ADVERTISEMENT

DO YOU REALLY NEED WHAT YOU BUY?

What was the topic of each paragraph?

The reason why advertising is important

The use of psychology by advertisers

Places where we find advertising

The influence of advertising on most people

Advertising that gives no information about a product

Ads Through

Time

Products and their acceptance

Psychology

and

marketing

ADS

show

social

values

In 2007, the world's fourth-largest metropolis and Brazil's most important city, São Paulo, became the first city outside of the communist world to put into effect a radical, near-complete ban on outdoor advertising. São Paulo's "Lei Cidade Limpa" or Clean City Law was an unexpected success.

The Osborne bull is a 14-metre-high black silhouetted image of a bull in semi-profile, and is regarded as the unofficial national

symbol of  Spain.

Create your own advertisement

O1) TargetO2) ProductO3) BrandO4) LogoO5) SloganO6) Supporting

information

LOGOS

BRANDS & LOGOS

Psicology of advertisement

O Go to your room, kitchen, pantry, bathroom.

O Are all the articles there really necesary?O Did you buy them convinced? O Do you use all of them?

O Homework: finish your ad and bring a list of things you have at home and you don’t use.

O It’ll be surprising to you!