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Advertising Agency/Production HouseSound Idea was launched in 1992 by François Karstel, originally as an advertising

agency and production house. In addition to media planning, bookings and the

design of magazine advertisements, we also wrote, recorded and produced tv and

radio commercials for companies like African Bank, Junk Mail, Silverton Radiators (Behr

Group) and Natura. We have produced 36 television commercials and over 400 radio

commercials to date.

Video ProductionThe corporate video market became very active in the early 90’s and we have since

produced over 200 corporate videos to date for companies like Afrox, ABB, BMW, Famous

Brands and Sasol.

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MultimediaAt the same time we recognised the need to get involved with multimedia and

programming. With programming we could provide more sophisticated applications

including a Learning Management System for African Bank. One of our software

specialities was self-up datable interactive multi- media. On this platform, a client could

edit his own multimedia. This turned out to be remarkably popular as these presentations

were used for everything from sales to group presentations.

Click here to see our multimedia portfolio.

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WebsitesWe have been developing websites since the Netscape browser was on version 1 for

companies like Merisant (Canderel Sweeteners) and Natura (medicine). We also spent

hours per day making website changes for our clients. It became clear that what

companies really needed was a platform or management system that helped them to

make fast, online changes themselves.

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Content Management SystemsWe began to develop the software for this even though the term “Content Management

System” was not familiar at that stage. Absa gave the go-ahead to build something along

these lines and we took the opportunity to build a Content Management System called

SiteManager from scratch over the next 2 years. This software was developed in ASP and

was widely used. In fact, Medihelp was using SiteManager for their corporate website

until June this year (2010).

Our client, Netcare, needed a lot more from their system so we built a micro-sites module

(the ability to create smaller websites from the main CMS). To this day there are multiple

Netcare micro sites still operating on that original system.

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Collective Mind 1Since those early experimental days we have built 2 major Content Management

Systems. “Collective Mind 1” was also developed from the ground up. It had many

interesting features including “personalisation”. The system could recognise a user and

adjust the visible content based on their earlier habits or their position in the company.

Collective Mind 1 rolled out in 2004. It took 2 years to develop and then at least another

year to beta test. It could handle anything from sms notifications to newsletter systems,

surveys, discussion forums and extensive statistics. One of the websites that ran on

Collective Mind I was http://www.nelsonmandela.org

New technologies were becoming available like AJAX. With AJAX websites were faster

and more efficient than before. This was particularly true when it came to admin

interfaces. At this stage we were becoming deeply involved with online marketing and

strategy development, Search Engine Optimisation and Lead Generation.

For many companies, especially large companies or groups, who take their digital

marketing seriously, one website simply isn’t enough anymore. A company can make

use of multiple websites including corporate portals and separate website for different

divisions and brands etc. In addition, microsites and landing pages often need to be

developed just for one particular campaign.

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Collective Mind IIIt was in light of these facts that caused us to start the development process of Collective

Mind II. Once again, it was built completely from the ground up.

Some of the websites that run on Collective Mind II include;

http://www.spoor.com

http://www.sahrc.org.za

http://www.postnet.co.za

http://www.tileafrica.co.za

http://www.bayeres.co.zat

http://www.mazista.co.za

http://www.tal.co.za

Collective Mind II also forms the backbone for mobi sites and features powerful modules

for lead generation and management.

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SharepointAround 2008, we realised that Microsoft SharePoint was the big system in enterprise

Content Management. Since then we have become very active in SharePoint

development and implementation. One of our first SharePoint projects was for The

SARCC (South African Rail Commuter Corporation), who needed their intranet developed

in SharePoint. We were contracted to set up everything from planning and building the

server farm to custom applications and integrations and eventually implementing the

system. Since then we have done many Sharepoint projects. The For Good Foundation

website, for example, is a complete social media website. It contains many of the

functionalities that you will find on Facebook.

We have created many custom SharePoint applications for Spoor & Fisher and

We recently completed development on the Adcorp SharePoint website.

a

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Application DevelopmentWe have developed a number of web based applications over the years, including;

• ADynamic Digital Signage System.

• Aroom & floor visualisation system

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• AleadershipassessmentsystemforRandMerchantBank

• AsurveybuildersystemforAbsa

• ALearningManagementSystemfortheAA.

• AHotelandResortReservationSystem.

• AnsmsGatewaywithaninteractivesmsserviceratingsystemforMuggandBean.

• Ansmssystemintegratedwithacarservicemanagementsystem.(Thissent

BMW & Mercedes drivers who booked a service, SMS reminders and notifications.)

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Sound Idea DigitalAt this point we decided to change our name to Sound Idea Digital because we became

aware in late 2008 that Digital Marketing would eventually be replacing traditional

advertising. To that purpose we have put a lot of energy into skills development

related to Digital Marketing. Currently we manage a number of corporate websites and

continue to provide content management, digital promotion strategies and monthly

search engine optimization.

