Advertising Club of Edmonton

2015 AD AUCTIONRuns from November 16 at 9:00am to December 7 at 11:00pm.

AUCTION ITEMS

TELEVISION

Lot #100Commercial airtime package on CFRN TV (15- or 30-seconds)Value: $4,000 Donor: CTVNote: Must be used before August 31, 2016.

CTV Edmonton is Edmonton’s number one station for News and Entertainment. We can deliver the audience you want with our number one newscasts and the popular CFRN/CTV program line up.

Lot #101Commercial airtime package on CTV2 (15- or 30-seconds)Value: $3,000 Donor: CTVNote: Provincial coverage. Must be used before August 31, 2016.

CTV2, the provincial educational broadcaster, features both formal educational programming and popular CTV Two series.

Lot #102Airtime package on Global TV EdmontonValue: $5,000 Donor: Global TV EdmontonNote: Cannot be used/redeemed for cash or applied to existing airtime bookings or previously aired campaigns. Cannot be used or applied to commercial production. Air time to be used prior to August 28, 2016.

Shaw Media is home to many of Canada’s most-loved television brands. Our conventional television network, Global, reaches almost 100% of Canadians and is complimented by 19 specialty networks including HGTV Canada, Food Network, History Television and Showcase.

RADIO

Lot #103$2,500 Airtime Package to be used on K97, Capital FM and CFCWValue: $2,500 Donor: NewCap BroadcastingNote: Expires August 28, 2016.

Newcap Radio is one of Canada’s leading radio broadcasters with 95 licences across Canada. They reach millions of listeners each week through a variety of formats and are a recognized industry leader in radio programming, sales and networking.

Lot #104$3,500 Airtime on two of CISN/Fresh/CHED/Cool 880Value: $3,500 (50:50 split between two of our four stations) Donor: Corus Radio EdmontonNote: This offer has no cash value and may not be applied to any outstanding invoices on Corus. Air dates are subject to availability and must air best times available Monday through Sunday on a 5:30 am to midnight rotation. The campaign must be booked and aired by August 31, 2016.

Corus Entertainment is Canada’s largest radio operator in terms of revenue and audience tuning and attributes its success to providing audiences with a diversity of formats ranging from talk to country, to news, to oldies.

Lot #10540x 30-second commercials on Hot 107Value: $2,500 Donor: Harvard BroadcastingNote: Script and production included. Commercials must run Monday to Sunday, 5am - 2am rotation. Book by August 31, 2016. Subject to availability.

HOT 107 is playing Edmonton’s Hottest Music. Home of Ryder in the morning from 6am - 10am. Edmonton’s 18-49 demographic is tuning in to HOT 107 for the hottest music from their favourite artists, like Katy Perry, Justin Timberlake, Lady Gaga, Avicii, Miley Cyrus, Drake, Macklemore and Pink. Amazing daily mix shows give listeners a flavour of music they won’t hear on any other station! Edmonton is listening to HOT 107—Edmonton’s Hottest Music!

Lot #10650x 30-second commercials on Cruz FMValue: $2,500 Donor: Harvard BroadcastingNote: Script and production included. Commercials must run Monday to Sunday, 5am - 1am rotation. Book by August 31, 2016. Subject to availability.

Cruz FM is Edmonton’s radio station playing Rock, Classic Rock, Pop and New Wave Hits from the 70’s, 80’s, 90’s and 2000’s including artists like Aerosmith, John Mellencamp, Bryan Adams, Van Halen, Blondie, David Bowie, AC/DC, The Cars, Duran Duran, Journey, ZZ Top, Fleetwood Mac, Kiss, Loverboy, Tom Petty, New Order, Queen, Red Hot Chili Peppers, Rolling Stones, Bruce Springsteen, Supertramp and U2.

Lot #10720x 30 second commercials on TSN RadioValue: $1,000 Donor: Bell MediaNotes: Commercials must run Monday to Sunday, 5am - 1am rotation. Redeem prior to October 31, 2016.

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media.

Lot #10830x 30 second spots on World FMValue: $750 Donor: RogersNotes: Redeem prior to March 6, 2016.

Rogers Media is Canada’s premier combination of category-leading radio and television broadcasting, sports entertainment, publishing, and digital media properties. Its Radio group operates 55 radio stations across Canada.

