ADVERTISING RATECARD – February 2009

Create your competitive advantage with Wellington’s daily newspaper

BUILDING BRANDSwith the power of daily newspapers

A company brand is . .

Building Brands

2.53 million people 10+ have read a copy of a daily newspaper in the last week

1.66 million people 10+ read a copy of a daily newspaper on an average day

1.11 million main household shoppers read at least one copy of a daily newspaper across the week

86% of all people with personal income $60k+ read at least one copy of a daily newspaper over a week

75% of daily newspaper readers “find newspaper adverts less intrusive than other forms of media advertising”

70% of daily newspaper readers “view newspapers as their most trusted source of news and information”

58% of daily newspaper readers “use ads in a daily newspaper to find out about the latest products in the market”

57% of daily newspaper readers “find the best local deals in the newspaper”

47% of daily newspaper readers “compare price, products and stores”

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Daily Newspaper Reader – in the last 7 daysNielsen Media Research National Readership Survey (Q1 – Q4 2008)

Focus, currency and highlighting the key point

Repeating or extending messageCAMPAIGN EXTENSION

Space & time to communicate with readersAdditional campaign informationDEPTH OF INFORMATION

Make news in a news mediaPresent a brand in a new lightCONTRAST & SURPRISE

Reach engaged readers in appropriate sections

Reach readers through associationBRAND VALUES

Reach, topicality and editorial synergyProvoke reaction & talkabilityTHE PUBLIC GOOD

Nothing says ‘Today’ like daily newspapersStimulate action ‘unmissableopportunity’CALL TO ACTION

WHY DAILY NEWSPAPERS?WHAT IS IT?BRAND BUILDING STRENGTH

IdentityA collection of

Perceptions

Distinctions

Company

Values

A Customer

Pledge

A

Promise

Their Face To

Their Market

Shaped

Assumption

A

Symbol

Definition

A

Name

An Intangible

Mindset

How can daily newspapers help to build brands?

Dominion Post Top Reader Stats

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Nielsen Media Research National Readership Survey (Q1 – Q4 2008)

NZ Socio-Econ Lvl 1-2: Top Professionals, Business & Public Service ProfessionalsOccupation Grp 1-2: Professional or Senior Government Officials, Business manager or executiveTop TAGs: Affluent Acquirers, Liberal Sophisticates, Settled Seniors and Comfortable Full Nesters

National Readership Wellington Readership

253,000

247,000

171,000

127,000

112,000

109,000

186,000

86,000

39,000

84,000

112,000

138,000

104,000

74,000

147,000

All People 10+

All People 15+

All People 40+

Males 20+

Females 20+

Main Household Shopper 15+

Home Owners

NZ Socio-Econ Lvl 1-2

Occupation Grp 1-2

Personal Income $50,000+

Household Income $80,000+

Top TAGs

University/Tertairy Graduates

Business Decision Makers $2,000+

Main Income Earner

146,000

141,000

90,000

71,000

65,000

58,000

103,000

57,000

26,000

53,000

71,000

74,000

69,000

40,000

78,000

All People 10+ (44.6%)

All People 15+ (46.6%)

All People 40+ (59.6%)

Males 20+ (53.7%)

Females 20+ (45.6%)

Main Household Shopper (46.1%)

Home Owners (52.3%)

NZ Socio-Econ Lvl 1-2 (52.8%)

Occupation Grp 1-2 (69.9%)

Personal Income $50,000+ (63.9%)

Household Income $80,000+ (57.3%)

Top TAGs (68.7%)

University/Tertairy Graduates (55.9%)

Business Decision Makers $2,000+ (59.6%)

Main Income Earner (51.2%)

General Reader Stats

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All People aged 15 Years & Over Population = 3,339,000 Sample Size = 11,267Nielsen Media Research National Readership Survey (Q1 – Q4 2008)

Wellington is more than New Zealand’s capital city. It is a vibrant and dynamic economic, cultural and social community. This concentration of energy is reflected in Wellington’s morning newspaper, The Dominion Post.

Every day on average 247,000 people aged 15+ read The Dominion Post.

