advertising media information 2015. why advertise with moneywise? moneywise makes the association...
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Advertising Media Information 2015
Why Advertise with Moneywise?
Moneywise makes the association between money and lifestyle as most key financial decisions are first driven by lifestyle changes.
Moneywise is focused on helping consumers make responsible financial decisions through the in-house produced editorial & video content, financial guides, calculators and comparison services.
The website also has a social environment in which users are able to engage and comment on news, articles, stories, blogs, polls, etc.
This allows the advertiser an opportunity to be front of mind while users are actively researching financial products
In this presentation
Moneywise Magazine
Top line site information & audience demographics
Standard media options (Display, Email)
High impact opportunities (Moneywise TV, Category Sponsorship)
Moneywise Magazine
Britain’s best selling personal finance magazine.
Bought and read by people proactively looking to make
decisions on which financial products to buy.
Monthly readership of 75,000 (source: NRS Dec 2011)
ABC circulation of 12,635 (Jan-Dec 2012)
Over 80% is mailed directly to readers.
Outsells nearest competitor by 2:1
Subscription offers sent to 1M+ people each year.
Advertising Opportunities
Display Advertising
Double Page Spread
Full Page
Half Page
Quarter Page Strip
Other Options
Supplement Feature Sponsorship
Barn door/Gatefold
Loose Inserts/Stitched Inserts/Bound Inserts
Special Positions
Inside Front Cover
Inside Back Cover
Outside Back Cover
Front Half
Right Hand
Advertorial
www.moneywise.co.uk
Site Information & Audience Demographics
Core Audience ABC1
52% Male | 48% Female
Average age 45 yrs old
Av. income £36,000 a year
950,453 Page Impressions
460,086 Unique Users
Moneywise.co.uk
www.moneywise.co.uk
Advertising Opportunities on Moneywise.co.ukDisplay Advertising
728x90 Leader Board (15K)
300x250 MPU (20K)
120x600 Skyscraper (15K)
300x600 HPU (25K)
Overlays (please enquire)
Emails
Moneywise Newsletter
Solus Email
Sponsorship
Moneywise TV Sponsorship
Section Sponsorship
Full page co-branded Advertorial Splash Page
Examples to follow
Category Sponsorship
Category sponsorship provides exclusivity to advertisers and better
engagement with users. A winning sponsor is entitled to:
All media formats within a section
728x90 Leaderboard
300x250 MPU
160 x600 Sky
In Addition to this:
Moneywise is able to target related product services, details pages, guides and video content
Section Takeovers are also available
www.moneywise.co.uk
Email Advertising
Moneywise Newsletter 3 x P/F Broadcasts p.w. 1x Investment Newsletter p.w. Received by145,000 opted in users Typical open rate 20% Advertiser entitled to 300x250 static
GIF banner
(Ask about themed newsletters)
Stand Alone Email 1 Broadcast per week Typical open rate 18% Average CTR 3% Advertiser entitled to main body
copy (HTML + Text) & Subject
www.moneywise.co.uk
Bespoke Video Sponsor
Branding on Intro of show credits
Sponsorship of Moneywise Newsletter, promoting the video
Pre-roll Ads
Run across Moneywise IPTV content for the month (circa 40,000 views)
Typical campaign CTR 2.4%
Exclusively run Ad formats within TV channel
Sponsorship
Summary
Moneywise is a strong brand with over 24 years personal
finance experience.
Engaging and loyal audience who value the brand and
content.
A range of advertising and sponsorship opportunities
provided.
Cross platform advertising and other opportunities
available.
www.moneywise.co.uk
Sales Enquiries:
Chris Sorrell ([email protected])
Kristian Libetta ([email protected])
General Enquiries:
Le Fras Strydom ([email protected])
Kirils Terehov ([email protected])
Phone No: 020 7680 3600
Contact Details