www.advicoachblog.com

How Your Small Business Can Capitalize on Location-Based Marketing

Overview • You most likely bring your phone everywhere you go, including to

work, visits to the dentist, out shopping and even to your child’s after-school activities.

• Although cell phones can occasionally interrupt daily life, they have become permanently attached to many people’s hands – most especially for entrepreneurs who are responsible for running their small business.

www.advicoachblog.com

• These clever devices help small business owners keep track of appointments and message vendors, employees and clients quickly and effectively.

• The GPS technology makes location-based marketing possible by using the GPS tracker to trigger messages to potential customers based on their proximity to specific locations.

Overview

www.advicoachblog.com

• Small business owners across the nation are beginning to implement the use of GPS technology to better their local marketing strategies by driving traffic to their location and cultivating a loyal customer base right at home.

GPS

www.advicoachblog.com

• Although this isn’t a direct marketing strategy to consumers, a small business that invests in geomarketing software can simplify its marketing efforts while also hyper-personalizing them.

• Investing in this type of software will give businesses the ability to create a digital map of their customers. This allows a business to better leverage purchase trends and demographic data, which can make collecting customers’ valuable information much easier.

Geomarketing Software

www.advicoachblog.com

• if your company isn’t listed in local directories, then your business won’t be popping up with people near your establishment search for you.

• It’s imperative for businesses to submit company profile data to local, relevant directories such as The Yellow Pages and Yelp, just to name a two.

Directories

www.advicoachblog.com

• Adding your company details to these directories can also do wonders for your business’ search engine optimization (SEO) tactics.

• However, it’s important that all of the information listed, including images, addresses, phone numbers, specials, menus etc., are accurate, or your small business may be losing out on money. In fact, a recent study by Yext found that businesses, as a whole, are losing more than $10 billion dollars annual from incomplete or inaccurate listings.

Directories

www.advicoachblog.com

• People love coupons. Distributing coupons or local deals can be made much easier by targeting consumers’ when they are in a certain area surrounding your store. Not only does this save on costs for the company, but it also adds an added convenience to consumer spending.

Push Notification Coupons

www.advicoachblog.com

• It’s essential to use discretion when targeting customers on their mobile devices. Nobody wants to be woken up in the middle of the night with a special offer or bombarded text messages when they are within a few blocks of your location.

• If you decide to deploy this form of location-based marketing, you must allow your customers to opt out of the text messages or notifications if they don’t wish to receive them.

Push Notification

www.advicoachblog.com

• Although location-based marketing works best for cell phones, you can also implement these tactics for desktop computers, laptops and tablets.

• Due to its low cost and simplicity, location-based marketing is becoming a more popular tactic among small businesses.

• If your small business is taking advantage of what location-based marketing, just make sure that it is utilizing accurate information about your company. Otherwise, you may be misleading your customers or worse, driving them away.

Conclusion

www.advicoachblog.com

If you want to learn more about how you can use location-based marketing to benefit your small business, contact a small business coach at AdviCoach today http://www.advicoach.com/contact-us.aspx.

Contact AdviCoach Today

www.advicoachblog.com