advertisement analysis recognizing claims, reasons, persuasive appeals, and counterarguments english...
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AnalysisRecognizing Claims, Reasons, Persuasive Appeals, and Counterarguments
English 9 Honors
October 25-29, 2010
Writing Applications 2.4 Write persuasive compositions:
Structure ideas and arguments in a sustained and logical fashion.
Use specific rhetorical devices to support assertions.
Clarify and defend positions with precise and relevant evidence.
Address readers’ concerns, counterclaims, biases, and expectations.
ESLR’s: Reflective Communicators who read, write, listen, and speak well. Resourceful Learners who think critically.
Directions For each of the following advertisements,
look for:
The persuasive claim: What is the advertiser trying to convince you is true?
The reasons: Why does the advertiser suggest you should believe their argument?
The persuasive appeals: Does the advertiser primarily use logical (logos), emotional (pathos), or ethical (ethos) appeals?
A possible counterargument: What could someone argue that disproves the advertiser’s claim?
Record your answers in your chart.
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The asterisk (*) reads: “whitens by removing surface
stains.”
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