Advertising Information and Spec Sheet

Teaching Channel’s website teachingchannel.org provides teachers with a growing library

of high-quality videos of exemplary classroom practices. For the first time, teachers can

watch and learn from their peers in their own classrooms. The site has become an

indispensable resource for teachers and now averages more than 300,000 unique visitors

per month. In addition, Teaching Channel has a weekly program that airs on public

television in more than 65 million homes across

the country.

Since launching in mid-2011, Teaching Channel

has developed a strong following, with more

than 350,000 registered users – and growing

every day – the vast majority of whom are

K-12 educators.

Each week, our users look forward to receiving Tch’s weekly email newsletter, which

contains “news you can use” – introducing new videos and sharing other useful

information. The Tch newsletter currently has more than 230,000 opt-in recipients (growing

at a rate of about 5,000 users/week), and for the first time, Teaching Channel is accepting

advertisements for placement in this email.

If you want to reach tech-savvy K-12 teachers

across the country, Teaching Channel will help you

do that. In general, our users:

• Are interested in improving their practice and seeing other teachers in action.

• Are looking for information and resources related to the Common Core State Standards and how it impacts their curriculum.

• Often want to share their experiences in the classroom, and connect with peers across the country to learn from each other.

I just registered today and have

become more motivated to dive

deeper for precision, focus,

cohesiveness, and rigor. This site is

an excellent resource!

- Janet P.

Love your videos. They've been

extremely helpful, even to a

veteran teacher as I am!

- Dick S.

Recent Membership & Newsletter Statistics

eNewsletter Specifications

• eNewsletters are mailed every Saturday.

• There are two ad units available in each issue of the newsletter, a 120x240 and a 300x250.

• Only jpg or gif (non-animated) at 120x240 and/or 300x250, 72 dpi, no larger than 40k.

• Units must be designed with a minimum 1 pixel border.

• Absolute linking URL must be provided.

Role• In-classroom teachers: 70%

• Coaches: 9%

• Administrators: 9%

• Pre-service teachers: 1%

Teachers’ Subject/Grade• Even spread across K-12

• English Language Arts: 61%

• Math: 47%

• History/Social Sciences: 38%

• Science: 34%

• Arts: 9%

• Technology: 7%

Many teachers teach multiple subjects so the percentages do not add up to 100.

Newsletter Statistics*• Opt-in subscribers: +230,000

• Open Rate: 16.0%

• Click Rate: 3.0%

* As of July 1, 2013

Rate Card

Property:

Frequency:

1-3 Insertions:

4-9 Insertions:

10+ Insertions:

Chaperoned Email

Quarterly (4/yr)

$125.00 CPM

N/A

N/A

eNewsletter

Weekly (52/yr)

$25.00 CPM

$22.50 CPM

$20.00 CPM

I love it! I've used many of the

strategies in my classroom. It also

has provoked much discussion

within my department! Way to go!

- Paula D.

Chaperoned Email SpecificationsTeaching Channel is limiting chaperoned emails to one per quarter. Teaching Channel provides a template design.

• Email will include the label "Advertisement" at the top, and footer opt-out information at the bottom.

• Email blasts are only provided as HTML, no text version or XHTML.

• 600 pixels is the maximum width.

• Jpgs or gifs are the only accepted image type.

• Subject line: Maximum 12 words or 150 characters.

• Absolute linking URL must be provided.

• One email test will be provided to client 72-96 hours in advance of campaign to advertiser for final text edits.

• Advertiser final edits must be received by Teaching Channel within 48 hours of campaign launch.

• More than one round of advertiser changes/review are subject to additional cost.

Delivery Deadlines

• 10 full business days before mail date for Newsletter advertising (three Fridays prior to send).

• 15 full business days before mail date for Chaperone.

Additional Information

Total online impressions are delivered and tracked by Teaching Channel’s third party service, Mailchimp, and will be the impressions delivered of record by both publisher and advertiser.

All ads MUST be tested for approval. Teaching Channel reserves the right to approve all ads.

• • •

To discuss advertising with Teaching Channel, please contact Gerry Woodworth at ads@teachingchannel.org or 607-264-3362.