Advertising

• Marketing Mix – Promotion • Increasing and reinforcing mental availability • Consistent and utilizing distinctive assets• Tap in to existing memories

Print Advertising

Advantages • High market segmentation• Targeted audience interested by magazine• Direct-response techniques (e.g. Web addresses)• High colour quality• Long life• Read during leisure time (longer attention to ad)

Advertisement Elements

Slogan• Attention• Positioning

Visual• Capture• Clarifying• Emphasising • Enhancing

Body Copy

Signature

• Desire• Details• Action

• Individuality• Recognition

Pretest

n=11

Audience Segments

35-4950+25-3418-24

Travel

IntrastateInterstateInternational

Pretest Results

• 82% related with relaxation • 100% comprehension• 100% appeal

Review

• Responsive • Target Audience• Branding• Physical & Mental Availability• Promotion

The Sanctuary... ...Your Sanctuary