FLOW:

WHAT are OVERALL Business objectives?

WHAT are Medical objectives?

WHAT data & clinical messages will be focused on?

WHO are KOLs?

WHAT budget is needed?

WHAT tactics are approved?

WHAT training is needed?

WHAT metrics will you track?

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MSL/MA on job trainings (to be thought over)….

• Regular reading of scientific literature, communicating scientific data with medical experts• Regular presentations• Regular educational events

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MSL/MA web-based trainings

• Regular scientific update TC for medical team• Regular web-based trainings on topics relevant for the

team including methodological topics or product related topics (programs to be developed on request of the client)• F2F training: skills development (communication,

meeting moderation, scientific presentation skills, negotiation skills, data review and appraisal etc). To be developed on request of the client

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Services:

Scientific & medical excellence

What’s in the scope?

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Projects requiring comprehensive scientific solutions

Quality & timeliness

Time & resources

An external team of medical affairs professionals with high level scientific

expertise

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CENTER OF SCIENTIFIC EXCELLENCE

Scientific monitoring services

Development of scientific materials

Medical TeamServices

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Intpublication’s

By authors By product By keywords

SCIENTIFIC MONITORING: CLASSICAL APPROACH

Local publication’s

By authors By product By keywords

Impact indexHirsh indexCiting

Disease update

Drug class updateGuidelines update

Impact indexAnalog Hirsh indexCiting

Disease updateDrug class updateGuidelines update

SCIENTIFIC MONITORING: practical implication

• KOL management and measurement• “watch” programs:• Competitors• Promo• Objection handling

development

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Disease updateDrug class updateGuidelines update

Impact indexAnalog Hirsh indexCiting

Local publication’s

By authors By product By keywords

Competitors promo

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SCIENTIFIC MONITORING:practical implication

Update: Disease Drug class Guidelines Competitors

Intpublication’s

By product By keywords By authors

NEW content development:• Slide kits update• Local review articles• Medical letter

development and update

KOL Mktg FF

support

SCIENTIFIC MONITORING:practical implication

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NEW content development:• Slide kits update• Local review articles• Medical letter

development and update• Other new content

support

Scientific updateKOL

Promo proposalMktg

Objection handling development and update

FF

SCIENTIFIC MONITORING… WHAT?

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Focused

search

product

product class

authorscientific

problem

safety issuesGuidelines updateRegulator

y documen

tsLabel

updates

Anything else?

Anything else?

SCIENTIFIC MONITORING… FROM WHAT SOURCES?

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E-Library Congress materials

HCP-oriented internet

resources Other media

professional associations

Web-sites of pharmaceuticals

Internet sites of Regulatory

bodies

Other sourcesclinicaltrials.gov

Pub-Med

SCIENTIFIC MONITORING… HOW??

Retrieving and summarizing Quality appraisal

Evaluation of relevance Activation

Scientific information

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SCIENTIFIC MONITORING… HOW??

Retrieving and summarizing Quality appraisal

Evaluation of relevance Activation

Scientific information

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SCIENTIFIC MONITORING… WE HELP TO GET THE INFORMATION ACTIVATED

Comprehensive discussion with medico-marketing team (regular TC)Regular scientific update/training for field-based medical teams)Development of medical communication planNew Scientific Slide Kits for Medical team/update of existing slide kits Local Review Articles/content for web-sites/other materials Regular Newsletters for External experts

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Practical implication:

Medical writing/content development

Development of publication strategy and leading publication projects (including planning, writing, reviewing etc.)

Publications: primary & secondary & review & cases, FAQ, Objection handling

Slide kit’s development: primary & secondary & review & CME

Newsletters & brochures

Congress submissions: abstracts, speachs, posters & slide sets

Scientific update:New slide kits, Slide kits update

KOL

Promo proposal:Reprints, Promo-materials development

Mktg

Objection handling development and update

FF

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Services:

Patients support programs

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personified Patient Support Program (pPSP) development & execution

• Reminding's• Motivation• Information• Recommendations

• Face-2-face• Online education, • LMS

• Personal data space • Integration with 1,3,4• Disease education,• Chat • News

Education

SMS

www HER-like site

Hot-line• Classical line• Integration with |2|+|4|• + integration with modern

communicating services

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Services:

Medical affairs and MSL teams trainings

Scientific & medical excellence

Patients support programs