OUT OF HOME

Lot #10915 sec Standard Elevator Ad Network Edmonton (4 weeks)Value: $3,940 Donor: CaptivateNote: 9 buildings. Expires within 1 year of Ad Auction close.

Captivate Network is the leading digital media company delivering customized, actionable information to millions of on-the-go professionals throughout the workday.

Lot #1101 spot on Digital LRT Matrix (4 weeks)Value: $1,600 Donor: Pattison Outdoor AdvertisingNote: Station of choice. Production and art costs are not included. No extensions are permitted. Non-transferable for political or advocacy advertising. Advertising must run no later than December 7, 2016.

PATTISON Outdoor Advertising is Canada’s largest out-of-home advertising company, offering the most extensive portfolio of outdoor products and markets in the country. Local in focus, but national in scope, we have 20 sales offices from coast to coast—more than any other out-of-home company; enabling us to provide our advertisers unparalleled geographic coverage and local market knowledge. Our broad spectrum of out-of-home media ranges from Horizontal Posters to Transit Shelters; Superboards to Transit Vehicle Advertising; Airport Advertising to Place Based Media in malls and office buildings. We support this inventory with a high level of service, market research and a “can-do” attitude towards developing intriguing and innovative out-of-home advertising displays.

Lot #1111 spot on 47x68 LRT Digital Station Poster (4 weeks)Value: $1,400 Donor: Pattison Outdoor AdvertisingNote: Production and art costs are not included. No extensions are permitted. Non-transferable for political or advocacy advertising. Advertising must run no later than December 7, 2016.

Lot #11210 second spot on LRT TV (4 weeks)Value: $4,200 Donor: Pattison Outdoor AdvertisingNote: Production and art costs are not included. No extensions are permitted. Non-transferable for political or advocacy advertising. Advertising must run no later than December 7, 2016.

Lot #11310 Unit – Outfront Mediacolumn Campaign in Edmonton (runs for 4 weeks)Value: $7,500 Donor: OutfrontNote: Artwork/message developed in consultation with Outfront. Outfront reserves the right to alter message content. Non-transferable for political or advocacy advertising. Offer expires November 30, 2016.

Outfront’s product portfolio includes coverage of markets across Canada. Every day our locations reach over 70% of the Canadian population. We connect you with people outdoors: shopping, commuting, working, or playing.

Lot #11450x classic boards in NEWAD’s Edmonton RestoBar network (4 week campaign + 150,000 online impressions)Value: $15,000 Donor: NEWAD MediaNote: Campaign to be executed before June 27, 2016. Client is responsible for creative design and production costs.

Newad online consists of over 100 sites trusted by the Young and Affluent as sources of news and trends. We are currently 7.4 million unique visitors strong against 18-49 year olds, which garners over 125 million page views!

NEWAD reaches the Young and Affluent: A hard-to-reach segment of the population that has a profound influence on consumer trends. Composed mainly of adults aged between 18 and 34 years old; they lead an active lifestyle and have higher than average discretionary income.

Our solutions include Indoor Advertising, Experiential Marketing, Online and Nightlife Media. Online networks include TPLmag.com and 33mag.com.

Lot #1152x Self Check-Out Kiosks in 5 Safeway locations (runs for 4 weeks)Value: $2,400 Donor: Retail MediaNote: Production is not included.

With a large advertising footprint and placement directly in sight lines of the shopper, Self Check-Out guarantees impressions whether the customer is using the system, standing in line or walking by, Self Check-Out advertising will get you in touch with your target.

Lot #11630-seconds of airtime on 309+ HUTV “Medical Place of Wait” networks across Alberta (4 weeks)Value: $10,980 Donor: Health Unlimited NetworkNote: The campaign must respect a healthy Lifestyle and is subject to approval by Alberta Health Services. Production is not included.

HUTV and PHSN provide television programming to 309+ medical places of wait throughout Alberta.

Lot #117Elevator advertising for 8 weeks in 12 residential properties (375,660 estimated impressions)Value: $3,360 Donor: Visio MediaNote: Artwork must be approved by Visio Media. Expires May 31, 2016. Please no dental or real estate advertisements.

Visio Media tenders digital elevator advertising space in commercial and residential properties by installing Android based Tablets. Their software is carefully designed, tested and developed specifically for elevator ad campaigns. With this software they are able to control the tablets to upload advertisements, social media, local news and weather.

Their tablets are equipped with state of the art technology that provides exact impressions and accurate demographics like age, gender and duration of stare.

