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TRANSCRIPT
Classification of Advertisement
Submitted to: Submitted by:
Prof. Ramashastry Kumar Gaurav
Kunal Vyas
Submitted on: Nitin Dhariwal
18th Feb,2013 Radhey Shyam Jangid
Navin Jha
Harsh Kurna
Advertisement
Kaun Banega Crorepati
AV clip.
This advertisement can be classified as a tvc by media type of advertisement.
The advertisement can be categorized as emotional advertisement based on message strategy.
It can also be viewed as an idea on the basis of product type.
Kaun Banega Crorepati
By geography, its domestic advertisement.
It can also be classified as a influential advertisement.
The message “Mubarak Ho Ladki Hui Hai” gives a unique message for social cause.
This advertisement also focuses on women empowerment.
Advertisement
McAloo Tikki
AV clip.
This advertisement can be classified as a tvc by media type of advertisement.
The advertisement can be categorized as rational as well as emotional advertisement based on message strategy.
It can also be viewed as a product on the basis of product type.
McAloo Tikki
By geography, its domestic advertisement.
This advertisement focuses on youth and children.
This advertisement is classified into B2C on the basis of business.
This advertisement can also be classified as informative advertisement.
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