INTRODUCTION

January 2020

ADVERTISEMENT DISTRIBUTION OPTIMIZATION PLATFORM

CONTENTS

PART02PART01

PART03

INTRODUCTION WHY ADOP?- FIGURES- DEMAND SOURCE- PUBLISHER

KEY BENEFITS- MANAGEMENT- AD OPTIMIZATION- DATA

PART1INTRODUCTION

ADOP is global ad technology platformfor publishers

• Advertisement - Advertising Optimization

• Distribution - Programmatic Buying

• Optimization - Demand & Publisher _ AD Monetization

• Platform - AD Platform A to Z

ADOP IN ONLINE AD ECOSYSTEMAS a SSP, ADOP has offered services to manage advertising and optimize AD revenue in the most efficient way for the publishers.

ADOP provides publisher with efficient management resources for a variety of AD operations, helping to increase advertising efficiency and organize their audience data.

WHY DOES PUBLISHER NEED SSP?SSP enables publisher to receive and serve the best advertisement from a large number of Ad Networks. Also, the development of advertisement serving technology in SSP maximizes AD revenue in publishers.

DMP

Advertiser&

AgencyPublisherAD

ExchangeDSP SSP

Online AD Ecosystem

As time goes by, there have been appeared various players in online AD ecosystem.

Process of AD TradingMethod Development

To maximize publisher’s AD revenue, SSP’s AD serving tech has been developed .

2011SEP. Google AdSense Reseller PartnershipAUG. Establishment of ADOP

2012MAY. Start of DFP Management ServiceJAN. Launched Google AdSense Reseller

2013NOV. YouTube PartnershipAPR. DFP Premium Partnership

2014DEC. Q4 2014 Selected as Best Growth Partner in Asia PacificNOV. Participated in ‘Startup Asia Jakarta 2014’ OCT. CFS (Content Filtering System) Development & Patent ApplicationMAY. Participated in Google AdSense Summit, GACP (2nd in Korea), GASCP (1st in Korea)FEB. Attraction of Investment by Altos Ventures

2015OCT. Developed & Launched News Selected as Google Certified Publishing PartnerSEP. The first Development of DSP PlatformAUG. CFS Patent RegistrationAPR. Online content value improvement system Patent

2016FEB. Launched ‘Out-Stream’ Video ADMAY. Selected by InnobizJUN. Launched SSP Platform ‘COMPASS’JUL. Launched Data Analysis Tool ‘INSIGHT’ Selected ID/TH ADOP Branch as GCPPSEP. Launched Native Mobile AD ‘TAPTAP’OCT. Launched Global DSP Mediation ‘ORBIT’

ADOP HISTORYADOP has been developing solutions and providing services for eight years to help produce more good content and contribute to meaningful changes in the world.

2017JAN. Launched Online Advertising Service ‘ATOM’JUN. Won Media Award from MAX SUMMIT 2017 AWARDSNOV. Launched ADOP AD Monitoring Service ‘Label’

2018 2017 2016 2015 2014 2013 2012 2011

2018JAN. Launched a Header Bidding SolutionFEB. Facebook Official Wrapper Partnership

ORGANIZATION

Analysis

Planning• Plan for strategy• Plan for product

• Global Sales (KR/ID/TH)• Marketing

• Human resource• Finance

• Platform/Solution development

Development Sales

Management Operation

OUR TEAMWe are free to interact to create synergy between us.We pursue a horizontal corporate culture that emphasizes mutual trust.

• Ad Platform Operation• Revenue Optimization Service

• AD Revenue Analysis• Audience DATA Analysis

TECHNOLOGIES & PATENTSWe develop solutions and services based on the differentiated patents based on original technology.

ADOP Patents & PCT

구분 특허명칭 출원일자 결과 특허/출원 번호

1 온라인 콘텐츠 가치 향상 방법 및 시스템 13. 05. 20 등록2015. 04. 30 제 10-1545454 호

2 온라인 콘텐츠의 키워드 기반 광고 매칭 방법과 그를 이용한 광고 매칭 시스템 14. 10. 15 등록2015.08.11 제 10-1518488 호

3 온라인 콘텐츠의 광고 매칭 방법 및 그를 이용한 광고 매칭 서버 14. 11. 03 등록2016.06.01 제 10-1628510 호

4 검색엔진 최적화 방법 및 그를 이용한 서버 장치 14. 11. 03 등록2016.06.01 제 10-1628511 호

5 광고 제공장치 및 이를 이용한 광고 제공방법 15. 12. 08 등록2017.08.01 제 10-2015-0174126

6 광고 콘텐츠 관리장치, 광고 콘텐츠 관리방법 및 광고 콘텐츠 제공방법 15. 12. 08 등록2017.10.13 제 10-2015-0174128

