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Advertising and Sponsored Content2017 Information and Rates
The Chainlink is the premiere place for Chicagoland cyclists of all types to connect, find rides, events and routes, pool resources, share information, and foster our growing community.
• The Chainlink has over 500,000 unique website visitors a year and a membership of 12,800+ and growing every day.
• The Chainlink has more than 1.7 million pageviews per year.• The audience consists of an enthusiastic and diverse group of cyclists
seeking rides, events, and information related to cycling.
• Articles published weekly by a diverse group of cyclists with topics ranging from bike safety to racing to bike commuting.
• The Chainlink is also a place people come to research new products, services, and rides before making purchase decisions or signing up.
• Weekly newsletters go out to the Chainlink members with articles and features, upcoming events, and highlights from the forum. The Chainlink has a highly engaged audience with weekly emails consistently receiving higher than industry averages of open and click-‐through rates.
• Chainlink readership has grown to nearby states like Wisconsin, Michigan and Indiana and includes a strong following in California, New York and the UK.
Photo by SnowyMountain Photography
The Chainlink Audience
• Facebook • 4,900+ fans or “likes” (up 1,700)• Weekly reach between 15,000-‐30,000
• Twitter• 3,500+ followers (up 500)• Extended reach by cycling community and #bikechi
• Instagram• 1,300+ followers (up 650)• Targeted hashtags extend reach to over 10,000
• Extended Reach on Social Media, Events, Representing The Chainlink in the Cycling Community• 10 Chainlink Ambassadors – Program launched in 2016• Chainlink Racing & Riding Team (20 members and growing).
New, established 2016
The Chainlink’sSocial Media Extended Reach
Advertising on The Chainlink Extends Your ReachThe Chainlink offers a number of flexible options to effectively raise awareness for your organization, ride, or business. Through The Chainlink website, weekly newsletters, and social media, you can successfully reach a targeted and receptive audience.
Each of these options widens your reach to target the cycling community. You can reach up to 170,000 a month by taking advantage of a combination of promotional offerings:
• Banner ads for website, newsletter• Sponsored content• Featured events
Next: Website Banners & Email Banners
73%
18%
6%2%1%
Total Monthly Reach of 170,000
Chainlink
Weekly Newsletter
Advertising on The Chainlink – Banner AdsChoose from a wide array of promotions, create the perfect combination to suit your needs and budget, and ultimately enjoy a successful campaign.
Sponsored Content (Articles) and Featured Events
Weekly Email (Newsletter) Banners with New Design:1. Top banner2. Sponsor area (banner ads)Average Weekly Reach: 8,500 distribution, 10,000 extended social reach with weekly emails
Website Banners:1. Top banner 2. Side bannersAverage Monthly Reach: 125,000
Top Banner(500x90)
Side Banners(160x120)
SponsorBanners(219x219)
Top Banner(640x70)
Advertising on The Chainlink -‐ Sponsored Content Sponsored Content (Articles)A professionally written article allows you to tell the story about your ride, product, company, or mission, engaging readers in a meaningful way. • Article appears with a featured picture, highlighted on the homepage• Promoted as a feature in the weekly Chainlink email• Highlighted on Facebook, Twitter• Boosted on Facebook to reach a targeted audience of thousands
20%
37%
34%
9%
Reach of 33,000
Chainlink
Weekly Newsletter
Featured Photo & Article on TheChainlink.org Featured (Top) Photo & Article on Newsletter/Email Social Media: Facebook & Twitter Posts
Advertising on The Chainlink -‐ ContestsSponsored Contest - CustomWe’ll work with you to create a contest that best suits your organization, getting Chicago-area cyclists involved in a photo contest, ride, scavenger hunt, etc. • Contest will be promoted on the homepage• Contest promoted as a feature in the weekly Chainlink email
• Determine places to highlight contest e.g. Facebook, Twitter, Instagram
• Boosted on Facebook to reach a targeted audience of thousands
20%
37%
34%
9%
Reach of 33,000
Chainlink
Weekly Newsletter
Featured Photo & Article on TheChainlink.org Featured (Top) Photo & Article on Newsletter/Email Social Media: Facebook & Twitter Posts
Advertising on The Chainlink -‐ Featured Events Featured Events Build “buzz” for your rides and events and extend the reach.• Event added to the “featured” events at the top of the calendar page• Well-times and promoted as a Featured Event in the weekly Chainlink email
• Highlighted on Facebook, Twitter• Boosted on Facebook to reach a targeted audience of thousands• Optional: Banners on Website, Newsletter/Email (additional cost)
Featured Event in Newsletter/Email
20%
37%
34%
9%
Reach of 33,000
Chainlink
Weekly Newsletter
Social Media: Facebook & Twitter Posts
Featured in Calendar
HomepageTheChainlink.org
PricingDescription of Advertising Size/Scope Winter Rates
(November-‐March)Summer Rates(April-‐October)
Full CoverageBest Value
Article or Feature 1 article, 1 Newsletter feature placement, 1 homepage feature placement, 1 Facebook post, 1 Tweet
$600 $800
Best Value
Event Promotion Featured event on The Chainlink, Featured Event in newsletter, 1 post on Facebook, 2 Tweets
$400 $650
Weekly Email (Newsletter)
Newsletter: Top Banner – 1 week 640w, 70h pixels $400 $500Newsletter: Top Banner – 4 weeks 640w, 70h pixels $1,200 $1,500Newsletter: Sponsor Banner -‐ 1 week 130w, 100h pixels $75 $100Newsletter: Sponsor Banner – 4 weeks 130w, 100h pixels $250 $300Website Banners
Website: Top Banner – 1 week 500w, 90h pixels $450 $600Website: Top Banner – 4 weeks 500w, 90h pixels $1,500 $2,000Website: Side Banner – position #1 (4 wks) Booked for 2016 $800 $1,000Website: Side Banner – position #2 (4 wks) 160w, 120h pixels $700 $950Website: Side Banner – position #3 (4 wks) 160w, 120h pixels $600 $850Website: Side Banner – position #4 (4 wks) 160w, 120h pixels $500 $700Website: Side Banner – position #5 (4 wks) 160w, 120h pixels $400 $600Website: Side Banner – position #6+ (4 wks) 160w, 120h pixels $300 $500Social Media
Additional Social Media Promotion (general) Facebook, Twitter
1 post or tweet in a week $75 $150
Creation of Event on Facebook, Twitter 1 event on Facebook (including a post), 3 Tweets
$200 $400
Contest pricing will be based on scope, timeline, and resources.
Have a different idea to help promote your business or event? We can also provide custom promotional offerings. Contact Yasmeen Schuller at [email protected]
Getting Started with The Chainlink – 3 Easy Steps1. Contact Yasmeen Schuller at
[email protected] so we can learn more about your event or organization, budget, and your goals.
2. We’ll put together a few different options to review with you.
3. Once we finalize the best solution, we’ll set a launch date for your campaign.