Catering to the Wellington region and Central New Zealand, The Dominion Post provides thorough coverage of local and international news, as well as special features that inform, educate and entertain its readers. Employment, motoring, real estate, entertainment and special retail-living sections cater to the needs of readers and provide advertisers with a sound platform to communicate with their target consumer groups.

The Dominion Post Circulation 92,055

Circulation - Average Net Circulation for the six months to 31 December 2008NZ Audit Bureau of Circulation (Inc)

Newspaper ReadershipAll People Aged 15 Years & Over

Dom Post Mon 239,000

Dom Post Tue 256,000

Dom Post Wed 263,000

Dom Post Thu 239,000

Dom Post Fri 241,000

Dom Post Sat 241,000

Avg. Dom Post 247,000

Dom Post Week 420,000

Dominion Post Features

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DAILY FEATURESNews > Local, regional and national news from Dominion Post journalists and the Fairfax reporting team across New Zealand.

World > International news and features, from Reuters, AFP and AP, plus Fairfax correspondents overseas, and the best of a top selection of foreign newspapers – including London’s Times and Telegraph, Los Angeles Times and Washington Post, Sydney Morning Herald and Melbourne Age.

Politics > News and analysis from the Dominion Post and Fairfax’s press gallery team

Entertainment > Daily TV listings, reviews and features, plus music and theatre reviews from the Dominion Post’s team of reviewers.

Opinion > Editorial cartoons from Tom Scott and Mike Moreu, plus a wide range of columnists including Linley Boniface, Joe Bennett, Karl du Fresne, Chris Trotter, Richard Long and Rosemary McLeod.

BusinessDay > New Zealand’s best business writing from the Fairfax team of financial journalists. Daily share tables and weekly summary.

Sport > Daily news and features from Fairfax’s team of sports reporters across New Zealand and Australia. International sports news from Reuters, AP, AFP and selected international newspapers.

Weather > A full page of conditions and forecasts from the MetService

Life > A feast of fashion, lifestyle and food including a weekly wrap of the Kiwi gossip magazines, and love life advice.

FRIDAY

Friday Entertainment > Weekly listing and review section with music and movie features, and The Playlist – What’s On in Wellington over the weekend. Plus: regular competitions and give-aways.

Success > News and features from the region’s secondary schools.

Friday Sports (liftout) > Weekly magazine liftout – with top sports writing and previews of the weekend’s action. RaceForm magazine liftout with racing news, features, fields and form.

SATURDAY

The Verdict > A weekly feature gauging viewer reaction to the latest movie releases.

Bumper BusinessDay > Wider, more in-depth business coverage, news, advice and opinion.

Sports > Expanded sports section - big events and top sports personalities.

Your Weekend > a mix of in-depth features on national issues, people and trends served up with just the right combination of lifestyle columns an information.

Indulgence > Weekly lifestyle magazine, including Qantas award winning books section. David Burton on Wellington’s best restaurants, Warren Barton on wine, Ruth Pretty on food and Bethany McLennan and Hannah Zwartz on gardening. Plus arts, fashion, homes, pets and consumer technology, iDom.

Green Zone > Weekly section on energy sustainability, climate change and conservation. Packed with news and practical consumer advice.

Motoring Section > Car reviews, features and best buys.

Property Section > Packed with listings, feature homes, market news and sales.

Commercial Property > News about commercial property market, listing and sales.

Jobmarket > Top vacancies plus advice on careers.

MONDAY

World Extra > Extended International news section.

Health > Two pages of health news with weekly column by Wellington GP Chris Kalderimis.

NZ InfoTech > Qantas award winning weekly technology section, with news and features about latest developments

Sport Extra > Expanded sports section reviewing the weekend’s action.

TUESDAY

RSVP > The people page – photos of local social events.

Travel > Travel news and features – local, national and international. Holiday spots, competitions and advice for tourists.

Commercial Property > News about the commercial property market –listings and sales.

College Sport > What’s happening on the secondary school sports scene.

TV Week (tabloid) > All the week’s TV programme listings, the best of TV movies, features, previews, and Hollywood news. Presto (within the

TV Week) > Puzzles, competitions and give-aways for children.

WEDNESDAY

Bumper BusinessDay > Wider, more in-depth business coverage, news, advice and opinion.

Higher Education > Complete coverage of the tertiary education sector.

