advice to startups with the wisdom of hindsight
TRANSCRIPT
Advice to Startups.
With the Wisdom of Hindsight
Research thoroughly.
Research thoroughly.
● Find out the pitfalls BEFORE IT’S TOO LATE.
Research thoroughly.
● Find out the pitfalls BEFORE IT’S TOO LATE.
● But don’t get too comfortable researching. YOU HAVE TO TAKE THE LEAP ONE DAY.
Find a good mentor.
Do the math on cashflow.
Do the math on cashflow.
Stick to your budget.
Niche down But don’t become too niche.
Not all advertising works.
Only spend money in media with proven results.
Not all advertising works.
Only spend money in media with proven results.
● That could be anything from YouTube to Mail Box Drops. Keep an open mind.
Not all advertising works.
Only spend in media with proven results.
● That could be anything from YouTube to Mail Box Drops. Keep an open mind.
● Traditional areas of marketing don’t necessarily deliver results.
Address your biggest weaknesses.
You know what they are.
Build a detailed customer database.
Surround yourself with expert knowledge.
Automate and outsource where possible.
So you can grow the business.
Build mutual relationships
Build mutual relationships
● Seek them out
Build mutual relationships
● Seek them out● Give them time, creativity and energy
Provide wider offerings to existing clients.
Provide wider offerings to existing clients.
● Be creative about what you can offer.
Provide wider offerings to existing clients.
● Be creative about what you can offer.
● Always ask the “Do you want fries?” question.
Implement consistent branding from day one.
Logo
Implement consistent branding from day one.
● Get a professional website
Logo
Implement consistent branding from day one.
● Get a professional website● Carry branding throughout your whole business
Logo
Business skills matter
Business skills matter
● You can be great at what you do without having great business skills.
Business skills matter
● You can be great at what you do without having great business skills.
● Develop business skills, or outsource them.
Constantly evaluate
● Measure everything and assess.
Constantly evaluate
● Measure everything and assess.● Abandon ideas that aren’t working.
