advertising network media kit · the aaa advertising network’s editorial mission is to provide...

Advertising Network Media Kit

2018

INTRODUCTION

Who We AreAAA represents more than 100 years of service to American families. Its clubs started as member advocates for road and travel services to the new motoring public—a friend/advocate relationship that continues to this day.

Today, there are 37 AAA clubs and 1,100 local AAA offi ces in the U.S. and Canada. AAA currently has 58 million members and a membership renewal rate of almost 90 percent.

What We DoAAA serves its membership in a variety of ways, including:

• 10 million TourBook guides per year• 25 million TripTik map routings per year• 32 million emergency road service calls in

past year• $3.8 billion in travel sales• An affi nity credit card• 27,589 AAA-approved lodgings• More than 7,000 AAA Approved Auto Repair

shops in the U.S. and Canada• 35 national leading brands offering AAA

member-only discounts• $105 billion in member savings every year

on hotels, restaurants and retail outlets with extensive discounts

Trust and LoyaltyWith more than 100 years of proven performance, the AAA brand is trusted implicitly by its members. Unswerving loyalty to everything associated with AAA is a byproduct of this trust and an invaluable benefi t to advertisers who partner with AAA.

AAA PublicationsThe AAA Advertising Network consists of 13 publications (12 magazines and 1 tabloid) with a total audience of more than 18 million households. These titles are the clubs’ method of communicating with their members. These publications are also the best way to reach every AAA household.

Because members value their AAA membership so highly, they welcome these publications in their homes and look to them for exclusive member benefi ts, travel information and advice.

Readers of AAA publications enjoy active lifestyles. They travel, cook, entertain, dine out, attend concerts, enjoy museums and theater, and participate in a wide range of outdoor activities. They are men and women who purchase products, rent cars, stay in hotels and fl y to new destinations.

Build your brand by using ours.

AAA Advertising Network Media Kit 2018

2

EDITORIAL MISSION

The AAA AudienceWho reads publications of AAA? They’re energetic and adventurous, and they trust the AAA brand.

Experienced TeamHere’s a remarkable statistic—publications of AAA reach more than 23 percent of the nation’s most educated and active readers. We offer this unique national audience a wealth of well-written, well-researched stories from respected writers who share their advice and adventures in every issue.

Editorial ExcellenceAAA publications are sent to 58 million AAA members from coast to coast. Why? Because they’re brimming with articles of interest to our affl uent and educated readers.

The Brand America TrustsAAA has been in existence for more than 100 years and comprises 58 million members in 37 clubs in the U.S. and Canada. With a superb record of providing responsive customer service, AAA has become a trusted authority to its membership. That’s a primary reason why 72 percent of readers take some sort of action after reading a AAA publication.

The AAA Advertising Network’s editorial mission is to provide

its more than 18 million house-holds with exciting and inspiring

lifestyle information, as well as guidance in a wide range of areas,

including automotive buying, home purchases, outdoor activities and travel.


Build your brand by using ours. 3

The results from a review of 150 papers, books and experimental reports suggest:

• Reading on paper is slower and deeper (associated with analysis, inference and refl ection), while reading on screen is faster and more in a scanning mode.

• Paper-based reading benefi ts from more focused attention, less distraction and less anxiety related to interruption, multitasking and cognitive load.

• Paper-based reading is widely associated with better transfer to long-term memory and clearer comprehension.

• Print advertising activates neural activity associated with desirability and reward.

POWER OF PRINT Magazines Drive Brand Metrics AND Sales – Both Alone and in Combination**

Research: Neuroscience - Why Print Ads Work*

Print Signifi cantly Boosted theEffectiveness of Cross-Platform Campaigns

Print Generates Highest Lift inPersuasion Metrics and Purchase Intent

Online Print TV

PRINT +ONLINEImproved

Purchase Intent+10%

PRINT +TV

ImprovedPurchase Intent

+17%


*What Can Neuroscience Tell Us About Why Print Magazine Advertising Works?A White Paper from MPA – The Association of Magazine Media : Scott McDonald, Ph.D. : Nomos Research : September 2015 Source: magazine.org**All channels by Delta: Exposed - control. Number of respondents: Online = 253,421; Print = 88,014; TV = 198,479. Source: Milward Brown Digital


11%

8%

4%

READER PROFILEThey’re Major ConsumersThe AAA Advertising Network delivers a remarkable audience of affl uent, active and well-educated individuals who make travel and other lifestyle-buying decisions for themselves and their families.

AAA members compose a large, dynamic market of 58 million members. With their on-the-go lifestyles, these individuals purchase a wide range of products and services for the home and the road.

They’re Affl uent HomeownersAAA readers have a median household income of $78,400, and more than 75 percent own their own homes. They are mostly college graduates in professional, managerial and executive positions, making them prime buyers in their prime years.

They’re Action-Oriented ReadersPublications in the AAA Advertising Network are valued and read regularly. In fact, 72 percent of readers take some sort of action after reading each issue.

