Advertising FormatsBerlinOnline Stadtportal GmbH & Co. KG

2016

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MobileAds for mobile devices 16 - 18

Retain control 19 Contact 20

Overview advertising media formats 3

Standard Advertising / UAP 4

Wallpaper / Halfpage Ad 5

Layer Ad / Bottom Ad 6 Billboard / Banderole Ad 7

Sidebar 8

Click-Through-Rate compared  9

Special-Advertising

1. Teaser 10 2. TeaserAd 11

3. Sponsored Link 12 4. Advertorial 13 - 14

5. BerlinFinder 15

Table of content

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Overview advertising media formats

3er-KombiSuperbanner Skyscraper Content Ad

WallpaperSuperbanner + Skyscraper

Halfpage Ad Layer Ad Billboard Ad

All formatsare desktop and tablet

compatible.

Already got b

anners?

We‘ll gladly produce advertis

ing materia

ls for y

ou.

We can guide you through th

e whole process,

from th

e first draft t

o the final advert.

Please don‘t hesita

te to contact u

s!

SponsoredLink

Teaser /Teaser Ad

BerlinFinder

Bottom Ad

Microsite

Sidebar

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*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

1) Leaderboard*Specifications:728 x 90 px Fileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:10.00EUR

2) Skyscraper*Specifications::120 x 600 px / 160 x 600 px Fileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBOptional:sticky - sticks to the position even when siteis scrolled downCPM:10.00EUR

3) MPU*Specifications:300 x 250 pxFileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:15.00EUR

UAPUniversal Ad Package:Superbanner / leaderboard + Skyscraper + MPUCPM:12.00EUR

Standard Advertising / UAP

1

2

3

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*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de**bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

1) Wallpaper*A wallpaper is a combination of:Horizontal:Leaderboard(728 x 90 px)Vertical:Skyscraper(120 x 600 px / 160 x 600 px) Fileformat:gif, jpg, HTML 5 Optional:Background colouring (no additional charge) CPM:30.00EUR

2) Halfpage Ad**Specifications: 300 x 600 px Fileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:20.00EUR

Wallpaper / Halfpage Ad

1

2

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*bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

1) Layer Ad*+ highly perceptive - is positioned in the middle of a page

Specifications:variable (max. 500 x 500 px)Fileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:30.00EUR

2) Bottom Ad*+ sticks to the bottom of a browser window (sticky)

Specifications:800 x 250 px (other formats on request)Fileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:30.00EUR

Layer Ad / Bottom Ad

1

2

*bookable for: BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de**bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

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Billboard / Banderole Ad

1) Billboard*+ fixed position between page header & content

Specifications:800 x 250 pxFileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:30.00EUR

2) Banderole Ad**+ expands over full width of the page+ can be opened and closed

Specifications:770 x 250 pxFileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:30.00EUR

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2

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*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

Sidebar*+ adapts itself dynamically between website content and the very right screen border, so it uses the full space+ also the height can vary, up to the full screen height

Specifications:160 x 600 px - max. 1600 x screen heightFileformat:gif, jpg, HTML 5 Filecapacity:max. 95 KBCPM:15.00EUR

Sidebar

*acquisition period: jan 2015 - dec 2016 BerlinOnline Network (Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de)

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Click-Through-Rate compared*

Superbanner

Content Ad

Teaser

Skyscraper

Halfpage Ad

Banderole

Fireplace

Layer

Wallpaper

Billboard

Bottom Ad

0.25 %

0.06 %

0.28 %

1.20 %

0.45 %

0.45 %

1.84 %

1.21 %

2.0 %

3.15 %

3.6 %

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*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

Special Advertising - Teaser

Teaser*+ your advert in editorial shape with text and image+ can be placed nearly everywhere+ direct link to your page with SEO relevance + Advertising is resistant to AdBlocker

Image:variable (depends on the website)

Headline:ca. 40 characters incl. blanksPromotiontext:ca. 140 characters incl. blanksFixedprice:from50.00–150.00EUR/weekLongtermpositioning:from.500.00EUR/year

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*bookable for: Berlin.de, BerlinOnline.de, B2B-Deutschland.de, Berliner-Zeitung.de, Berliner-Kurier.de

Special Advertising - TeaserAd

TeaserAd*+ your advert in editorial shape with text and image (page 9)+ delivery via AdServer, that enables Geo-Targeting, Predictive Behavioral Targeting and Frequency Capping+ placed sticky or run over a few channels or websites

Image:variable (depends on the website)

Headline:ca. 40 characters incl. blanksPromotiontext:ca. 140 characters incl. blanksCPM:10,00EUR

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*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de

Sponsored Link*A Sponsored Link is a combination of:

1) Keyword Advertising + your image-text-advert in our portal search results+ keyword specific+ max. 30 words for quick search+ Advertising is resistant to AdBlocker

2) Sponsored Link+ your text advert on a cost-per-click-basis+ Advertising is resistant to AdBlocker

Image: 122 x 92 px

Headline: ca. 40 characters incl. blanksPromotion text: ca. 140 characters incl. blanksCost-per-Click:0.20EURStartbudget:min.100.00EUR

Special Advertising - Sponsored Link

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2

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*bookable for: Berlin.de, BerlinOnline.de, visitBerlin.de, B2B-Deutschland.de

Advertorial*+  Your content will be integrated individually with the look & feel of Berlin.de, BerlinOnline.de, visitBerlin.de and B2B-Deutschland.de+ texts, images, PDF files, videos, Google Map widget - your requirement result in a site layout+ various direct links to your website (SEO relevant)+ daily page view and click tracking+ all changes are free+ Advertising is resistant to AdBlockerFixedprice:50.00EUR/week

