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—Ariel

SWATCH

swatch skin

ultraflat

3.9mmSwiss made

• Brand awareness：when you see this ad of Swach,what is in your mind, it should be it is very slight, the watchband is transparent, and it is very flat. This ad shows its all advantages, benenfits,and values to the consumer.it also shows the differences of new product with others through the ad.

Positioning: from the ad,people know the watch is suit for both men&women ,its special type also increase the level of Swiss in consumer’s heart