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Average page impressions

Brand Footprint

25 YEARSas the market-leading title

800,000

3m

Unique visitors

47 YEARSas the nation’s favouriteTV gardening show

95,000 VISITORSwho spent £20M at the show last year

(source: Google Analytics March - May 2015)

(source: Google Analytics March - May 2015)

Brand PillarsPRACTICAL KNOWLEDGE

Clear and jargon-free advicethat enables gardeners at everylevel to master new skills and grow in their hobby

“

SHARED EXPERIENCES

Building a community of trustedexperts and hands-on gardenerswho expand our ideas, from thelocal level to the universal

REAL-WORLD INSPIRATION

Sharing the passions of growers andgarden-makers, with ideas that workand bring real results

WELLBEING

Spreading the positive message of how gardening can lead to a healthy and enjoyable way of life

There is a quiet revolution going on and it preceded the credit crunch. People want to save money but also recognise that produce you grow yourself is as fresh as it can possibly be and full of flavour.Alan Titchmarsh ”

Gardeners’ World Magazine205kCirculation

Subscribers134k

Readership1.2m

Average engagement with the magazine vs average of 56 minutes

68 minutes

Our readership (source: ABC Jan-Jun 2015)

ABC1 - 69%

57Average age

41% 59%

98%58% 2ndin the lifestyle marketagainst the lifestyle

competitive set

DID YOU KNOW...

Gardeners’ World market share of

paid-for gardening market

61%Only read GW and no other lifestyle

title

Gardeners’ World magazine reaches more foodies than Woman & Home!

Do not read another garden title

The market leader

64%

9%6%

11%

11%

% REACH VS CORE GARDENING MARKET

Gardeners’ World

Gardens Illustrated

Amateur GardeningGarden Answers

The English Garden

17%

15%

% REACH VS LIFESTYLE MARKET

Gardeners’ World

Country Living

Good HousekeepingHomes & Gardens

Reader’s Digest

9%

22%

10%11% Saga Magazine

Women & Home

10%6%

Yours

Gardenersworld.com800kUnique Users

Impressions3m

Average age46

E-newsletter open rate28%

Our audience (source: ABC Jan-Jun 2015)

ABC1 - 77%

(source: Google Analytics March - May 2015)

(source: Google Analytics March - May 2015)

43% 57%

Social Media244,267

22,900

479,134

100,000 blips in January 2015 issue

If it is illegible — don’t do it. Try both white, dark green and light green text, but go with what works best.

When placing logos over imagery or colour, make sure it’s legible. If in doubt use a light grey background.

Text overphotography

High

2 mins 12 secs

Average dwell time by device

2 mins 18 secs

EngagementUser

(source: Google Analytics March - May 2015)

Breakdown36k hours on Gardenersworld.comTotal users over 12 months

9m page views over 3 months

Case study

The resultsThe online competition had a record number of entrants (11,652) and the advertorial had over 5000 views. The client was delighted with their presence in both online and in print.

The challengeTo raise awareness of the Fiskars range of pruning tools and promote Fiskars as the number one provider of quality garden tools

The IdeaA cross media, multi channel approach would work best for such a broad brief. Utilising print and digital in a coordinated campaign would maximise the impact and audience engagement at the key period for their product range

Digital Solutions

Extremely high impact, visibility & awareness

Total integration with Gardenersworld.com

Homepage Re-Skin

Interactive and impactful

Strongly encourages user interaction

Footer Ads

Run of site for maximum reach & visibility

Targeted to relevant editorial

MPU’s & Leaderboards

High engagement and call to action to 120,000 GW e-subscribers

Only advertiser within newsletter

28% open rate for email

1 x 300x250 slot within GW.com newsletter

Email Newsletter

Competition

6 weeks tenancy

Awareness and education within our trusted environment

MPU and Homepage carousel traffic drivers included

Online Advertorial

Strong awareness and call to action to 65,000 GW e-subscribers

Ideal for promoting to our most loyal users at a specific time

Co-branded and sent by our editors (subject to approval)

40% open rate

Solus Email

Competition

6 weeks tenancy in the Win section on gardenersworld.com

Link in our e-newsletter to 100,000 GW e-subscribers, promoting it for the first time

Data opt-ins for 3rd party advertising (approx 15% of 7,000 - 10,000 entrants)

Competitions

© 2015 Immediate Media Co.

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