Advancing DPR Acceptance: The Challenge at Our Doorstep

Urban Water Institute Spring Water ConferenceFebruary 20, 2014

Mark Millan

Acceptance

With Trust & Confidence

Source: Shane Snyder

Source: Marsi Steirer

“… Water Board staff supports your proposed DEIR alternative that includes a pilot plant to study the feasibility of recycling treated wastewater for direct potable reuse.”

Central Coast Regional Water Quality Control Board

Draft EIR Comment Santa Cruz, CA

August 2013

Marcia Lacey, Editor Journal AWWASeptember 2013

“As Goes California, So Goes the Nation”

Scottsdale

SouthernCalifornia

Houston

Atlanta

Fairfax County

El Paso

Big Spring

Las Vegas Aurora

Potable Reuse Benchmarks in the U.S.

ArizonaCloudcroft

Florida

California

Planning/ExploratoryImplementation

Operation

Reno

Source: Daniel Gerrity

Model Public Communication Plan for Advancing DPR Acceptance

WateReuse Research Foundation 13-02

Three Phases for Gaining Public Acceptance:

I - Develop Strategic Communication Plans

II - Develop Messaging Material and Methods

II - Implement, Evaluate and Refine Plan

Phase 1 – Develop Strategic Communication Plan

Budget: $560,000 (Cash & In-kind)

In-kind support from: • 3 Non-profits • 5 Universities• 9 Engineering Firms • 14 Utilities

Multi Disciplined Team• Dr. Shane Snyder – Leading Scientist • Bob Hultquist – Retired CDPH• Richard Harris - Nossman LLC• Jeff Mosher – NWRI• Sara Katz & Patricia Tennyson -

Public Relations• Dave Metz – FM3

Our Reach

Dec Jan Feb Mar Apr May Jun Jul Aug

Literature Review

Agency IDIs

Legislator IDIs

Health Official IDIs

Public Surveys

Focus Groups

Statewide Comm. Plan

Local Comm. Plan

Guidance for Leaders

Special Interest Groups

Acceptance

With Trust & Confidence

Advancing DPR Acceptance: The Challenge at Our Doorstep

Urban Water Institute Spring Water ConferenceFebruary 20, 2014

Mark Millan