MINNESOTA SCHOOL BOARDS ASSOCIATION

July-August 2013 Volume 66, No. 1

Lessons We Have Learned Recovery After a Tragedy

Rachel’s Challenge Takes a Proactive Approach with School Safety

2013SUMMER SEMINAR

A Climate of Safety

MINNESOTA SCHOOL BOARDS ASSOCIATION

March-April 2013 Volume 65, No. 5

The Landscape of Minnesota School Board Members

Minnesota’s New Accountability System

DNR Plan to Focus on Maximizing Revenue for Public Education

Leadership Conference Scrapbook

Pages 24–25

STAR AWARD forBEST EDUCATION

MAGAZINETHREE YEARS

RUNNING!

— Minnesota School Public Relations Association

School Board Members

73%

Superintendents , Charter Directors

and Other Administration

14%

Affiliate and Associate Members

6%

Legislators & Media 7%

Minnesota’s public schools spend millions of dollars every year on equipment, supplies and services. Reach key

decision-makers responsible for setting education policies and making budget decisions — advertise in The Journal, the

official magazine of the Minnesota School Boards Association!

CirculationThe Journal is mailed

six times a year to 4,100 superintendents,

school board members, administrators and others.

As a bonus, each issue includes a special Vendor Directory.

Advertising Deadlines

Advertising

Deadline

January-February*

Nov. 7

March- April

February 1

May- June

April 1

July- August

June 1

September-October

August 1

November- December**

October 1

Advertising Rates

*January-February issue — Leadership Conference Program Issue**November-December issue — Leadership Conference Preview Issue

Erica Nelson, Advertising Representative erica@pierreproductions.com — 763-497-1778

Betsy Pierre, Advertising Manager betsy@pierreproductions.com — 763-295-5420

Advertising Contacts

Full page

1/2 vertical

The Journal Advertising Options

1/2 horizontal1/4

Full payment required Packages qualify for guaranteed placement with $200 per ad fee

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Full Opposite Inside Front Cover

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Vendor Directory (12 months)

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Options Items include page guarantee fee 1x Rate 3x Rate 5x Rate

Journal Advertisement Rates

$1,010

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Jan.-Feb. Journal*

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Trim Size

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Outside Back Cover (May bleed to 8.625” by 8.125”)

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1/4

8.5

7

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11

9.5

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One Year

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$3,500

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Vendor Directory

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Ad in Jan.-Feb.

Journal issueAd in other five issues of JournalPackage

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Five - Full

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Pick Three - 1/2

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Pick One - 1/2

*Leadership Conference Program Issue

In the Journal AND Online

$430

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Savings

Full-yearE-ad

discount

15%

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SPECIAL PACKAGES – TURBO BOOST YOUR DOLLARS!

Erica Nelson, Advertising Representative

erica@pierreproductions.com Phone: 763-497-1778

Betsy Pierre Advertising Manager

betsy@pierreproductions.comPhone: 763-295-5420

Advertising Contacts

Member Login Page A highly trafficked page where school board

members log in to access members-only resources.

News Clipping Service PageA daily electronic service updating members with education-related stories from the state’s daily and weekly newspapers. This service has nearly 2,000

subscribers. Subscribers are sent an email with a link which brings them to this landing page.

The Leader Landing PageSent twice-monthly via email to all school board

members, superintendents, charter school directors and affiliates. This service has more than 3,500

subscribers, who are sent an email with a link to a specific issue. All issues are posted on the Leader

Landing page. *Ad options also exist within each issue of The Leader.

Please see The Leader rate card for options.

Job Openings PageA popular page listing superintendent, principal and

administrative job opportunities around the state.

Website Home Page (www.mnmsba.org) Advertising

This is the portal to the MSBA website and a great spot for maximum visibility. MSBA has more than 2,500 members.

FOR ADVERTISING, CONTACT:Erica Nelson, Advertising Representative

erica@pierreproductions.com | 763-497-1778YOUR AD HERE!

Electronic Advertising OpportunitiesThe Minnesota School Boards Association website is a hub for industry information.

Frequently visited, www.mnmsba.org is a great marketing option!

