SEO and It’s Advantages

What is SEARCH ENGINE ?

• SE is a tool that enables users to locate information on the World Wide Web.

Search engines use keywords entered by users to find Web sites which

contain the information sought.

Major factor of SE : Crawling & Indexing

How Spider Works ? It’s Crawling & Indexing • Search engines have two major functions - crawling & building an

index, and providing answers by calculating relevancy & serving

results.

• Google navigates the web by CRAWLING.

• That means we follow links from page to page.

• A spider or crawler which is a component of a SE gathers listings by

automatically "crawling" the web

• The spider follows links to web pages, makes copies of the pages and

stores them in the SE’s index

• Based on this data, the SE then indexes the pages and ranks the

websites

Google’s Major Search Algorithms Updates

1. Panda (February 2011)

• Finding more high-quality sites & Unique Content

2. Penguin (April 2012)

• Web Spam Algorithm Update, Check Links Quality

3. Hummingbird (major) ( August 20)

• Precise and Fast

• Focus on the meaning behind the words

• Paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning

• Semantic search and the Knowledge Graph

SEO is the practice of improving and promoting a web

site in order to increase the number of visitors the site

receives from search engines. It means put some extra

oxygen to the web page.

Search Engine Optimization isn't just about "engines".

It's about making your site better for people too.

What is SEO?

Why SEO ?

Internet Marketing Tree (SEO | SEM | SMO | SMM)

Key Internet marketing Strategy

• Search Engine Optimization (SEO)

- no cost per click (Organic search result)

• Search Engine Marketing (SEM)

- Cost Per Click (CPC)

• SEM is the act of marketing a website via search engines by

purchasing paid listings

• SMO (Social Media Optimization)

• Promoting your Services or Products on Social Media Sites

for being more popular about yourself marked as SMO.

• SMM (Social Media Marketing - paid advertisements)

• Social media marketing refers to the process of gaining

website traffic or attention through social media sites.

• e.g. Facebook, My Space, YouTube and more.

Paid placements

Organic Search

Paid Links and Organic Search Result

IMPORTANCE OF SEO

• 90% online user uses search engine to find products and

information.

• Your website will constantly feature on page one of the

search results for terms that best describe your business.

• Natural search receives 70% more traffic than paid

search.

• 1st page of SE result get at least 80% clicks.

• If your website is not found within top 30 result (page 1, 2

and 3) no one will find it.

On Page SEO Elements

Off Page SEO Elements

Off Page SEO Elements

Review

FAQs

Questions?

THANK YOU !