Source: 2018 GfK MRI AAA Subscriber Study, 2017 GfK MRI Doublebase



U.S. Adults AAA Members Index

Adults Women 52% 59% 114 Men 48% 41% 85 Married 54% 56% 104

Household Income Median HHI $75,100 $78,400 104

Age 25-34 20% 5% 27 35-44 18% 12% 65 45-54 18% 20% 112 55-64 16% 28% 177 65+ 13% 33% 249 Median Age 44 years 60 years

Occupation Professional/Managerial 38% 46% 115

Education Any College+ 65% 90% 139 Graduated College+ 34% 54% 159

Home Own Home 66% 76% 115 Home Value $200,000+ 44% 48% 109 Home Value $500,000+ 15% 20% 139

Median HHI $75,100 $78,400 104HHI $75,000+ 50% 41% 82

Home value $500,000+ 15% 20% 139Own home 66% 77% 116

Professional/Managerial/ 38% 46% 115Administration

Own a luxury car 8% 12% 139

Take cruises 9% 22% 233

Have a valid passport 44% 69% 157

Investments $150K+ 4% 10% 189

Married 54% 56% 104

College Graduate + 34% 54% 159

AFFLUENT READERS


MRI% U.S. Adults

AAA% Members Index

The AAA Advertising Network delivers an affl uent base of consumers that dominate

spending in categories such as automotive, food and pharmaceutical, just to name a few.

Source: 2018 GfK MRI AAA Subscriber Study, 2017 GfK MRI Doublebase


45% 55%



AAA MEMBERS TRAVEL FREQUENTLY

7

Source: 2017 GfK MRI Doublebase, 2018 GfK MRI Subscriber Study

MRI AAA % U.S. Adults % Members Index

Take Trips 56% 82% 147

Number of nights away — 5+ 23% 39% 145

Number of round trips — 3+ 17% 29% 146

Number of vacation trips — 3+ 39% 66% 169

Dollar amount spent

$1,000 - $2,999 46% 32% 70

$3,000 - $4,999 12% 25% 203

$5,000+ 8% 27% 337

MULTIPLE TOUCHPOINTSRobust Interactions with AAA Members



MULTIPLE BUYING OPPORTUNITIES

NORTHWESTWESTSOUTH CENTRAL

NORTH CENTRALEAST CENTRALNEW ENGLANDSOUTH

NorthwestWestern JourneyVIA - OR/ID

WestVIAVIA - Arizona

South CentralAAA WorldEncompass

Washington/Northern IdahoOregon/Southern Idaho

N. CA/NV/UT/AK/MT/WYArizona

Oklahoma, KansasColorado

Total 1,140,000680,000460,000

Total 3,235,0002,700,000

535,000

Total 731,500331,500400,000

AAA Publication Circulation Region Circulation

Continued on next page.



MULTIPLE BUYING OPPORTUNITIES

North CentralAAA Living NorthHome & AwayLive|Play|AAAAAA World

East CentralAAA World

Your AAA

Member ConnectionHome & AwayAAA SJ First

New EnglandYour AAAAAA WorldYour AAA

SouthAAA Living SouthGO Magazine

MI/ND/NE/IL/WI/MN/IAIndianaMinneapolis, MNSouth Dakota

NJ/DE/MD/DC/VA/PA/OH/E. KY/SO. WV

Greater New York/New Jersey

Western & Central New YorkSo. PA/OH/NYSouthern New Jersey

MA/RI/Western CTEastern CTPioneer Valley, MA

FL/GA/TNNorth Carolina/South Carolina

Total 2,714,5472,314,047

225,500122,00053,000

Total 4,154,5002,022,700

1,171,800

545,000290,000125,000

Total 1,941,0001,579,600

244,000117,400

Total 3,800,8622,540,3621,260,500

AAA Publication Circulation Region Circulation

The unique distribution pattern of the AAA Advertising Network

offers a distinct advertising advantage. Purchase the

entire network, or select the individual titles within specifi c

target markets.



NORTHWESTWESTSOUTH CENTRAL

NORTH CENTRALEAST CENTRALNEW ENGLANDSOUTH

ADVERTISING RATES 2018

NORTHWEST $26,548 $15,944 $10,091 $6,100

WEST $53,740 $31,311 $21,152 $9,320

SOUTH CENTRAL $28,367 $17,030 $11,137 $5,673

NORTH CENTRAL $86,796 $48,597 $33,323 $17,359

EAST CENTRAL $160,025 $97,527 $64,792 $34,212

NEW ENGLAND $59,627 $35,176 $23,851 $11,925

SOUTH $117,882 $70,729 $47,153 $23,576

FULL RUN RATES $458,092 $266,356 $175,525 $96,237

4-Color Rates Full page 1/2 page 1/3 page 1/6 page



SPECIFICATIONS 2018Ad Material SpecsBinding: Saddle-StitchedMagazine Trim Size: 7" Wide X 10" High

