advanced mobility - new buisness model in mobility

7/31/2019 Advanced Mobility - New Buisness Model in Mobility

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2011 IBM Corporation

Table of Contents

1 What is Advanced Mobility

2 Frameworks and Technologies

3 Solutions, Assets and Case Studies


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People Introduction

Name

Educational background degrees, focus areas

Organization and what your business unit does

Your general role/duties

Project you are currently working on

Your expectations for the course


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Table of Contents

1 What is Advanced Mobility

2 Frameworks and Technologies

3 Solutions, Assets and Case Studies


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What is Advanced Mobility

1 Motivation

2

3 Technical Blueprint

Solution Description


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1 Motivation

2




7/19 2011 IBM Corporation

The DNA of the Vehicles are changing

Vehicles today are Mechanical or Hydraulical

Less Electrically and Electronically controlled

Runs on petroleum or gas

Stand alone

DNA of Vehicles are changing to

Electric based

Electrically driven

More Electrically and Electronically controlled

More software based

Connected



Automotive is extending its business model to advanced mobilityservices

Car sharing

Car on demand

eMobility

Fleet management

Intermodal travel

Remote Diagnostics

Automotive

Traffic Management

Traffic Predictions

Public

Vehicle to Grid

Energy

Increasing traffic

congestions

Green imageimprovement

Government Economic development programsstarted

Carbon emissions reduction targetsset

Traffic access restrictions

Behavior

Mega-Trends

Climate change

Mega Cities

Alternative fuelling

Trends

Environmental awareness

Convenience, Comfort

and Security

Interaction of People,

systems and objects in

entirely new ways

Consumer Shifting to smaller urban vehicles

Interested in EVs

Requiring integrated new car

technology like PDA and Navigation

Requesting new mobility services / car

sharing

In-vehicle electronics

Vehicle connectivity

New energy vehicles

OEM Profound research in Battery, V2X

Extend existing business models (car

sales, After Sales, Captive Finance)

towards services around vehicles

New Business Models



technology

new batterytechnology

vehicle

connectivity

new power traintechnology

in-vehicleelectronics

businessopportunities

new mobility

services

vehicle sales

technology

smart traffic

new business

models

smart grid

governmentalregulations

new consumerbehaviour

carbon emission reductionenergy resource shortage

technology leadership

environmental awareness

new ownership models

urbanisation

The ecosystem of e-mobility is driven by newer technologies in vehiclesand there by opening new business opportunities



Vehicle technologies, charging infrastructure, Energy sourcing,Services and Communication Technology are key enablers for e-mobility mass market adoption

Vehicles Charging

Battery Technology

Battery Management

Vehicle Control Unit

Telematics

Embedded Electronics

Private/Puclic Charging

Rapid Charging

Battery Swapping

Data Interface

ChargingInfrastructure

EVTechnology

Energy Sourcing

Renewable Energies

Smart Metering

Smart GridTechnology

Services

Driver Assistance

Infotainment

Vehicle Diagnostics

Fleet Operations

Measurements

Services

Integration

Information & Communication TechnologyCharging

Billing

Roaming

Provisioning

Transactions

Privacy & Security

Analytics

Performance



IBMs plays a major role in building Advanced Mobility solutions byintegrating the various business participants through its assets,solutions and software products

Smarter

+ Instrumented

+ Interconnected

+ Intelligent

Automotive

Relevance to Automotive, Integrated to

other industries

Solutions

Based on existing assets

new advanced mobility

Covers trends towards new ownershipmodels and EVs

services

New Mobility Services (Car Sharing,

Mobility as a Service), Advanced Telematic

and Diagnostic Services, EV Services

Car sharing

Car on demand

eMobility

Fleet management

Intermodal travel

Remote Diagnostics

Automotive

Traffic Management

Traffic Predictions

Public

Vehicle to Grid

Energy

New Business Models


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1 Motivation

2




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IBMs Smarter Planet delivers a vision on how to build solutions foradvanced mobility services

Instrumented

All components of the eco

system (batteries, vehicles,

charging spots, smart meters)

will deliver data about their

conditions

Interconnected

All components and data could

be connected through ICT

systems from batteries over

vehicles and charging spots to

smart grids.

