Advertising and the Convergence TV, Film and Technology on the Internet

What is Marketing?

The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day.

Now it’s 3,000 to 5,000*

* Source: USA Today

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion

- Outsell, IncAnnual Ad Spending Report

Spending by Platform

Source: ZenithOptimedia

Mobile Advertising Spend, 2008

Amounts in MillionsSource: eMarketer, March 2008

$1,470

$85$107

MessagingDisplaySearch

Forms of Marketing

Your Brand Here

Traditional Marketing

Nontraditional MarketingGenerate your own buzz

$1.2 billion changed hands between marketers and media firms in 2005.

Interactive Marketing:Everybody’s doing it

“Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.”

- my.barackobama.com

Word of Mouth

91% of moms

prefer brands that other moms have recommended*

* Marketing VOX, October 2006

Mobile Marketing

$1,663,000,000 spent on US Mobile Advertising in 2008*

* Source: eMarketer March 2008

Measurements

“Half the money I spend on advertising is wasted, and the problem is I do not know which half.”

- Lord Leverhulme

What is the law?

Trends

79.1% of

marketers planning to boost their online budgets next year*

*BtoB's "2008 Marketing

Priorities and Plans" survey

Mobile Marketing Trends

No matter where you go, there you are

What’s next?