Magazine Standard SizesFull Page & Covers ..................................... 6.5" Wide x 9.5" High1/2 Page Horizontal .................................... 6.5" Wide x 4.5" High1/3 Page Square ..................................... 4.25" Wide x 4.625" High1/3 Page Vertical ...................................... 2.125" Wide x 9.5" High1/6 Page Vertical .................................. 2.125" Wide x 4.625" High

Your AAA Tabloid SizesFull Page .............................................. 9.75" Wide x 11.75" High1/2 Page Horizontal ................................. 9.75" Wide x 5.75" High1/3 Page Square ..................................... 5.75" Wide x 5.75" High1/6 Page Vertical ..................................... 3.75" Wide x 5.75" High

Material RequirementsAd materials will be accepted digitally in the following formats: PDF fi les must be PDF/X-1a, QuarkXPress or Adobe Creative Cloud

Send materials to:Ann TaylorAAA Advertising Network10703 J Street - Suite 100, Omaha, NE 68127Tel: (402) 592-5000, ext.294E-mail Delivery: [email protected]

Upload Instructions:http://ads.hamediagroup.com

No extension will be granted without approval.

AD CLOSING & MATERIAL DUE DATESIssue

January/February

March/April

May/June

July/August

September/October

November/December

Ad Close

10/20/17

12/22/17

02/09/18

04/20/18

06/22/18

08/24/18

Materials Due

11/03/17

01/08/18

02/16/18

05/04/18

07/06/18

09/14/18

• Your AAA is published monthly• Your AAA Pioneer Valley is published 10 times per year• Member Connection and VIA are published 4 times a year



ADVERTISING DIRECTORS


Terry AusenbaughH&A Media Group

[email protected]

Gail WysockiAuto Club Group

[email protected]

Joe FernandezAAA World/AAA Club Alliance

[email protected]

John HartsockAAA Washington

[email protected]

Ted WelchAAA Northern [email protected]

510-596-5310

Andrew RosenAAA Northeast

[email protected]




GfK MRI Doublebase PrototypePrepared for AAA Advertising Network by DJG Marketing, LLC

Basic Information

Where Available

Editorial Overview

Circulation Profi le

Development Process

Projected Reader Profi le

Prototype Availability & Support

• Circulation: 18,508,813

• 2017 GfK MRI Doublebase

• AAA Publishing Network is made up of 14 titles. These titles are the clubs’ method of communicating with its members. The publisher indicates that because members value their AAA membership so highly, they welcome these publications in their homes and look to them for information about programs and services.

• The editorial mission of the AAA Publishing Network is to provide its readers with exciting and inspiring lifestyle information as well as guidance in a wide range of areas, including automotive and home purchases, outdoor activities and travel.

• Combined, the 14 titles deliver a circulation of 18,508,813. DJG used this fi gure to generate the audience for the AAA Publishing Network.

• The largest circulation title, AAA Living, (AAM Audited) accounts for 26% of the total network’s circulation.

• The regional distribution of the AAA titles is as follows: The Western states with 4.8 million circulation (26% of total), Northeast states with 6.5 million (35%), Southern states with 3.8 million (21%) and North Central states with 3.4 million (18%).

• Reviewed editorial and circulation information for AAA Publishing Network titles.

• Reviewed 2016 MRI Doublebase AAA Publishing Network prototype developed by DJG.

• Compared data to possible host publications in the 2017 GfK MRI Doublebase database.

• Selected host magazines Time (50%) and National Geographic (50%) with additional weighting applied to Women (55%), HHI $75,000+ (52%) and Belong to AAA (75%).

• Estimated a 2.00 RPC with a projected total audience of 36,873,000.

• The AAA Publishing Network prototype is available through Clear Decisions, Telmar, MEMRI and New Age.

• Agency research departments can contact Debbie Kaplan at DJG Marketing by phone at (914) 471-3454 or via e-mail at [email protected] with any questions.

Men/Women: 45% / 55%Age 25-54: 40%Median Age: 53.5 yrs.Married: 55%Any Kids: 31%

Grad. College+: 43%Employed: 58%PM: 27%HHI $75,000+: 52%Median HHI: $78,461

Own Home: 74%North East: 23%South: 27%Midwest: 17%West: 32%

AAA Publishing Network 2017 GfK MRI Doublebase; ©DJG Marketing LLC

14

TRAVEL CYCLE

Editorial Contentand Advertising

Social Media Community

Travel Feedback

AAA Publications

AAA Discounts & Rewards

Traveler Reviews

Savings Partners

Domestic Tours

Attraction Tickets

AAA Mobile App

AAA.com/TripTik

Roadside Assistance

Travel Agents

AAATravel.com

AAA Mobile App

Travel Insurance

Direct to Advertiser

AAA provides resources throughout

the travel cycle.

AAA MembersTravel More.Took 3+ Vacations57.3% AAA vs. 23.7% non-AAA

Spend More.$3,500 AAA vs $1,800 non-AAA

Stay Longer.8.8 nights AAA vs. 5.4 nights non-AAA



advertising network media kit · the aaa advertising network’s editorial mission is to provide...

Documents