Special Advertising - Advertorial

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How users will find your advertorialBanner advertising

Teaser

Sponsored Link

Advertorial

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Special Advertising - BerlinFinder

Berlin Finder - The directory Berlin.de

1) Premium Package*+ top placement in search results+ up to 5 categories+ 20 keywords to find your advert+ a detail site (3) without competitive entries+ up to 10 images and 1 Video+ direct link to your website

Fixedprice:588,00EUR/year

2) Business Package*+ advanced placement above all basic entries+ up to 2 categories+ 5 keywords to find your advert+ a detail site (3) without competitive entries+ up to 3 images+ direct link to your website

Fixedprice:468,00EUR/year

2

3

1

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*Page Impressions**IVW online Nutzungsdaten 12-2016

3.77 Mio PIs* / month (Berliner-Zeitung.de)**

6,27 Mio. PIs* / month (m.Berlin.de)

1,78 Mio. PIs* / month (m.Berliner-Zeitung.de)

3,14 Mio. PIs* / month (m.Berliner-Kurier.de)

MobileAds

1,24Mio. Unique User

330.000 Unique User

0,48Mio. Unique User

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MobileAds for smartphones

Mobile Interstitial + A screen filling creative which either can be

closed by users or clothes automatically after 5-7 seconds.

Specifications:320 x 416 px Fileformat:gif, jpg, png incl. close button, HTML 5Filecapacity:max. 25 KBCPM:15,00EUR

Mobile Sticky Footer Ad + A Mobile Sticky Ad sticks to the top of a websi-

te even when scrolling down. After 10 seconds it returns back to the bottom.

Specifications:320 x 50 pxFileformat:gif, jpg, png incl. close button, HTML 5Filecapacity:max. 20 KBCPM:8,00EUR

Mobile Content Ad+ Standard creative for mobiles with an aspect ratio of 6:1, 4:1, 3:1, or 2:1.

Specifications:320 x 50 px / 320 x 75px / 320 x 100 / 320 x 150 px Fileformat:gif, jpg, png, HTML 5Filecapacity:max. 20 KBCPM:5,00EUR/6,00EUR/7,00EUR/8,00EUR

Mobile Flip Ad + The mobile website flips around its own

axis, a screen filling creative appears. After 5 seconds the site flips back again.

Specifications:320 x 416 px Fileformat:gif, jpg, png incl. close button, HTML 5Filecapacity:max. 25 KBCPM:15,00EUR

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MobileAds für Smartphones

Mobile Slider Ad / Swipe Ad+ This creative is a variation of a Mobile Con- tent Ad. Up to 5 motives can be displayed by scrolling to the left and right.

Specifications:320 x 100 pxFileformat:gif, jpg, png, HTML 5 Filecapacity:max. 15 KB per motiveCPM:7,00EUR

Mobile Video Interstitial / Layer + This video layer can be closed by user inter-

action or after the end of a video. Bookable for iPhone / iPad.

Specifications:backgroundgraphic iPad: 3768 x 1004 px Video: position up, middle or downaspect ratio: 4:3 / 16:9Fileformat:gif, jpg, png (graphic),Mp4, H264 / AVC (video; max. 10 sec. of length), HTML 5CPM:15,00EUR

Mobile Reveal Ad + The creative opens automatically and pushes

the website content down. After 3-5 seconds it returns back to the top.

Max.pxexpanded:320 x 416 px Fileformat:gif, jpg, png incl. close button, HTML 5Filecapacity:max. 25 KBReminder:MCA 4:1 / 6:1CPM:10,00EUR

1)MobilePreExpandableAd+ Expanding creative which can minimized by user2)MobileExpandableAd+ Creative which can be expanded („openend“) by user

Max.pxexpanded:320 x 416 px Fileformat:gif, jpg, png incl. close button, HTML 5Filecapacity:max. 25 KBReminder:MCA 4:1 / 6:1CPM(MobilePreExpandableAd):12,00EURCPM(MobileExpandableAd):8,00EUR

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Optimizeyourappearance:

+ Insight of your statistics on a regular basis+ Changes in booking of your adverts during a campaign+ free changes of your text within your advertorial+ You can use several motives in one campaign

Controlyoursuccessby:

+ Detailed evaluations and consulting by our competent sales team+ Measurable benchmarks (impressions, click-through-rate etc.) Targeting optimizes the delivery of ads to a certain target group with a low loss rate.

+ your budget ist managed efficiently+ online users see relevant ads only, which highers the acceptance+ targeting applies only for banner creatives

Regio-targeting enables delivery of creatives to users from a certain region or city.

Predictive Behavioral Targeting aims at users with a certain socio-demographics, certain interests in products and services etc.

Frequency Capping defines the amount of ad-impressions per user in a specified time frame.

Retain control

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Your contacts in chargeOur team

Thomas Brettschneider René Semmlack Nadin Hornberger Madleen BlonskeHead of Sales Sales Manager Sales Manager Sales Manager

immovables | economy jobs & training | health & beauty travel | shopping

culture & tickets | cinemaevents | clubs

tourism & hotelsrestaurants

Fon.: 030 2327 - 6321 Fon.: 030 2327 - 6410 Fon.: 030 2327 - 5906 Fon.: 030 2327 - 5661thomas.brettschneider@berlinonline.de rene.semmlack@berlinonline.de nadin.hornberger@berlinonline.de madleen.blonske@berlinonline.de

Constantin Reich Ad Management Fax SalesSales Managerculture & tickets | cinema clubs | events

Fon.: 030 2327 - 5903 Fon.: 030 2327 - 6403 Fon.: 030 2327 - 5280constantin.reich@berlinonline.de media@berlinonline.de