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Quadruple Play – are we there yet?

Saisree SubramanianWipro Technologies

Copyright © Wipro Technologies 2007. All rights reserved.

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Telecom industry events in the past 2 years

AT&T: Amalgamation of SBC, BellSouth & Cingular investing in IP core & television over IP and declares wireless as its future

Softbank: Offers voice, video & data under the brand YahooBBtook over Vodafone mobile assets in Japan

NTL: Cable Operator took over Virgin mobile and rebrandedservices as Virgin to be the first to offer quadruple play in UK

Sprint Nextel in alliance with Comcast, Time Warner Cable, Cox Communications and Advance/Newhouse Communications -

plan to offer co-branded wireless devices that integrate cable TV programming

France Telecom: Consolidates services under the Orange brand – mobile, business/residential IP, TV

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Operator service evolution

Cable operator TV

HFC

CMTS

DataVOIP

Voice

Telco

PSTN

Voice

ISP IP

DataVOIP

Voice TVVideo

Mobile

PLMN

Voice IP

Data TVVideo

Integrated service

Integrated service

WLAN

WLAN

WLAN

Integrated service

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Trends

Ø Bandwidth: Fiber rollout, GbEØ Last mile: Multiple choices, technical advancesØ CPE: Integrated multifunctional devicesØ Transport: IP everywhereØ Security: Id mgmt & SSO, VPNs, DRMØ Services: VOIP, mobile VAS, video, SDPØ Service Infrastructure: IMS, TISPAN, NGNØ Management: NGOSSØ Internet services: Over the top video, P2P, download

services, E-commerceØ Threats: Viruses, DoS, Id theft, service theft,

eavesdropping

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Service types

Managed services for SOHO & business - network administration & monitoring

Data backup and restoration services

VPN services

Tiered data services

Home & business data service

Subscription based hosted single user and multi user games

Premium downloadable single user and multi user games

Gaming services

Music on demand

Radio broadcastStreaming audio services

Collaboration services - Video conferencing with white board, document sharing and private IM

IM services - Instant messaging services

Video conferencing - Interactive quality

UMA - Unlicensed mobile access over Wi-fi for in building wireless access

Telephony - VOIP and fax services with advanced services like caller id, voice mail, call forwarding etc

Voice & video communication services

Start Over TV - Timeshift of a broadcast IP video

PVR - Personal video recording with both local & network storage options. DRM and subscription packages shall apply

PPV - Pay-per-view for a one time viewing

SVoD - VoD with subscription package (choice from pre-defined number of titles within period of time)

VoD - Video on Demand with both local storage & network storage options

Stored IP video services(Note: All trick play controls available for stored IP video services)

Premium channels (HBO, ESPN etc)

Local broadcast channels (education, government, local activities etc)

National broadcast channels (BBC, CBS etc)Broadcast IP video services (Note: Mix of HD and SD, predominantly multicast)

Service definitionService Type

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Requirements for multiplay services

Ø Identity – identify end user on all applicable devices

Ø Integrated devices – multi-access, multi-functional end points

Ø Security infrastructure – uniform authentication, data protection & integrity

Ø Service infrastructure – uniform policy & charging framework, service delivery, support for incremental services, uniform management

Ø Service continuity – Session transfer across multiple devices

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IP networkIP networkService elements overlay over IP