Receive up to a 15 percent discount per

annual page if purchased as

part of a Journal

package!

MSBA Home Page

Members Login Page

News Clipping Service Page

The Leader Landing Page

Job Openings Page

$699

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$459

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Hotlinked Ad Options Full year Half year Maximum Advertisers6 - rotating

4 - static

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Ad Dimensions(w x h /300 dpi)900 x 425 pixels

900 x 425 pixels

400 x 200 pixels

400 x 200 pixels

400 x 200 pixels

The LeadereNewsletter Advertising Options

In addition to the Journal, the Minnesota School Boards Association offers advertising options in a twice-monthly electronic newsletter: The Leader.

The Leader highlights important updates for school board members, superintendents, charters and affiliates.

Erica Nelson, Advertising Representative erica@pierreproductions.com — 763-497-1778

Betsy Pierre, Advertising Manager betsy@pierreproductions.com — 763-295-5420

Advertising Contacts

Advertising opportunities available on a first-come basis. Advertising opportunities also exist on

The Leader Landing Page. See Electronic Advertising Opportunities for information.

Matthew Massman, the Commissioner of the Minnesota Department of Administra-tion, recently issued an advisory opinion about a draft investigation report, finding that the draft was public data. The circum-stances are important.

A complaint was made about a city employee. The employer completed an investigation of the complaint and drafted an investigation report. Before the draft could be finalized, the employee resigned. No dis-cipline was pending or proposed at the time of the resignation.

The media requested “data related to the complaint against” the employee. The employee, through her attorney, objected to release of the draft investigation report. The city sought an opinion from the commis-

sioner about what data to release in response to the media’s request.

Massman found the draft investigation report was government data on an individual that met the definition of personnel data. The commissioner applied M.S. 13.43, Subd. 2(e) and (f), and found that the complaint against the employee was still pending against her when she resigned despite a com-pleted investigation. Accordingly, the “data relating to [the] ... complaint” were public, including the investigation draft report.

LEADER

Fine-tune your officer skills with MSBAAre you a school board officer looking to learn

more about your officer position -- whether as chair, treasurer or clerk? Then attend one of MSBA’s Officers’ Workshops in February.

These workshops are focused on board officers’ responsibilities and basics/fundamentals of laws affecting school boards. Elected board officers,

superintendents and staff that support the board are encouraged to attend.

Officers’ Workshops are slated for:■ Tuesday, Feb. 9, in St. Peter■ Thursday, Feb. 11, in Maple Grove■ Friday, Feb. 19, in Bemidji■ Saturday, Feb. 20, in St. Cloud

InsideBureau of Mediation Services to offer Con-ference focusing on PELRA

Page 2Download your free MSBASchool Board Recognition Kit

Page 3Roy Nelson earns Arlene Bush award, 7 named to All-State Board

Page 4

A complaint may be pending even when an investigation is complete

Learning: Officer’s Training

TUESDAY, SEPTEMBER 1, 2016

Legal Update

PHASE 3: Building a Better BoardApril 2 - St. CloudApril 5- St. PeterApril 14 - Maple Grove

PHASE 4: ConnectingWith Your CommunityApril 15 - Maple GroveApril 21 - St. Cloud

FREE BoardBookWebinar on paperlessmeetingsApril 12 - Sign up at www.mnmsba.org

Calendar

Director of Legal & Policy Services

Cathy Miller

The LEADER:• More than 3,500 subscribers.

• Sent the first and third Tuesdays of each month

• Analysis of education issues targeted to school board members, superintendents, business officials and administrators

• Information on upcoming trainings, conferences and events

• Job openings

• Legal updates

• How new laws will affect districts

• and much, much more!

YOUR BANNER AD HERE!Deadlines: Ads should be submitted 1 week prior to publication.

Front/Back Page Banner Ads

Full-Page Ads

$229

$329

$189

$289

Options 1

month (2 ads)

12 months(24 ads)

Each issue is limited to three advertisers.

Full-year discounts available to Journal package advertisers.See chart on Page 2.

Dimensions

7.5”w x 1” h

8.5” w x 11” h