Intelligent

On basis of the interconnected

components and data intelligent

applications make the whole

range of potential value

accessible

IBMAdvanced

Mobility Services

Car sharing eMobilityCar on demand Fleet Management Intermodal travel


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IBMs Advanced Mobility offering enables building businessscenarios by integrating vehicle, service centers and back endsystems

Smart Devices Vehicle Infrastructure

Connectivity

Driver Owner Private

Public

Transportation

Operator

Mobility Operator

Offside the Road Parking

Traffic Gates

Mobility Provider

Car, train, bus for

intermodal travel

EV Charging

Utilities, Retailer

or Cities

Back endsystems

Stakeholder OEM

Dealer

Mobility provider

Public transport

Content provider

Utilities

Car sharing

eMobility

Car on demand

Fleet management

Intermodal travel

IBM^ Transaction hub

Advanced MobilityData and Services Centre

New MobilityServices

EV Services

DiagnosticServices for

Mobility

AdvancedTelematicServices


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IBMs Advanced Mobility Service Platform to support our clients inbusiness model extension and related services

IBM^ Transaction hub

Advanced Mobility Data and Services Centre

New Mobility Services

EV ServicesDiagnostic Services for Mobility

Advanced Telematic Services

Vehicle Information Systems

Vehicle Location Services

Intelligent Driving

Emergency & Safety

Traffic & Navigation

Mobile Commerce

Information Services and Infotainment

Remote Diagnostic

Battery Monitoring

Vehicle Health Monitoring

Predictive Maintenance

Early Warnings

Electric Vehicle Adoption

Identification, Authentification

Charging & Billing

Charging Infrastructure Management

Battery Management

Operational Services

Bookings & Reservations

Dispatching

Asset Management

Clearing House

Membership programs / subscriptions


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1 Motivation

2




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Business Architecture of Advanced Mobility

IBM Advanced Mobility Service Hub

CoreServices

Infrastructure

System

Integration

DataCollection

DataAnalytics

ServiceMgmt

DeviceMgmt

EVPlug-In

New Business Models

BackendSystems

UserDevices

EV ChargingStations

Road SideDevices

Vehicle Connectivity

Car sharing eMobility

Car on demand

Fleet management

Intermodal travel

Pay-as-you-driveMobility-as-a-service

ValueAddedServices

Car onDemand Fleet Mgmt PAYDInsuranceRemoteDiagnostics

Car SharingPosition

MonitoringGreen

RoutingIntermodal

travel

ECU SWDistribution

E-Mobility

Blue Storefor Apps

Vehicle toGrid

Road UserCharging

TrafficPrediction

Connected Vehicle Marketplace


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Enterprise Reference Architecture of Advanced Mobility Solutions

Brokerage Domain

Data Mgmt Domain

Application Domain

NetworkDomain

Non VehicleDevice Domain

In VehicleDevice Domain

InfrastructureDomain

Charging Station

Dynamic Infrastructure / IBM Cloud or on Customers Premises

Road Side

Devices

B2B Domain

ServiceProvider

DataProvider

Service Mgmt Domain

Mobile Phone

PC

Vehicle Data Collection

Vehicle Device Management

Vehicle Head Unit

(CAN)

After Market

Device (OBD)

Application Services

Access Control & Privacy Management

3rd Party Data Integration

Analytics & Optimisation

Reporting &Visualization

PredictiveAnalytics

Core Rules &Events Core Optimisation

Data warehouseETL

Contract Management

Service Registration

Service Billing

DeviceRegistration

Device Control

DeviceMonitoring

Real timecollection

Event basedcollection

Core Services

Cleansing &Filtering &

Normalization

Batch basedcollection

Real timeintegration

Cleansing &Filtering &

Normalization

Remote SvcAccess

Event basedintegration

Common Services

PAYD

Data protection TemporaryData storage

Smarter Diagnostics

Fleet Mgmt

Car pooling etc..


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Summary

Advanced Mobility A solution offering from IBM

A new business model integration of

OEMs

Government

Public Energy & Utilities

Device Manufacturers and Suppliers

Consumers

Advanced Mobility offers

Set of Core Services

Set of Value Add Services

Cloud based services of various business services like PAYD,Smarter Diagnostics, Green Routing, Traffic management etc.

advanced mobility - new buisness model in mobility

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