advancing into a new era of defence - dsaexhibition.com · conference sdn bhd (423338-h) supported...

20 - 23 APRIL 2020MITEC, KUALA LUMPUR

THE 2ND INTERNATIONAL EXHIBITION ON NATIONAL SECURITY FOR ASIA

Incorporating:

Hosted, Supported &Co-organised By:

MINISTRY OF DEFENCEMALAYSIA

www.dsaexhibition.comA Member Of:

MALAYSIA EXTERNALTRADE DEVELOPMENT

CORPORATION

Endorsed By:

DSA EXHIBITION ANDCONFERENCE SDN BHD

(423338-H)

Organised By:Strategic Partner:Supported By:

MALAYSIAN ARMED FORCES Defence Services Asia l @DSAMalaysia l Defence Services Asia l dsamalaysia

advancing into

a new eraof defence

DSA 2O2O - Advancing into

A New erAOF DeFeNce

45,000 sqmExpected Size of Exhibition

DSA 2O2O FActSheet FOrecASt

33International Pavilions

350VIP Delegations

50,000Visitor Attendance

1,600Participating Companies

The biggest and most efficiently organised Defence and

Homeland Security show in Asia is back to mark its

17th edition. Defence Services Asia Exhibition and

Conference (DSA 2020) held alongside NATSEC

(National Security – covering Law Enforcement,

Public Security, Border Control) will take place from

20 - 23 April 2020 at Malaysia International Trade and

Exhibition Centre (MITEC) in Kuala Lumpur. With 30

years experience in defence and homeland security

showcase, this event will bring some of the world’s

most advanced technologies, systems, hardware

and electronic warfare that the market has to offer.

SpectAculAr VVIp AttenDAnce At DSA

Recognised for its

VVIP Delegations

program,

DSA 2020 will

look to bring

more VVIP from

all region to

meet with the

exhibitors

Spectacular VVIP Attendance at DSA & NATSEC 2018

• Minister of Defence

• Deputy Minister of Defence

• Secretary General

• Chief of Defence Force

• Chief of Army

• Chief of Navy

• Chief of Air Force

• Chief of Staff

• Joint Force Commander

• Director General of Health Services

• Chairman of DSA (Chief of Defence

Force / Secretary General)

“ I think it’s a great forum, gaining

importance as a security platform for

the region over time. They’re always

good for confidence building and

collaboration, so congratulations

to the Organisers.”Dr. Ng Eng Hen

Minister for Defence

Singapore

“ There’s no doubt that the DSA is one of the most significant

trade show of its kind in the world, among the most significant in

Europe, Australia and the Middle East. It’s a critical opportunity

in fact for people like myself as a Minister from Australia to come

together with other Ministers in the region around the world for

industry to be able to catch up and see what technological

advancements that have occurred would have strengthen the

militaries of friends and allies and for that reason, these

expos are very important.”

The Honourable Christopher Pyne, MP

Minister for Defence Industry

Australia

• Minister of Home Affairs

• Inspector General of Police

• Director General of Customs

• Director General Prisons

• Director General of Fire & Rescue

• Director General of Immigrations

• Director General of MMEA

• Director General Defence Intelligence

• Director General of National Security Council

PRoDuCTS DEMo Throughout the 4-day show, attendees will experience exciting demos by numerous exhibitors showcasing their technological advanced products.

CoNTRACTS & Mou SIgNINg The much anticipated feature is the contract and MOU signing. DSA 2018 saw a total of MYR18 billion worth o]f contracts signed by both Ministry of Defence and Ministry of Home Affairs.

ShOw hIghlIghtS

CHIEf of ARMy RouNDTAblE TAlkS (CHART) Organised by the Malaysian Army, ChART will be hosted by Malaysian Army Chief and attended by invited Army Chiefs around the world to have a dialogue and discuss on pertinent issues.

CybER SECuRITy & DEfENCE SEMINAR There will be a series of seminar which will discuss on these evolving security threats being faced by government, industry and even personal attack across the globe.

INTERNATIoNAl SouRCINg PRogRAMME (INSP) Coordinated by MATRADE, the International Sourcing Programme (INSP) will see foreign buyers come to DSA and meet with prospect client.

INNoTAlkS Pocket talks presented by exhibitors on current issues or products for free to the attendees.

NETwoRk CENTRIC oPERATIoN DEMo (NCo) Through a mobile command and control centre, delegates was able to catch a glimpse of the Malaysian Army NCO demonstration and a real time two ways communication which was supported by the NCO and X-Band. Command to carry out the demonstration was given out as far as 190km away from the operation site.

DRoNE foRuM DSA 2018 witnessed over 100 participants from the UAV industry made up of regulators, organisations, global experts, entrepreneurs and advisory bodies.

