advergames features & benefits presentation
DESCRIPTION
A quick overview of the six different types of advergames that our team can tailor make for any company that wants to embrace social marketing!TRANSCRIPT
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Advergames53% OF FACEBOOK USERS PLAY GAMES
19% ARE ADDICTED
69% OF THE PLAYERS ARE FEMALE
700 MINUTES A MONTH ARE SPENT ONFACEBOOK
AdvergamesToday, more then ever, traditional media needs to embrace the fast emerging digitallandscape.
Audiences have flocked to their laptops and mobiles to keep abreast of the world aroundthem. Radio, TV, newspapers not to mention magazines are no longer the sole source ofinformation let alone entertainment.
Time spent watching TV or listening to the radio is shadowed by time spent onFacebook, Twitter, Google & Instagram.....
Most advertisers have embraced this trend also, reducing the spend that would normallygo to newspapers, radio, magazines and TV. Games are a wise solution to winningaudiences and a natural extension to any media promotion.
In this fast paced world, it seems people are not to busy to play and compete againsttheir friends!
Advergames Facebook Integration
Feature in the app tab of any Facebook page.
Data Capture Player email, name,gender, # of gamesplayed & much more.
Support 24/7
Branding IntegrationAmple spacethroughout the game tofeature 1 - 16 differentbrands.
Fan Gating Easily boost your LIKES on Facebook
Tailor Made Adaptable to avariety of sports, music,entertainment, seasonal,event themes
Play on Mobile Android,IOS & Window phones
Memory1
Game Options
Puzzle2
Classify3
Reaction
5
Recognition
4
Crush6
Statistics#1 Number ofPlayers
#2 Number of Games played
#3 Gender /Language
#4 Total game timeper player, best score& average score
#5 Name & email of each player
#6 Leading players
Game Assets
Full CustomizationMobile
FUN
EngagingAddictive
Game AssetsGame assets are the areasmaking up a game.
Each of our 6 differentgames can be customizedto compliment an event,promotion or theme.
Depending on the type ofgame, the game assets willvary.
The more assets a gamehas the more one canintegrate various brandsinto the game; morebrands, more revenue.
Viral Features
SHAREGAME
SHARESCORE
Each player has >100friends. To continue theymust share the gamewith them!
In order to play,everyone has to LIKEthe Facebook game!
Each time they have toshare their score withtheir friends more peoplewill play!
BenefitsAll our games are integrated into the #1 site in the world; FaceBook. In order for people to enjoythese games one needs to LIKE the particular FaceBook page helping to boost the # of LIKES forthat particular page.
The major benefit to people playing these games apart from having fun is the chance to win prizesin the form of cash, goods or services. The benefit to the game host is to stand out amongst thecompetition and generate engagement with players and their friends not to mention the revenuefrom participating brands.
The revenue potential from such games can vary from depending on the following: exposure of thegame on other media, prize to be won and the theme of each game. All these are contributingfactors that will determine the success of the promotion.
As an experienced media practitioner with over 20 years experience in the field, Advergames arean application one should not ignore. Apart from being able to develop a new revenue stream,games contribute to the growth of your FaceBook page which in itself is a medium.
The Formula
THEMEEVENT23 17
brands
The
MEDIAREACH
MIXAUDIENCE
Increase followers Increase Page ReachOutperform thecompetition
Increase Revenue
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