Slogans:

•Wii Play Together

•Jump to it

•U and I = Wii

•Wii will rock you

•Come play with Mii

and my Wii

•The games that

move you

My advert will be based

around a family getting

together and having a

great time playing on

their Nintendo Wii.

They will all be sitting

down playing a game of

New Super Mario Bros.

Wii.

My advert will include a family a family of three or

four. The Perfect Mum will be featured in the advert,

as well as her husband and children. I will have

challenge the stereotype of the Perfect Mum as the

majority of the time she is only seen cleaning or

taking care of her children. In my advert, she is

having fun with the family whilst enjoying herself

too.

My advert is going to be set in

a family home, in the living

room. I have chosen this

setting as since the Wii is

advertised as a family console,

it should be set in a location

where families often get

together at the end of the day

and bond together.

The message I am trying to

get across is that people

should buy the Wii as it is a

great console to play with

friends and family. They

should play it as it is a great

way to entertain themselves

on any day.

I will place my advert on

billboards. Since the target

audience is families in general, a

variety of ages and genders should

see it. For that reason, I don’t

think it should be in magazines,

but instead in large advertisements

for everybody to see.