Designing an Effective Logo

Designing, Advertising, and Marketing

The Purpose of Logo Design and Advertising

Advertising is one of the oldest forms of public announcement and occupies a vital position in an organization’s product mix.

According to the American Marketing Association, Chicago, “Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor.”

What is AdvertisingTo advertise means to inform (seen as the flow of information about a product or service from the seller to the buyer.)

However, advertising does not end with the flow of information alone. It goes further to influence and persuade people to take a desired action- like placing an order to buy a product.

What is Advertising

The Competitive EdgeThe consumer market has become highly competitive with a new brand being born almost every day.

Naturally it is the prime concern of every marketer to promote their brand as a shade better than the competitors.

Advertising comes in handy here

The Competitive Edge

However, simply informing a customer that a brand exists is not enough. Advertising should be targeted towards the prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition.

Creative Advertising

MarketingMarketers generally target advertising campaigns at groups of customers. Irrespective of who the ad is targeted to, a firm that plans to spend on advertising, must make sure that advertising campaign creates a positive impression of the brand in the minds of the customer, creates a need in them to try the brand, and a commitment to continue using it.

Keys to an Effective Logo

The right logo with the right characteristics, will boost your visibility, credibility, and memorability-which means more business for you.

These characteristics include: consistency in use of your logo, tagline and materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.

Memorability, so that your logo stays at the forefront of your potential clients minds. That way they’ll think of you the next time they have a need. Meaningfulness, so that your logo can spread the message about the distinguishing characteristics of your business.

Coloring Your Logo-Pick out the Best

One of the important elements in making your web presence entails not only having a well designed website. Your logo should be installed in your website before you start launching and broadcasting about your website’s existence.

As you seek to design your logo, the preeminent question would be, are the colors you picked for it the right ones? And, of course, the right color of your logo would be able to set the tone and mood of your site. Mind you, some users and browsers are very particular about logos.

Your logo could determine your website’s ultimate success.

Color ChoiceEffective Logos

Why are these logos recognizable?

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but how good is good? How do we define a good logo?

Is it necessary to be colorful or an exquisite piece of art?

Can a simple design work as a good logo?

We are often in a dilemma.

How Do You Define a Good Logo Design?

Now to define a good logo design we first need to understand the purpose of having a logo.

A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should exude the company’s attitude.

The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

How Do You Define a Good Logo Design?

The functionality of a logo doesn’t end here. I have not yet mentioned the most important function of a corporate logo.

Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers.

The very moment a person views your logo, even a part of it, he should think of your company.

Is Your Logo Helping or Hurting Your Business

The quality of your logo can mean the difference between success or failure. It can be that simple.

Trademarks and logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message.

Every successful company has it’s own “personality,” and just as human personalities are complex, so too is your company’s personality.

A successful logo is a means of considering a complex reality into a single, simple statement, one that can be controlled, modified, developed and matured over time.

Is Your Logo Helping or Hurting Your Business

Is Your Logo Helping or Hurting Your Business

The “Right” LogoToday, successful companies continue to say that “simpler is better.”

Especially when the world is advancing so rapidly, you have less and less time to impress your customers.

Logo designs now are very stylish yet remain conservative, which makes them eye-catching and easier for the brain to memorize.

The “Right” Logo