advertising history. 1704 first newspaper ad in the boston newsletter for …
TRANSCRIPT
ADVERTIS
ING H
ISTO
RY
1704
First Newspaper Ad in the Boston Newsletter for …
1724
Ben Franklin develops
BOLD type and graphics for his Pennsylvania Gazette
1841
First Ad agency begins to buy up
Bulk advertising in newspapers
1875
First modern ad agency designs actual promotions for its customers
1908
Henry Ford implements the assembly line to mass produce his Model T and spurs need for more advertising
1914
FTC is created to monitor print advertisements in magazines and newspapers to assure truthful marketing
1924
Alfred Sloan develops the Cadillac and promotes it with the slogan “A car for every purse and purpose” which distinguishes the Cadillac as a car for the wealthy
1931
Proctor and Gamble:
first company to create their own
in-house ad agency
1950S
TV advertising explodesOne company – Hazel
Bishop Lipstick increases sales in two years from 50,000 to 4.5 million due to their television ads
1960
Bill Bernbach’s company launches the anti-ad campaign for the Volkswagen beetle ushering in a new era of ad agency creativity. It also is the inspiration for Mad Men
1971
Tobacco ads on tv and radio are banned
1975
The Cola Wars between Coke and Pepsi begin with the “Pepsi Challenge”
1988
Joe Camel ad campaign begins and leads to a shift from 1% to 33% of the youth market for smokers
1996
First year that spending on TV advertising is more than newspaper ads. TV continues to dominate although digital advertising
has seen the largest gains.
1998
Tobacco court settlement to pay for damages and legal ruling to ban billboard ads
DIGITAL ADVERTISING
Online advertising
revenue tops
10 billion
for the first time
in 2005
2013
Super Bowl Ads now cost over 3.5 million for a 30 second
ad