Advertising

A short study on the various techniques used

Product placement

Television programsList of television shows with the most instances of

product placement • The Biggest Loser – 6,248• American Idol – 4,636• Extreme Makeover: Home Edition – 3,371• America's Toughest Jobs – 2,807• One Tree Hill – 2,575• Deal or No Deal – 2,292• America's Next Top Model – 2,241• Last Comic Standing – 1,993• Kitchen Nightmares – 1,853• Hell's Kitchen – 1,807

Celebrity endorsement

”...but one of the most important is credibility

and trust. Many people hold certain celebrities in high regard, so a celebrity endorsement of a product instantly increases the amount of trust the consumer has in the brand.”

- Alex Paul, Wisegeek.com

http://www.youtube.com/watch?v=MNz3I6at9E

Alliteration Neologisms

frisbeehooverlaundromat

Imperatives Buy! Try! Get it now!

Nudity and sexuality

The image of success and happiness