The Arts > Focus on visual arts, theatre, classical music and dance. Plus: The Wednesday poem.

Motoring Section > Car reviews, features and best buys.

Property Section > Packed with listings, feature homes, market news and sales.

Jobmarket > Top vacancies plus advice on careers.

THURSDAY

Corporate Cuisine > Weekly restaurant guide on front of Business page.

Farming > NZ’s top farming business pages, including rural real estate.

Advertising Rates (excluding GST)

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Rates effective 1 January 2008

Booking guidelines:

For all packs including Run-ons, purchase must be specified at the time of booking to ensure pack prices are applied. If not specified placements will be charged at the relevant Single Buy rate.

NB Packages may not be used in conjunction with any other special rate agreements including packages confirmed via the Newspaper Advertising Bureau.

$22.58$15.93$1m16

$22.81$16.09$900k15

$23.04$16.24$800k14

$23.27$16.41$700k13

$23.50$16.58$600k12

$23.74$16.75$500k11

$23.98$16.92$400k10

$24.22$17.08$300k9

$24.47$17.25$200k8

$24.59$17.34$150k7

$24.72$17.42$100k6

$24.78$17.46$75k5

$24.84$17.50$50k4

$24.92$17.56$20k3

$24.94$17.58$10k2

$29.69$21.00casual1

Classified (per col cm)ROP Display (per col cm)

$4.90

$4.95

$5.01

$5.04

$5.06

$5.08

$5.11

$5.13

$5.17

$5.20

$5.23

$5.49

Classified Run On (per line)

$600k12

$500k11

$400k10

$300k9

$200k8

$150k7

$100k6

$75k5

$50k4

$20k3

$10k2

casual1

Advertising Rates (excluding GST)

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Special Positions & Inserts Guaranteed Position & Colour Charges

The gutter is recognised as a column for all double trucks. Full colour and position loadings apply.

Double Trucks

1-8 pages $60 per thousand

9-16 pages $80 per thousand

17-24 pages $100 per thousand

25+ pages by arrangement

Inserts 98,000 per issue.

Minimum inserts 70,000 per issue

Material deadline – 4 working days prior

Inserts

Monday to Friday only

Colour Lug only$169.00Lug Spaces2.8cm deep x 4.6cm wide

40% Colour Loading

(including Black and White insertions)

for Mon, Tue, Thu, Fri

50% Colour Loading

(including Black and White Insertions)

for Wed & Sat Weekend

Contract rate plus 100% loading

Cancellation within 3 working days has a 100% penalty

Front Page Advertisement5.8cm x 10 col

5.8cm deep x 34.2cm wide

The Dominion Post

Colour is charged on the guaranteed rate if applicable

15%Page Specific & Solus Load

Loading

$160.00Minimum colour charge

50%Wed, Sat

40%Mon, Tue, Thu, Fri

Days

Mechanical Details

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37.70 cm11 columns

34.25 cm10 columns

30.80 cm9 columns

27.35 cm8 columns

23.90 cm7 columns

20.45 cm6 columns

17.00 cm5 columns

13.50 cm4 columns

10.10 cm3 columns

6.65 cm2 columns

3.20 cm1 column

Classified Advertising

column widths

Special sizes and positions are subject to negotiation.

All measurements pertain to material as placed in pagebefore printing.

Our special technical specifications booklet, for advertisementproduction and delivery, is available on request.

DeadlinesPlease contact your sales representative on:Wellington: (04) 474 0000Auckland: (09) 970 4000

All advertising material should be sent to:Design Centre,Level 1, 40 Boulcott Street,Wellington New Zealand

Email addresses to send your material to:Classified Advertisingclassifieds@dompost.co.nz

Display Advertisingdisplay@dompost.co.nz

National Advertisingnational.ads@dompost.co.nz

Non Display AdvertisingCustomer Contact Centreemailads@dompost.co.nz

Material address for bookings placed by AccreditedAdvertising Agencies:national.ads@dompost.co.nz37.60 cm10 columns

33.80 cm9 columns

30.00 cm8 columns

26.20 cm7 columns

22.40 cm6 columns

18.60 cm5 columns

14.80 cm4 columns

11.00 cm3 columns

7.20 cm2 columns

3.40 cm1 column

Run of Paper Display Advertising

column widths

Minimum depth display is 2cms, then in increments of 1cm to 50cms, then to 54cms.