As well as NFC (Near Field Communication) technology that allows the audience to simply tap their smartphones on the elevator tablets to engage with the advertisements.

Lot #1184 weeks of advertising on one of Icewerx’s 10’x20’ Digital Billboard Displays in EdmontonValue: $2,000 Donor: IcewerxNote: Subject to Availability. Ad will be cycled once every minute for six seconds.

Icewerx has a network of 10 Digital Billboard displays in Edmonton Alberta. Sizes range from 10’x20’ to 14’x48’ Superboards.

Lot #11915 second spots at 6 Cineplex Theatres in Edmonton (4 weeks)Value: $3,100 Donor: Cineplex MediaNote: Expires December 21, 2016.

Cineplex Media reaches movie goers and consumers online, at movie theatres, in shopping centres, print magazine, and at Tim Hortons.

Lot #1201 Digital Screen (4 weeks)Value: $3,000 Donor: Astral Out of HomeNote: Expires November 1, 2016.

Astral Out-of-Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with over 9,500 advertising faces strategically located in the markets of Québec, Ontario, and British Columbia. Driving innovation in the most dynamic media in the country, Astral Out-of-Home is committed to being at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers.

Lot #1211 Digital 10x20 Board at various locations (8 weeks)Value: $3,136 Donor: Canadian Digital Network Note: Advertising can run any time from January 1, 2016 to June 30, 2016. CDN retains the right to refuse any ads that are deemed offensive. Eight weeks of advertising on our Edmonton network of out-of-home digital boards, along with creative production by CDN’s Production Team, at the following locations: 2 weeks at 14505 Yellowhead Hwy West Face; 2 weeks at 14505 Yellowhead Hwy East Face; 2weeks at 99 St & 34 Ave; 2 weeks at Yellowhead Hwy & 184 St NW.

CDN is leading the way in value and innovation in Western Canada’s out of home advertising industry. We pride ourselves on offering efficient, impactful media. With this in mind, we set out to create Western Canada’s largest outdoor digital advertising network.

Lot #1228 Digital Screens on Fitness Network (6 weeks)Value: $7,000 Donor: Zoom MediaNote: Expires December 31, 2016.

ZOOM is leading the development and growth of Digital Place-based media and is the world’s largest provider of ad-supported video entertainment and communications networks in the Fitness industry. Zoom provides advertisers with media and marketing solutions in leisure destinations that reach active, upscale consumers who are harder to reach through traditional advertising.ZoomFitness features 750+ gyms and health clubs in 25+ markets that reach over millions of active, health conscious viewers each month.

NEWSPRINT

Lot #1232x 1/4 page, black and white ads in the Alberta Edition of the Globe and MailValue: $4,788 Donor: The Globe and MailNote: Ads will run in the Front News section (A Section). Expires August 31, 2016.

In print for 170 years, The Globe and Mail has consistently delivered Canada’s best and deepest coverage of national, international and business news.

The paper is a daily must-read for Canadians who want to know about the essential issues, facts and opinions that affect our world. With a cumulative six-day readership total of 2,400,000, The Globe and Mail’s loyal readers are Canada’s thought leaders and trend-setters who strongly identify with everything our brand stands for.

Lot #1242x 1/4 page, black and white ads in the Alberta Edition of the Globe and MailValue: $4,788 Donor: The Globe and MailNote: Ads will run in the Front News section (A Section). Expires August 31, 2016.

Lot #127Full page, full colour ad in Metro EdmontonValue: $5,780 Donor: Metro EdmontonNote: Expires November 30, 2016.

Metro is the nation’s No. 1 free national daily newspaper brand and the first national daily to publish in both official languages. In Canada, Metro editions are published in Halifax, Montreal, Ottawa, Toronto, London, Winnipeg, Calgary, Edmonton and Vancouver.

Lot #1282x 1/2 page, full colour ad in the Edmonton Sun Value: $6,400 Donor: Edmonton SunNote: Must be for 1 booking and 1 campaign to be used in the 2016 calendar year.

Postmedia Network Inc. is the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best known media brands. Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

Lot #1292x 1/2 page, full-colour ad in the Edmonton ExaminerValue: $6,288 Donor: Edmonton SunNote: Must be for 1 booking and 1 campaign to be used in the 2016 calendar year.

