advantages of doing business in japan · pdf filethe challenges and business opportunities for...

The challenges and business opportunities for EU SMEs in Japan

27/11/2012

Hiroshi TSUKAMOTO 1

Advantages of Doing Business in Japan

27th November 2012

Hiroshi TsukamotoHiroshi TsukamotoGeneral ManagerEU-Japan Centre for Industrial Cooperation

Strategies for promoting the internationalization of small & medium enterprises(SMEs) in the EU and Japan

(21st November at the Delegation of EU to Japan )

2


27/11/2012

Hiroshi TSUKAMOTO 2

Activities of Supporting Japanese SMEs in Overseas Business

Five key issues

1. Information collection and provision

Initiative Details

Provide necessary information carefully for SMEs, and provide consistent support by sharing support records across SMEs support organizations.700 seminars, covering various topics, were held in FY2011. 2,500 seminars in

2. Marketing

3. Development and securing of human resources

4 Financing

, g p , ,total will be held by the end of FY 2013.

Support product development and participation in overseas trade fairs, and assist marketing through the Internet.Increase the number of support coordinators in overseas, and invite greater

numbers of foreign buyers.

Support developing and securing human resources competent for overseas business expansion.Enhance the training of overseas operations managers and international

traders.

E h fi i l lti t t d f ilit t t fi i4. Financing

5. Improvement of the trade and investment environment

Enhance financial consulting structure and facilitate access to financing.Establish both domestic and international Shoko Chukin Bank support desks,

and Japan Desks in foreign banks, etc.

Provide information on the establishment of overseas business bases, and supports relating to tax, labor and IP matters.Conduct a survey to compare the investment costs in about 100 cities and

secure experts on labor and legal issues, etc.

Source of METI3

Foreign companies planning to starta business in Japan, JETRO is ready to help you.

4


27/11/2012

Hiroshi TSUKAMOTO 3

Invest Japan Business Support Center(IBSC)Locations: Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Kobe

5

2003~2006 JuneIBSC Support 10,766 companiesSuccess 1,028 companies(Europe 325 companies)

Why Japan?

World’s third-largest market

Sophisticated consumers with high purchasing power

World’s center for technological innovation and product development

6


27/11/2012

Hiroshi TSUKAMOTO 4

GDP Comparison of Japan with Other Major Economic Regions and Some Countries

7

Positive Image of European Companies in Japan

European products receive top rating in the image as “Smart/Fashionable” and “Unique & Clear characteristics by Japanese consumers.

Survey of the Image of Products in Japan:[HAKUHODO(2008)]

86.3

4.6 0 9 4

68.6

38.4

68.6

52.3

4 31.1

46.1

41.7 51

.5

40.2

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

Japaneseproducts

Europeanproducts

Americanproducts

Koreanproducts

Chineseproducts

:[HAKUHODO(2008)]

24 21.0

19.9

19.4

19.4

12.7

3

9.9

13.0

0.9

0.9

7.2

3.7

16.6

7.2

0.1

0.3

3.9

2.2

11.4

4.2

0.0

10.0

Excellent quality

Smart/fashionab

leim

age

Unique & clear

characteristics

Interesting

/enjoyable

Growing

image

Value for money

8


27/11/2012

Hiroshi TSUKAMOTO 5

High Performance of European Companies in Japan

8 000

9,000

Direct Investment Income in Japan ( by region) :Balance of Payment[BOJ]

(100 mil JPY)250,000(100 mil JPY) Sales in Japan ( by main foreign investers)

: Survey of Trands in Business Activities of Foreign affiliates[METI]

2,000

3,000

4,000

5,000

6,000

7,000

8,000

EU,63%

USA,33%

50,000

100,000

150,000

200,000 Europe,

55.3%

USA,

24.3%

Others,

0

1,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Others,4%

0

50,000

00FY 01FY 02FY 03FY 04FY 05FY 06FY 07FY 08FY

20.4%

9

Popular European Products and Services in the Japanese Market

10


27/11/2012

Hiroshi TSUKAMOTO 6

J.DANDOY (Brussels) opened the first overseas shop in Tokyo.(22, Aug 2012)

11

Technological Innovation

12


27/11/2012

Hiroshi TSUKAMOTO 7

Attractive Sectors

- Future Energy Systems- Healthcare- Automotive Parts- Retail

ICT- ICT- Biotechnology

13

Future Energy SystemsMarket Overview

14


27/11/2012

Hiroshi TSUKAMOTO 8

15

Key Sectors

16


27/11/2012

Hiroshi TSUKAMOTO 9

17

Large-scale facilities of a total of 80 MW in

power, started

Examples of European companies that participatedin environmental PJTs*in Japan

Vestas Japan A Japanese corporation under a Danish company (wind power)

Main example: Delivery of power generation facilities to wind farms in Fukushima Prefecture ‐ Time of operation: December 2010‐ Delivery: 23 facilities (46 MW) Other examples‐ Also delivered 17 facilities to Irozaki Wind Farm in Shizuoka P f

power, started operating successively

in 2010

22 facilities started operating

successively from Aomori to Okinawa

Prefecture

EnerconA Japanese corporation under a German company (wind power)

Main example: Delivery of power generation facilities to wind farms in Aomori Prefecture‐ Time of operation: January 2010‐ Delivery: 8 facilities (15 MW)Other examples ‐ Also delivered 7 facilities to Yuza wind power plant in Yamagata Prefecture (2011)

Aomori to Okinawa

Participated in a smart city project by Kashiwa City, Chiba

Prefecture

SAP JapanA Japanese corporation under a German company (software development)

Main example: Participation in a smart city PJT by Kashiwa City, Chiba Prefecture‐ Project launch: September 2009‐ Project contents: Participated in a smart city management PJT and suggested the introduction of “AEMS (Area Energy Management System)” (a system to provide the transparency of energy consumption in the area), and so on ‐ Contributed to energy saving PJTs with advanced European systems

* PJTs: Projects 18


27/11/2012

Hiroshi TSUKAMOTO 10

19

HealthcareMarket Overview

20


27/11/2012


Key Sectors

21

Automotive PartsOverview

22


27/11/2012


ReferenceForeign Automotive Firm Activity Overview

23

24


27/11/2012


25

26


27/11/2012


RetailMarket Overview

27

28


27/11/2012


29

ICTMarket Overview

30


27/11/2012


31

BiotechnologyMarket Overview

32


27/11/2012


33

Bio-business in the Spotlight

34

advantages of doing business in japan · pdf filethe challenges and business opportunities for...

Documents