Advertisements more than three columns wide must have a maximum depth of either 50cms or 54cms.

Run on advertisement

– minimum 2 lines.

Acceptable Sizes

ISDN, disk, e-mailMaterial

100 line screenScreen (4 colour)

100 line screenScreen (Black & white)

11Number of columns

54 cmColumn Depth

The Dominion Post – Classified Advertising

Minimum depth display is 4cms, then in increments of 2cm to 46cms, then to 54cms.

Columns wide is up to 8, then to 10.

2mm less than the booked size.

Run on advertisement

– minimum 2 lines.

Acceptable Sizes

ISDN, disk, e-mailMaterial

100 line screenScreen (4 colour)

100 line screenScreen (Black & white)

10Number of columns

54 cmColumn Depth

The Dominion Post – Display Advertising

General Advertising

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The following terms and conditions apply only to business advertisers.

Private advertisers should consult the conditions as published in our

publications. The publisher accepts advertisements (which include

notices) for publication in The Dominion Post publications (a division

of Fairfax New Zealand Limited) in reliance on the following terms

and conditions:

1 In accepting an advertisement (including a notice) for publication, and in publishing it we are doing so in consideration of and relying on the advertiser’s express warranty, the truth of which is essential:

a) That the advertisement does not contain anything:

That is misleading or deceptive or likely to mislead or deceive or which otherwise breaches the Fair Trading Act 1986.

That is defamatory or indecent or which otherwise offends against generally accepted community standards.

That infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights.

That breaches any provision of any statute, regulation, by-law or other rule or law, and

b) That the advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Inc. (“ASA”) and with every other code or industry standard relating to advertising in New Zealand, and

c) Publication of the advertisement will not give rise to any liability on our part or in a claim being made against us.

2 The advertiser agrees to indemnify us against all losses or costs arising directly or indirectly from any breach of those warranties by the advertiser and from any costs incurred in our making corrections or amendments in accordance with the terms that follow.

3 By supplying or placing an advertisement for publication the advertiser grants us a perpetual, royalty free license to reproduce the advertisement in any print or electronic advertising media we offer advertisers now or in the future.

4 Where the advertiser utilises any aspect of our creative services in the design or production of an advertisement (including photographic or design work) the advertiser acknowledges that we own the copyright in such work and that such work is not work for which a commissioning payment has been made or agreed.

5 We may refuse to publish, or withdraw an advertisement from publication without having to give a reason.

6 We may publish the advertisement on the next available day if there is an error or delay in publication of the advertising as booked.

7 We may correct or amend advertising to conform to style or for other genuine reason as long as we do so using reasonable care.

8 Advertising of DVDs and/or videos and restricted publications – All DVDs and videos, and any other restricted publications advertised for sale must include New Zealand Censor ratings and may be advertised only in accordance with the conditions imposed by theClassification Office. We may require written evidence of New Zealand Censor ratings and Classification Office conditions for each DVD, video or any publication.

9 We may take orders for advertising in specific spaces (space orders). The space may be used only by the advertiser for advertising of the advertiser’s usual business and may not be transferred by the advertiser to another person.

10 The guarantees contained in The Consumer Guarantees Act 1993 are excluded where the advertiser acquires, or holds himself out as acquiring, goods or services from us for the purpose of a business.

11 The advertiser must tell us as soon as possible if there is an error or omission in any advertisement the advertiser has placed. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission or failure to publish and if we are found to have any direct liability for any circumstance that liability is limited to the cost of the space of the advertisement.

12 To cancel an advertisement a cancellation number must be obtained from us at least three days prior to publication. Cancellations, which occur inside of the three-day working period, will incur a 100% penalty.

13 The charge for an advertisement will be in accordance with the published ratecard applying at the time for the publication, unless we agree otherwise in writing. Rates for space orders apply for the whole space and are not reduced if the whole space is not used. Rates confirmed in advertising volume agreements will be honoured over the period of that agreement if all other conditions of theagreement have been met by the advertiser.