core

Service elements overlay over IP

core

NGN concepts – the basis for multiplay

STB

Ethernet, DSL, WLAN, FTTH, WiMax, 3G … –any access technology

Ethernet, DSL, WLAN, FTTH, WiMax, 3G … –any access technology

End user –residence /enterprise /on the move

Access Network

Interconnects to other networks

Gateway to PSTN

Gateway to legacy data networks

Gateway to PLMN

Packet based core network

Gateway to internet

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IP NGN Architecture

ApplicationLayer

Service Management

Platform

Service ControlLayer

SessionControl Function

Media Resource Function

InterworkingControllers

User Profile

Database

TransportLayer

IP based transportIP based transport

Client 1 Client 2 Client 3

ApplicationServerApplication

Server

External Networks –PSTN…

3G DSLWLAN

IMS client

OSS/BSS

Media Server

IMS clientClient n

Service Delivery Platform

…

Policy Engine

Internet apps & web services

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NGN service features

Ø Packet based transferØ Separation of transport,

control and application plane

Ø Service building blocks– Conversational, real-

time/non-real time & streaming services

Ø Broadband capability with e2e QoS

Ø Interworking with legacy networks

Ø Generalized mobilityØ Common services

between fixed/mobile

§ Identity, authentication & authorization§ Session control for unicast, multicast and broadcast§ Security§ Billing & charging framework§ Network management§ Application support

Source: ETSI TISPAN: NGN Release 1 definition, v 1.1.1, released in March 2006

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Industry voices …

“Convergence really means the freedom for consumers to use any

service under any circumstances they choose to,” says Ben Verwaayen,

of BT

“It is a question of convenience, enriching

people's lives, because we can provide

communications, information and

entertainment the way they want it,” says Mark

Wegleitner, chief technologist at Verizon.

“We want to bring simplicity to our

customers, the first step towards digital paradise!”exclaims Didier Lombard, the chairman of France

Telecom.

Source: http://www.economist.com/specialreports/displayStory.cfm?story_id=7995312

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Quad play service positioning

Source http://www.idate.fr/pages/index.php?rubrique=etude&idr=16&idp=200&idl=7

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Service delivery & operations

Multiplay service delivery aspects

Network facing

Business facing

User self

service

Integrated services

Service on demand

AAA & admission

control

Bandwidth allocation

Policy control & enforcement

Flow through OSS integration

Service control

Service fulfillment

Service assurance

Service billing

User facing

Integrated billing

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Issues with multiplay offerings

Ø CPE upgradeØ Network integration & OSS integrationØ Service edge upgradeØ Service definition and bundlingØ Service discountingØ Differentiated servicesØ Incremental service offeringsØ Content & application procurementØ Content & application protectionØ Service continuityØ Non-disruption of existing servicesØ Regulatory aspects

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Industry analysts say …

IMS is real and will spawn a $14.1 billion market for NEPS by 2010 - IDC

FMC revenues will touch $80 billion in 2009 or 6% of the telecom spend worldwide – Pyramid Research

Like power hitters sitting on juicy fastballs, carriers have thechance to hit one out of the park and capture the lead in the

wireless/wireline services game – Telecommunications Online

MVNOs will generate $11 billion in service revenue by 2010 and these would be special services fine tuned towards specific

demographics – Yankee Group

Dual mode telephony with a single handset spanning Wi-Fi and public cellular networks has potential for real benefits –

Business Communication Review

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On the other hand …

“It's very early days,” says Mr Sarin of Vodafone. “We are

dubious that customers really want all the things that people are

imagining that they want.” In particular, it is wrong to assume that everyone wants quadruple

play, he thinks: “We're not saying that there are no customers who demand this—we're saying it's a

very small fraction of customers.”

“What problem is convergence solving?” asks Andrew Odlyzko, an expert in the economic history of telecoms at the University of Minnesota. “It is solving

complexity issues for service providers, but it is not actually solving much

for consumers.”

Guy Zibi, an analyst at Pyramid Research, a telecoms consultancy,

is equally sceptical: “It's the technology department driving the marketing department.” As with

3G, he says, operators are rushing to provide new services

even though consumer demand is unclear and the technology is still

immature.Source: http://www.economist.com/specialreports/displayStory.cfm?story_id=7995312

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Where are we on quad play?

Verizon announced 5% uptake on a bundled quad play service in early 2007

Sprint Pivot quad play with cable partners announced in early 2007

NTL’s Virgin quad play package for UK was announced in late 2006 with a bundled rate of £40 per month

PCCW in alliance with Qualcomm to add mobile TV offerings – mid 2007

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THANK YOU!

Contact me at sai.sree@wipro.com