advertising i print ads
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ADVERTISING IPrint ads
TYPES OF PRINT ADS
Newspaper advertising
Magazine advertising
Yellow page advertising
Off the beaten track advertising
NEWSPAPER ADVERTISING
Pros Reach a sizeable audience Instant access to a diverse segment of
population
Cons People under 30 are less likely to read
newspapers Pages tend to be cluttered
HOW TO USE NEWSPAPER ADVERTISING Choose a newspaper according to your target
audience
A full page ad may not necessarily be the best choice.
Small ads appearing frequently over a specified period of time may work better.
Keep the ad simple.
A daily might not always be the best choice.
A community newspaper, a targeted newspaper may work better.
MAGAZINE ADVERTISING
Pros Production quality is higher than a newspaper. A finely selected market can be reached.
Cons More costly than a newspaper. Magazines are not as frequent as a newspaper.
HOW TO USE MAGAZINE ADVERTISING
Using magazines targeted for your target audience.
You can use more colors in a magazine ad.
Magazines can provide value added services like an interview for free publicity along with an ad.
You can be creative with a magazine ad
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YELLOW PAGE ADVERTISING
Pros Cheaper than newspaper or magazines Customers are very clear in their search for a
product/ service.
Cons People under 35 are more likely to log on to the
internet instead of picking up an directory.
HOW TO USE A YELLOW PAGES AD
Effective for less pricey services.
Good for products considered comodities like plumbers or hardware stores.
Printed once a year, so it would be better to go for a big ad to be noticed in a clutter of ads.
OFF THE BEATEN TRACK
Pros Include distributables, brochures, any method
other than traditional advertising Generally low cost.
Cons Not useful if you want to target a broader
audience.
HOW TO USE OFF THE BEATEN TRACK ADVERTISING
Calendars and diaries are a good choice for high end clientele.
Coupons can be a good idea for the frugal customer.
Stickers might be a good idea for kids. Bookmarks for book lovers and so on…
Brochures can be distributed at targeted locations.
FOR THE NEXT CLASS ON MONDAY
Make groups of 4 – 5 people.
Each group has to bring one chart sheet, colors and markers.
Take a look at how to write a good print ad and types of print ad from the previous semester.