1ADVANCED MASTER CREATIVITY & MARKETING

Our Passion

2MARKETING

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WHY

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MOST FANTASTIC JOB

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UBERIZATION OF THE ECONOMY IS HAPPENING … NOW

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MARKETERS have a growing role in companies

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Looking for a career where you're sure to find a job?#3 Marketing managers: 83,183 more jobs posted than people hired

Marketing Management is One of the 10 Hottest Jobs in 2016

And the job market needs

NEW PROFILES

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BECAUSE CLASSICAL MARKETING IS DEADClassical marketing is like classical music...it can be beautiful but nobody‘s listening to it...

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Classical marketing, based on demand analysis and customer understanding, has been driving the industry for years but ….

Most recent successes come from market creation, radically new ways to imagine solution, digitalisation and customer engagement.

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WHAT

13source: Eric Schmidt - How Google Works

14source: Eric Schmidt - How Google Works

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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13 © 2014 Adobe Systems Incorporated. All rights reserved. Seeking Creative Candidates: Hiring for the Future | September 2014

Creativity is an important hiring consideration; creative applicants preferred over conventional by more than 5 to 1 IMPORTANCE OF CREATIVITY WHEN

CONSIDERING A JOB CANDIDATE

Q13. From the perspective of a hiring decision-maker, how important are each of the following to you when considering a candidate for a job? Top 3 Box n=1,068 Q15. For each of the personality traits below, select the option that best describes the ideal candidate for hire. n=1068

TRAITS BEST DESCRIBING IDEAL CANDIDATE FOR HIRE

94% AGREE IS

IMPORTANT

62% 62% 57%

25% 29%

33%

13% 9% 10%

Open-Minded vs Steadfast Innovative vs Incremental Creative vs ConventionalCreative Approach Neither/Balanced Conventional Approach

CREATIVITY is an important hiring considerationCreative applicants preferred over conventional by more than 5 to 1

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Identifying new solutions (37%)Effective Problem Solving (34%)Out of the box (18%)Expressing one-self visually (6%)Unorthodox approach (6%)

WHAT IS CREATIVITY?

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HIRING MANAGERS TURN FOCUS TO CREATIVITY

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HOW

OUR MISSION @ SOLVAY BRUSSELS SCHOOL

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Our mission is to have a decisive and positive impact on how economic and business challenges are addressed.

We fulfil this mission by producing pioneering research and by educating women and men to become true leaders and entrepreneurs in their field.

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The Advanced Master in Creativity and Marketing Promotes, Presents, Discusses and Teaches

new marketing alternatives to the classical demand-based marketing approaches.

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OUR METHOD: Where is the Ball?Get ideas, learn from others, do yourself

You will learn How to create value with new business models through a mix of inspiration sessions, team work and conceptual thinking exercises

You will getRadically new ways to imagine, promote and sell products, services, ideas, and experiences

You will find New, innovative ways to understand customer behaviour

You will practice New tactical tools, creative and Marketing processes

You will imagine 360°+ com campaigns, New customer experiences

And much more!

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ICONIC BRANDDesignNEW

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Become Account Executive or Strategic Planner in an agency/mediaBecome a Product, Brand, Advertising Manager for a top brandLaunch your own startup in marketing or communication servicesEnter a consulting company as a Marketing SpecialistOr any creative idea you may have

JOB PROFILES

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With an open mind, loving new approaches to life and culture

With a solid motivation, not afraid of working day and night, as a true professional

With a flexible intelligence, being able to think strategically while having a strong sense of the need for “down to earth” implementation

Ready to experience disturbing situations, unusual approaches, different styles

Willing to contribute and bring their own opinion and ideas

PARTICIPANT PROFILES

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Are you ready to get started?

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QUESTIONS ?

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Laurent Bouty Academic DirectorAdvanced Master in Creativity and Marketing

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