14 Material received from any agent where agency commissions are being charged, that need to be set by The Dominion Post, will incur an additional fee for setting of $3.00col/cm excl GST. Repeats of these advertisements, which do not require any further setting, will not carry the setting fee for each of the additional placements.

15 Advertising placed by advertisers who are not New Zealand residents will be zero-rated for GST purposes. GST will be applied at the standard rate to advertising placed by non-resident agents acting for New Zealand resident principals.

16 If payment for advertising is not made by due date (which is the20th of the month following invoice, unless we specify otherwise) the advertiser will be liable for interest at market rates and all costs of recovery, commissions and collection fees.

17 If an advertiser has an adverse credit history, the right to place advertising will be withdrawn.

18 Payment by credit card for casual advertising is accepted. Advertisements or schedules for advertising at contract rates, that total more than $1,000 excl. GST, will incur a 3.00% surcharge on the total spend.

19 The Dominion Post reserves the right to provide guidelines for Advertisers placing advertising with Internet addresses. The Internet address cannot be more than 25% of the size of the advertisement. We reserve the right to classify any Internet advertising as competitive advertising.

General Advertising Conditions

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Advertising ContractsContracts are calculated according to the dollars spent by an advertiser. This includes colour and preferred loadings, etc. The advertising dollar spend will not include re-charges for work performed outside of The Dominion Post and charges for advertising in other newspapers.

The Dominion Post contract will be for a twelve month period starting from the first day of the month in which the contract is signed with discounts applicable from the first day of receipt of signed contract within that month. To reflect any increase or proposed increase in dollars spent, the contract can be varied at any time during the contract period. Backdating of contract level or rebates will not apply. The performance of the contract will be reviewed six monthly. If the nominated spend is not fully used during the contract period, The Dominion Post reserves the right to adjust the charges for the period to the appropriate charges for the actual dollars used.

Payment of AccountsTerms of Trade: Accounts are due for payment within 20 days of date of statement. If payment of the account is not made by the due date the advertiser may be liable for all costs of recovery and collection fees.

Advertising VariationsInformation on advertising variations not included in the ratecard can be sought through an office of The Dominion Post.

CommissionPMAA Accredited Advertising Agencies are entitled to 20% commission on display advertising only charged at the casual or contract dollar rates published on this ratecard. The commission will reduce to 15% if payment is not received by 2.00pm on the last working day of the month following publication.

Agencies will lose entitlement to all commission if payment is not received within 15 days of the due payment day.

When camera ready/complete copy is not supplied, a setting fee of $3.00 extra per col/cm will be charged.

Reader Advertisements1 Reader advertisements must be entirely contained within a ruled border of a thickness not less than five point.

2 The text matter may be set in ordinary news type.

3 The word “ADVERTISEMENT” must be set in 14 point capitals, and in bold, and must be placed inside the border at the top left-hand corner of the advertisement or centred at the top of the advertisement.

4 Reader advertisements can be placed on any page other than the first five pages in any of our broadsheet newspapers.

5 Minimum point size for reverse block and colour 8pt.

Advertising Contacts

Advertising Director – The Dominion Post

Level 1, The Dominion Post Building

40 Boulcott Street, Wellington.

P.O. Box 3740, Wellington.

Tel: Display and Classified: (04) 474-0555

Fax Display: (04) 474-0490

Fax Classified Display: (04) 474-0539

Fax Classified Non-Display: (04) 474-0582

BRANCHES

FAIRFAX NZ ADVERTISING NETWORK AUCKLAND

Tel: (09) 970-4000

Fax: (09) 970-4013

Fairfax NZ House, Level 2, 110 Customs St West

Viaduct Harbour, Auckland.

PO Box 90471, Auckland.

HASTINGS

Tel: (06) 870-7800 or 0800 505 090

Fax: (06) 870-7150

Cnr Queen St & Karamu Road, Hastings

PO Box 596, Hastings

PALMERSTON NORTH

Tel: (06) 351-1720 or 0800 505 090

Fax: (06) 350-0728

57-64 The Square, Palmerston North

P O Box 17, Palmerston North

AUSTRALIA - The Media Company

Sydney 02 9004 7879

Melbourne 03 9225 5222