The Edmonton Examiner values the tradition of delivering the latest news, events and information to you and your community. As a proud member of the Edmonton community, we are deeply rooted in the local history and are committed to being an active and engaged contributor to our future.

ONLINE / INTERACTIVE

Lot #131312,500 impressions on theScore mobile appValue: $5,000 Donor: theScoreNote: Campaign flight subject to availability at the time of booking. Please provide a minimum of two weeks notice before the expected start date. Campaign flight must be a minimum of 30 days running standard mobile banners.

We are the ultimate, personalized mobile sports experience. Real-time, all the time –now you know theScore.

Lot #132312,500 impressions on theScore mobile appValue: $5,000 Donor: theScoreNote: Campaign flight subject to availability at the time of booking. Please provide a minimum of two weeks notice before the expected start date. Campaign flight must be a minimum of 30 days running standard mobile banners.

We are the ultimate, personalized mobile sports experience. Real-time, all the time –now you know theScore.

Lot #133666,667 impressions on the Suite 66 Performance NetworkValue: $1,000 Donor: Suite 66

Suite 66 has been in business for 15 years and all sites are family friendly. We have sites that can reach any audience—Women, Men, Business, Auto, Entertainment, Travel, Technology, etc.

Lot #134300,000 big box impressions on OilersNation.comValue: $3,000 Donor: OilersNation.comNote: Must be booked between January and April 2016.

Founded in 2007, The Nation Network is a leader in independent hockey coverage in Canada comprised of seven sites covering NHL hockey teams, while also providing in-depth NHL salary resources, statistics and leading fantasy hockey resources. To date, The Nation Network has become a daily read for nearly over 45 million visitors each year, totaling over 85 million page views and growing.

Lot #135166,666 display banner impressions on RedFlagDeals.caValue: $2,000 Donor: MediativeNote:Must run between May 1 and August 31, 2016

Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to us to help generate revenue by quickly moving their target from awareness to purchase.

Lot #136200,000 impressions on The Weather Eye mobile appValue: $3,000 Donor: The Weather NetworkNote: Value based on $20 CPM. Ad size – 300x50 banner.

Put your brand in the hands of Canadians on the go. From iPhone, Blackberry and Android smartphones, you can geotarget your message to any city the Weather Network provides a weather forecast for. The Weather Eye is Canada’s most downloaded mobile application.

MAGAZINE

Lot #1371/2 page ad in Avenue Magazine EdmontonValue: $2,555 Donor: ODVOD PublishingNote: Ad must be booked on or before space deadline. See AvenueEdmonton.com for production deadlines/specs.

As Edmonton’s premier city lifestyle magazine, Avenue reaches Edmonton’s active, affluent and sophisticated consumer. Through a unique blend of journalistic excellence and inspirational aesthetics, Avenue readers turn to the magazine for the city’s personalities, arts, fashion, architecture, food and outdoor life information.

Lot #1381/2 page, full colour ad in Alberta Venture MagazineValue: $3,560 Donor: Venture Publishing Inc.Note: This ad cannot be re-sold and is non-commissionable. The ad donation expires effective the August 2016 issue.

Alberta Venture has been the place where business leaders go for in-depth, reliable information on Alberta’s thriving economy for the past 17 years. Read by CEOs, investors and entrepreneurs, Alberta Venture connects your advertising with Alberta’s affluent community who have significant personal and corporate purchasing power.

Connect with Alberta Venture’s 160,000 elite, educated and affluent group of Alberta based business people.

Lot #1391/2 page, full colour ad in Alberta Oil MagazineValue: $3,385 Donor: Venture Publishing Inc.Note: This ad cannot be re-sold and is non-commissionable. The ad donation expires effective the August 2016 issue.

The energy sector is an increasingly sophisticated place. Alberta Oil reflects that sophistication – in the articles we publish, the design we create, and the readers we touch. Alberta Oil caters to the C-Suite class of reader: highly intelligent, wealthy and powerful. Every issue of Alberta Oil magazine delivers over 107,000 senior decision-makers in all aspects of the energy sector.

Lot #140Full page, full colour ad in Business in Edmonton MagazineValue: $3,710 Donor: Business in Edmonton MagazineNote: Not for re-sale. First time advertiser only. Ad must be used by December 31, 2016.

Business in Edmonton is a monthly business magazine with distribution to over 27,000 businesses in the Edmonton area including Sherwood Park, St. Albert, Spruce Grove, Stony Plain and Leduc/Nisku.