INTERNATIoNAl CoNfERENCE oN SECuRITy AND STRATEgIC CooPERATIoN (ICSSC) Focusing on the international border and internal security, this conference will feature top rank foreign panellists from Immigration & Border security organisations.

CybER SECuRITy CoNfERENCE Experts from the industry will converge and deliberate on this pressing issues to find a solution.

CHEMICAl, bIologICAl, RADIologICAl NuClEAR ExPloSIVES (CbRNE) This conference will gather the Military Surgeon Generals from around the world to deliver insights covering in details on all things chemical, biological, radiological and explosives. The forum will provide solutions to strengthen relevant forces for modern warfare.

An exceptIOnAl lIne-up OF pOwerFul cOnFerenceS & FOrumS

PuTRAjAyA foRuM Brainchild of the Malaysian Institute of Defence and Security (MiDAS), this forum is an international conference on defence and security that draws participation from policy makers, defence and security agencies, think tanks as well as academician.

why DSA?

• MEET SoME 350 VVIPS flowN IN fRoM All ARouND THE woRlD

• one of the top 5 Defence and Security Shows in the world.

• The biggest Defence and Security Show is Asia.

• over 1,600 Participating Companies from 45 Nations.

• A Place of Convergence for all the top Defence and Security Companies in the world.

• Display of the latest and Most Sophisticated products from round the world.

Ministers & Deputy Ministers of Defence and representatives 25

2 Ministers of Home Affairs and representatives

1419

2519

178

Secretary Generals of Ministry of Defence and representatives Chiefs of Defence Force/Chiefs of

Staff/ Joint Force Commanders and representativesChiefs of Army

and representatives Chiefs of Navy and representatives

Chiefs of Air Force and representatives Director Generals of Health

Services and representatives

MET THEIRobjECTIVES

94%wERE SATISfIED foR

PARTICIPATINg AT DSA

95%SAID DSA IS A wEll oRgANISED SHow

83%

• ExHIbIToRS TESTIMoNy

Inspector Generals of Police and representatives 9

5Director Generals of Maritime Enforcement Agencies and representatives

210

74

34

Director Generals of Customs and representatives Director Generals of Defence

Intelligence and representativesDirector Generals of Immigrations

and representatives Director Generals of Prisons and representatives

Director Generals of Fire & Rescue and representatives Guests of Chairman of DSA &

NATSEC Asia and representatives (Figures from DSA & NATSEC Asia 2018)

SoCIAl wEb CAMPAIgN DSA is active on social web marketing to create exposure and impressions to the right people through its interactive website and other social media platforms like Twitter, Instagram and Facebook to connect with the audience._______________________________________________________________________________________________________

SPECIAl gRouP VISITS A transport programme to facilitate group visits from top ranking officers and staff from military camps, police branches and other agencies from all over Malaysia is planned and arranged._______________________________________________________________________________________________________

INTERNATIoNAl PRESS & MEDIA Members of the international press and media will have free access through the pre-registration facilities on the DSA website to register and attend the show._______________________________________________________________________________________________________

buSINESS MATCHINg AND MEETINgS A complete online solution for exhibitors and trade visitors are made available to schedule meetings and have business discussions during the exhibition._______________________________________________________________________________________________________

ExHIbITIoN HIgHlIgHTS AND ACTIVITIES A programme line up of all the current and in demand conferences, talks, forums and also activities ranging from product launches, demos and many more will be a part of the 4 day event._______________________________________________________________________________________________________

ASEAN VISITS by MINDEf AND DSA DSA management together with VIP from the Ministry of Defence will pay a courtesy call to ASEAN countries and their Ministry of Defence and personally invite them to attend DSA Exhibition._______________________________________________________________________________________________________

EMAIl CAMPAIgN Periodical email blasts on the progress of the exhibition and major announcements of the DSA show are broadcasted through this channel to our highly targeted trade visitors and VIPs database totalling over 50,000._______________________________________________________________________________________________________

INTERNATIoNAl AND loCAl MEDIA ADVERTISINg Strategic placement of advertisements as well as articles and interviews in major Trade Journals & Online Publications of the Defence & Security Industry. _______________________________________________________________________________________________________

INTERNATIoNAl SAlES PRoMoTIoNS DSA Specialists are sent to visit top International defence & security shows around the world to meet clients and to keep up to date with the current industry trends._______________________________________________________________________________________________________

SHow NEwS AND HIgHlIgHTS NEwSlETTER DSA Marketing materials with the likes of Show Previews, Newsletters & others are updated from time to time and is broadcasted to VVIPS, Trade Visitors comprising armed forces, police forces, immigrations, customs as well as Exhibitors, to keep them informed._______________________________________________________________________________________________________

wOrlDwIDe mArketIng eFFOrtSWe pay thorough attention to bring in the relevant trade visitors through our well planned and formulated marketing effort.