On-line videoVideo has also become a very important factor in online marketing. Our experience in

advertising and corporate video has given us the perfect background to extend this

experience into the realm of online video.

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The Sound Idea Digital Marketing AcademyIn 2011 we developed the Sound Idea Digital Marketing Academy. The courses have

been designed exclusively for Sound Idea’s clients to keep up-to-date on the current

digital marketing trends and are free of charge.

The courses are video based and take only 30 minute per week to complete. Additional

learning material consisting of a short self-assessment and a practical assignment is also

included in each module. There are a total of 50 lessons which should take about a year

to complete.

The modules will cover aspects of digital marketing which include the following:

1. The move from outbound

marketing to inbound marketing

2. Keyword research:

3. Content Strategy

4. Content Analysis Phase - Introduction

5. Content Analysis Phase - What

the user wants, competitor analysis

6. Content Strategy Design Phase

7. Creating a Publishing Schedule

8. Writing for the Web

9. Content Maintenance Phase

10. Repurposing Content

11. Creating a Business Blog

12. Marketing Your Blog

13. Writing White Papers and EBooks

14. Writing and Marketing

with Case Studies

15. How Search Engines Work:

Google Algorithms

16. On-page SEO

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17. Linking Strategy

18. Content Updates

19. Social Media Strategy

20. YouTube Explained

21. Marketing with Video

22. Facebook Explained

23. Twitter Explained

24. LinkedIn Explained

25. Email Marketing

26. Landing Pages

27. Pay Per Click

28. A/B Testing and Multivariate Testing

29. Target Sites: Microsites

and Multiple Websites

30. Success Case Studies

31. Call-to-Actions

32. Lead Generation

33. Lead Nurturing and Distribution

34. Lead Scoring

35. Web PR

36. Reputation Management

37. Interpreting Statistics: Google Analytics

38. Building and Managing a Database: CRM

39. Using Online Tools

for Market Research

40. How to Formulate a

Website Redesign Strategy

41. Website usability

42. Digital Optimisation

43. Integrating your Digital

Strategy with Traditional Marketing

44. Planning a First Contact Strategy

45. Viral Marketing

46. Mobile Marketing

47. Online Advertising

48. Affiliate Marketing

49. Customer Relationship Management

50. Working with a Digital Agency

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ManagementSound Idea is an owner-managed company (Francois Karstel). Many of our key clients

have been with us for over a decade. This shows the level of consistency and service that

we offer. Our longest client, Die Oog Holiday Resort, was with us from 1992 until last year

when it was sold to a property developer who turned it into a retirement village. Our

case studies (developed from Die Oog) show significant proof that Digital Marketing is

the future.

Pro Active approachWe take a pro-active approach and constantly look for opportunities on behalf of our

clients. Two of our long-standing clients, Mazista Tiles and Bayer will attest to the benefits

that they received from our depth and experience spanning almost 20 years.

Click here so see our client testimonials video.

ConclusionWe are on the cusp of a Digital Marketing Revolution. Of course, it does not simply swing

from one to the other. For this reason we are perfectly positioned to manage existing

traditional media campaigns that integrate with digital campaigns.

List of clients on next page

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Recently completed projects:Sephaku Cement Induction video

Adcorp Sharepoint website

Postnet intranet & project management system

Norcros SA intranet

Samancor CR multimedia & video based induction program

Samancor CR exam builder custom Sharepoint 2010 webpart

Presentations for DeLoitte

TAL website

SAHRC website (Human Rights Commission)

New Mazista website

Bayer Environmental Science website re-design

Bayer Home/Garden website re-design

Project management system for Media 24

Makrosafe safety videos

Chinese website for Spoor & Fisher

Spoor & Fisher Sharepoint 2010 intranet

National radio ad campaign for Silverton radiators

New website for Tile Africa Contracts Division

Growthpoint Properties website in Sharepoint 2010

Growthpoint Properties blog in Sharepoint 2010

Johnson Tiles website

SMD Contract Management system in Sharepoint 2010

Senekal Simmonds Attorneys website

Charisma nursing website - Sharepoint

Staff U need website - Sharepoint

Kenwood SA website - Episerver

KenwoodSA Blog - www.achefinyourkitchen.co.za

Kraft Foods Health and Safety video

Anglo American - Training Video

Anglo American Thermal Coal blog and newsletter

Tsebo cleaning marketing video

LegalWise intranet

360 degree leadership assessment system for Norcross

PIC 100 year centennial video

SAIIA Intranet

Xtrata Training Video

SABS Health and Safety Videos

Braun website – episerver

Unilever induction video

Nissan Induction Video

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NDA e-commerce portal

Adcorp intranet & Sharepoint 2013

LegalWise Ideas Management System

Anglo Thermal Coal Training Video

Mintek health & safety video

Lesotho Electricity Corporation intranet Sharepoint 2010

Denel Learning Management System