7 키워드기반 광고 콘텐츠 제공방법 및 이를 이용한 광고콘텐츠 제공장치 15. 12. 14 출원완료 제 10-2015-0174130

8 신디케이션 콘텐츠를 이용한 광고콘텐츠 제공방법 및 이를 이용한 광고콘텐츠 제공장치

15. 12. 08 출원완료 제 10-2015-0178037

9 개별적 광고 제한을 제공하는 광고거래 서비스 제공방법 및 광고 서비스 제공장치

16. 02. 22 출원완료 제 10-2016-0020809

PART2WHY ADOP?

ADOP is a leading worldwide AD tech company

Headquarter Global Branch

Demand Source Technology Publisher

Premium Demand Source From Global Demand

Partnership

Full-Holistic AD Serving Technology

More than 2,200 Global Publisher Integration

2,200Publishers

11,000Inventories

10 BillionRequests

6 BillionImpressions

40(Google, Facebook etc.)Global DSP partnership

7 CountriesGlobal Network

ADOP Global Networking ADOP Key Factor & Figure

PLENTY OF DEMAND SOURCE

Premium AD sources from global demand companies and Full Stack AD Product provide publisher with optimal advertisements.

DEMAND SOURCEWHY ADOP?

Publisher

Display / Video / Native

Adjustable Floor-Price

Non-RTB

Known Price

Header Bidding

Unknown price

AD Network Full StackAD Product

DEAL

GLOBAL LEADING COMPANY PARTNERSHIPGoogle(AD Exchange): Google Certified Publishing Partner(GCPP) in Korea, Indonesia, Thailand.Facebook(Header Bidding): The only one official Header Bidding Wrapper partner in Korea.

DEMAND SOURCEWHY ADOP?

* GCPP Registration: Link * Facebook Official Wrapper Registration : Link

Certified Publishing Partner Official Wrapper Partner

SUPPORT FOR QUALITY PUBLISHERS IN THE MARKET2,200 publishers and 11,000 inventories optimize their AD revenue with ADOP.ADOP manages more than 100 publisher’s AD inventories registered on the NAVER news stand and cooperates with Korean leading local community sites to serve the AD.

PUBLISHERWHY ADOP?

Vertical Portal Big 3 press Major Broadcasting & Press Economy Sports/Ent Communities

SUPPORT FOR QUALITY PUBLISHERS IN THE MARKET2,200 publishers and 11,000 inventories optimize AD revenue with ADOP.ADOP works with more than 300 publishers in Indonesia and Thailand.

PUBLISHERWHY ADOP?

IndonesiaThailand

Major Broadcasting Company in THMonthly Visitor: 15.96 M

Premium English language newspaperMonthly Visitor : 3M

PART3KEY

BENEFITS

KEY BENEFITS FOR PUBLISHER

Inventory ManagementOptimization

AD RevenueOptimization

DATAPremium Inventory

Integrated dashboardto manage all of advertising

Maximize publisher’s AD revenuewith developed AD serving platform

Increase inventory valueby analyzing Audience data

- Customized UI option- Integrated ad report (Exposure counts, Clicks, eCPM etc.)- A variety of measurement (Size, Device, Inventory etc.)

- Expected profits- Profits per Ad Network- Profits per each inventories- Global RTB Profits

- RSS analysis & Monitoring- Negative content filtering data (Keyword, Image, URL)- Collect Site & Audience data- Label : Real time data monitoring system

INSIGHT : INTEGRATED PUBLISHER DASHBOARDPublisher�can�check�the�ongoing�network�advertising�analytics�at�a�glance�and�provide�data�such�as�the�number�of�advertising�requests,�exposure�counts,�clicks,�eCPM,�and�total�revenue�projections.

INVENTORY MANAGEMENTKEY BENEFITS

OPERATING ANALYSIS

REVENUE ANALYSIS

DATA ANALYSIS

EFFICIENT AD INVENTORY OPERATIONS RESOURCESWith ADOP's integrated solution, publisher can consolidate their existing diverse AD inventory operations channels into one,and monitor performance in a real time.