trADe VISItOr prOFIle

Trade and Professional Visitors from

the following relevant fields will be invited

to visit DSA & NATSEC Asia:

• Analysts, Academics & Researchers

• Anti-Terrorist Forces and Experts

• Border Protection Specialists

• Civil Defence Personnel

• Coast Guards

• Custom Officials

• Disaster & Crisis Management

• Defence & Security Industries Professionals

• Embassies

• First Responders & Rescue Personnel

• Fire Department

• Immigration Officials

• IT & Cyber Security Professionals

• Local and Federal Government Security Procurement Officials

• Logistics & Supply Chains

• Manufacturers of Defence Sectors

• Ministry of Defence Personnel

• Ministry of Home Affairs Personnel

• Malaysian Prison Department Personnel

• Malaysian Maritime Enforcement Agency Personnel

• National Anti-Drugs Agency

• Special Forces (Land, Sea and Air)

• Police & Armed Forces

• Prison Officials

• Private Security Agencies

• Public Security & Safety Organisations

• Security Establishments & Institutes

• Security, Occupational Health and Safety Directors

• System Integrators & Installers

• Training & Simulation

exhIbItOrS & VISItOrS prOFIle

exhIbItOr prOFIle

DSA & NATSEC Asia 2020 aims to encompass

the following exhibits;

• Aerial Mobility

• Anti-Terrorism - Special Forces

• Border Control

• Biometrics

• Ballistic Protection

• C4istar – Communications – Surveillance

• Counter Terrorism

• Chemical, Biological, Radiation, Nuclear And Explosives (CBRNe)

• Civil Defence

• Communications Monitoring

• Data Protection - Information And Communication Systems

• Disaster & Emergency Response

• Economic And Industrial Intelligence

• Engineer Works

• Fire Service

• Forensic Science Services

• Ground Mobility

• Hazmat Equipment

• Health, Security, Safety And Environment

• Homeland Defence And Security

• Homeland Security

• Law Enforcement

• Land, Air And Seaport Security

• Maritime And Coastal Training

• Mobile Data Management

• Night Vision / Optics

• Peacekeeping

• Prison Security

• Research, Conception, Engineering

• Risk Analysis And Management

• Robotic

• Security Of Public Places

• Sea-Based Platform

• Small Calibre / Non-Lethal Weapons

• Special Purpose Vehicles

• System Integrators

• Supporting And Protecting Individuals

• Surveillance

• SWAT

• Systems Integration

• Training – Simulation

• UAVS, USVS And UUVS

• Weapons And Ammunition

Companies: 830Countries: 42Size: 38,000sq.m


Expected

Companies: 1,600Countries: 60Size: 45,000sq.m

SINCE 1988

SINCE 1988

Companies: 1,200Countries: 60Size: 41,500sq.m






Companies: 1,500Countries: 60

Size: 42,000sq.m

Companies: 1,057Countries: 60

Size: 41,000sq.m

Companies: 590Countries: 45

Size: 33,800sq.m


Size: 21,000sq.m


Size: 11,600sq.m


Size: 7,200sq.m

16


Size: 40,000sq.m


Size: 15,200sq.m

DSA trAck recOrD

ORGANISER • DSA EXHIBITION AND CONFERENCE SDN BHD (423338-H) Suite 5-01, Level 5, Sunway VISIO TowerLingkaran SV, Sunway Velocity55100 Kuala LumpurMalaysiaTel : +603 2176 8788 Fax : +603 2164 8786 E-mail : [email protected]

SpAce OnlyUSD700 PER Sqm Rent a space to build your own stand, carpet not included. Minimum area from 12sqm per booth.

SpAce & wAlk-On pAckAgeUSD770 PER Sqm Comprises space, modular stand structure consisting of rear and side walls, carpeting, fascia with Exhibitor’s name and stand number, fluorescent tube(s) lighting, 13Amp socket(s), reception desk(s), display board or wall shelving. Minimum area from 12sqm per booth.*A Walk-On Stand is not necessarily a corner stand

mALAYSIA & ASIA SALES Contact : Ezwan EffendyEmail : [email protected] Contact : Hazdi HasrulEmail : [email protected] Tel : +603 9771 2688Fax : +603 9771 2799

WORLDWIDE SALES Contact : Shaun White Tel : +44 207 560 4040 Mobile : +44 7976 887 088E-mail : [email protected]

cOntAct uS

cOSt OF pArtIcIpAtIOn

advancing into a new era of defence - dsaexhibition.com · conference sdn bhd (423338-h) supported...

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