advertising strategy for maruti celerio for brandwarz at technika'14

By:Gaurav Raj Anand

Nishant Shukla

BIT PATNA

04/18/2023 1http://gauravrajanand.tk

BRANDWARZ

04/18/2023 http://gauravrajanand.tk 2

Maruti in India• If you’ve gone from here to there or just about anywhere in India, chances are

you’ve driven with Maruti. For over 3 decades now, it has been going places with India.

• 1982. Gurgaon, Haryana. Little did this quiet suburb of New Delhi know that it was to become the seat of India’s automobile revolution, at the Maruti Suzuki factory.

• In 1982, India turned out just 40,000 cars every year. The Maruti 800 rolled out and a new chapter began.

• Ours was a story of an obsession with customer delight, unheard of until then.• It was about a commitment to create value. Of innovation, quality, creativity,

partnerships, openness and learning.• It was a new story of leadership. Today, Maruti Suzuki alone makes 1.5 million cars

every year. • That’s one car every 12 seconds. Head and shoulders above the rest, which

includes every major global auto company.• As of November 2012, it had a market share of 37% of the Indian passenger car

market.


INTRODUCING MARUTI CELERIO

• The First Auto-Transmission Hatchback• 6-differnent variants to choose from:• 4 available with Manual Transmission.• 2 with AMT EZ Drive System.• Celerio will be offered in standard Maruti

Suzuki Trims- LXi,VXi and Zxi.• Bookings are already open for Maruti Celerio


Marketing Strategy

• Advertisements shall be focused on: i) Drive Quotient ii) Technology Quotient iii) Style Quotient iv) Gismos Quotient• These factors will place us in a totally different

outlook compared to other cars in this segment.


Drive Quotient

• The breakthrough EZ Drive technology is here to transform your driving experience for ever, with the Auto Gear Shift and an incredible mileage.

• Now no more changing gears or stressing about fuel bills.


Technology Quotient• K-NEXT ENGINE : The K-Next engine is better in every way. Apart from Flatter Engine Torque, it

has Drive-by-Wire technology resulting in peppier drive. Along with that, various improvements like optimized compression ratio, reduced frictional losses, low viscosity engine oil and re-designed valves and springs lead to better fuel efficiency. So now, you enjoy a faster throttle response, better torque delivery and upon that class leading fuel efficiency too.

• DRIVE-BY-WIRE TECHNOLOGY An electronic throttle body gives you better torque delivery and more

responsive drive besides aiding higher fuel efficiency.• ALL NEW TRANSMISSION The next generation transmission reduces mechanical losses and aids

improvement in fuel economy. It also enables effortless gear shift operation and reduces noise in the cabin.


Style Quotient• Maruti Suzuki has designed a car especially for you. It's not only stunning

to look at, but incredibly practical too. • Curves make a car and the Celerio has them flowing in and out in a

thrilling new design that we call CICO Styling i.e. Curve In Curve Out Styling.

• This lends it a sculpted youthful body that is aerodynamically better and exudes energy.


Space Quotient• The interiors of the Celerio have been intelligently designed to maximize

space and comfort. It gives you a roomy cabin - spacious headroom, legroom and shoulder-room and a large boot space.

• You also have the option of 60:40 split flexibility in the rear seats to increase luggage capacity. That is what we call XpanDesign.

• The flowing curves of the dashboard and the way it merges with the rest of the interiors give the cabin a premium feel.

• All of it comes together to create a space thats perfect for you and your family to settle into and enjoy the drive.


• XPANDESIGN

• Large Boot Space


15 SMART UTILITY SPACES


GIZMOS QUOTIENT• The Celerio offers you a fully-loaded drive with features that take care of

all your entertainment and connectivity needs with easy access controls.• INTEGRATED AUDIO WITH BLUETOOTH CONNECTIVITY


• STEERING MOUNTED AUDIO CONTROLS

• MULTI-INFO DISPLAYDisplays useful information such as Instantaneous fuel efficiency, average fuel efficiency, range

etc. For Auto Gear Shift, Gear Position indicator is also built-in.


• TILT STEERING


PRICING

EX-SHOWROOM PRICE AT PATNA *

VARIANT METALLIC NON-METALLIC

Maruti Celerio LXi 3,98,773 3,98,773

Maruti Celerio LXi (AMT) 4,38,624 4,38,624

Maruti Celerio VXi 4,27,771 4,27,771

Maruti Celerio VXi(AMT) 4,67,622 4,67,622

Maruti Celerio ZXi 4,58,039 4,58,039

Maruti Celerio ZXi(O) 5,04,448 5,04,448

* Prices are in Indian National Rupee.


Target

The ADS shall be targeted on:• Fresh Job Entrants who would like to own a car with

some very attractive features but still be within their reach.

• Mid Level Employees who were looking forward to own a car either for Family or Personal use.

• Young students from well to do families who can afford to have a car which is compatible to their demands.

• Businesses looking forward to use this car as a suitable Rental Car or Cab option.


In Focus

Following has to be brought to the notice:• Being a car that offers the most at this price.• Finance Plans, EMI’s & Loans .• Comparison among other cars of segment.• Emphasize upon the advantages.• Emphasize on Maruti Suzuki having the largest market

share in car sales in India approving it of enormous trust asscoiated with it’s cars.

• A very well distributed regional coverage by Maruti Suzuki’s Dealers and Service Centers, which is still unmatched by other key players.


Test-Drives

• Test Drives are quite easy to book.• SMS “CELERIO” TO 53636• Call on it’s dedicated toll-free no. 1800-102-1800


BOOKINGS ARE ON!!!!

What are you all waiting for?


END OF PRESENTATION

THANKYOU!!

We Invite Questions , if any.

advertising strategy for maruti celerio for brandwarz at technika'14

Marketing

drive quotient

technology quotient

style quotient maruti

gismos quotient

responsive drive

space quotient

peppier drive

new transmission