INVENTORY MANAGEMENTKEY BENEFITS

Direct Sales

(A) ADNAD Code

(B) ADNAD Code

(C) ADNAD Code

ADOP AD Code

ADOP AD Code

7 days eCPM ₩700 (+10%)

1

2

3

4

Direct Sales

(A) AD Network (Private deals)

(B) AD Network

(C) AD Network

Existing Inventory Operation AD Serving with ADOP Platform

AD Serving + Real Time Monitoring + Integrated Result AnalysisNeed to analyze individual inventory’s AD Network revenue

ADOPAD Code

ADOPAD Code

FULL STACK AD SERVERWe support for all kind of devices(Web / App) and charge for CPC, CPM, and CPI with a variety of AD products.(Text, Image, Video and Native)

INVENTORY MANAGEMENTKEY BENEFITS

Preferred Deal Header BiddingDirect Sales Open Auction Private AuctionGuaranteed Deal Waterfall

ALL of DEAL METHOD

Desktop web / Mobile web / Mobile in-appAll

Device

Text, Image, Rich Media, Video(In Stream, Out Stream), NativeAll

Format

PCWeb

MobileAPP(IOS/Android)Web

eCPM�Increasement Machine�Learning DEAL

ADN�1:�50%

ADN�2:�30%

ADN�3:�20%

Priority Priority Bid

Non�RTB

ADN�2:�$1.5�eCPM

ADN�3:�$1.0�eCPM

Non�RTB

RTB(Header�Bidding)

Waterfall

[Proportion](2011�~�2016)

[Waterfall](2011�~�2016)

[Semi�Holistic�Bidding](2017)

Direct�Sales

Preferred�Deal

Private�Auction

Guaranteed�Deal

RTB(Header�Bidding)

Waterfall

Open�auction

[Full�Holistic�Bidding](2018�~)

Conduct advertising by setting the percentage of AD exposure

per each AD Network

After Non RTB AD, Serve ADs sequentially based on previous

individual AND’s eCpm

By bidding Direct sales, Header Bidding and existing Waterfall all

at once, conduct advertising

As a SSP solution, the COMPASS provides AD serving service for making maximized AD revenue of publisher’s AD inventories.ADOP’s�AD�server�‘COMPASS’�optimizes�the�revenue�of�the�publisher’s�AD�inventory�by�bidding�all�of�trading�methods�on�one�platform.

FULL HOLISTIC AD SERVING SYSTEMAD REVENUE OPTIMIZATIONKEY BENEFITS

Buyercontact Negotiation Live

ProgrammaticGuaranteed Deal

PreferredDeal

Allow specific buyers to purchase inventory firstBased on fixed unit price(CPM).

Buyers and publishers negotiate unit prices and specific exposure counts and close deals.

PROGRAMMATIC DEALADOP offers a variety of deal services to maximize ad revenue by increasing the standard unit price of your inventory.Both Programmatic guaranteed Deal and Preferred Deal allow publishers and buyers to negotiate and close deals.

AD REVENUE OPTIMIZATIONKEY BENEFITS

Buyercontact Negotiation Live

MAKE INVENTORY BE PREMIUM WITH DEALRTB with Deal increases eCPM efficiency, increasing the standard unit price of publisher’s inventory. And it ultimately drives the premium of publisher's inventory.

AD REVENUE OPTIMIZATIONKEY BENEFITS

ADOP's AD Network Platform ATOM allows publisher to run direct advertising and enables inventory to be premium with high unit price .

DIRECT AD INVENTORY OPERATIONPREMIUM INVENTORYKEY BENEFITS

AD

Advertiser Sales

ATOM AdvertisingDirect Sales

Contact with AdvertiserSet up the Direct AD campaign by

usingATOM AD Network solution

Maximize InventoryAD Revenue

Advertiser

ATOM Advertising Campaign High unit price Advertising

DATA�­�MAKE�AD�INVENTORY�BE�PREMIUM�

This is an era in which data information for the Audience is important. More than 45,000,000 unique cookies are collected per day.Audience data from AD serving makes publisher’s inventory be premium and differentiates publisher in market.

1Day PC : 20,000,000 Unique cookiesMobile : 25,000,000 Unique cookies

Available information from the ADOP cookie ID

- Referral Site, Keyword- Audience tracking- Countries, Devices, Re-visit rate.. etc.

Data production cost : $3,000 / Month(2018.04)

PREMIUM INVENTORYKEY BENEFITS

HOW TO WORK WITH ADOP?When you insert ADOP AD script into the site, integration is completed.From the next day, you will see the data in the report and future advertising revenue optimization automatically occurs on AD Server.

EASY INTEGRATIONKEY BENEFITS

Check the report[Insert script]

[Install SDK]

ADOP <> PublisherINTEGRATION

ADOP offers an AD revenue optimization services to help Publisher focus on producing good content.

Thank you.