By Leoniece Cheeks

Dayton Dry Goods Company has come a long way since 1902. Renamed Target in August of 2000 the company has climbed the social ladder and become the second largest discount retailer behind Walmart. Target has made some renovations to create a family atmosphere and become a one stop shop for all your needs. Target is now selling more grocery items such as fresh produce and meats to show that they can be a place to get all your necessities from clothes and shoes to dinner for tonight. "By remodeling our stores and expanding the grocery selection, we're able to bring an even more convenient shopping experience to Target's guests," Annette Miller, senior vice president of grocery, said in a statement.

What’s the plan? I would like to make customers more aware of what

target has to offer through various social media networks and through launching a Target rewards

program. my goal is to show consumers that the shopping experience with target is what they need

to make life simpler.

Budget I am asking for $2million to:

¡  enhance social media sites (i.e facebook, foursquare, twitter)

¡ Have free giveaways

¡  Flash mob

¡  Implement Target rewards

Target Rewards Target rewards would be a program to help gain

consumer loyalty to our brand.

Perks:

¡ Redeemable coupons

¡ Rewards when reaching points in increments of 50.

On the launch date of the program random door prizes will be given to guests at each store(shirt, Target gift card)

Social Networks

Facebook ¡  This is the current Facebook page:

http://www.facebook.com/target

I would like to create a new Facebook page that is all for the Target rewards movement. The page would be about the renovation and innovation that target has to offer consumers. I would like to increase likes by implementing giveaways to draw in traffic to the website to make consumers aware of the innovation

Foursquare I would offer rewards when you check-in to

foursquare. This will increase foursquare usage and consumers will have the opportunity to gain $1 off coupons when checking in at their local target.

Twitter ¡ Gain 200+ followers daily

¡  using #targetrewards hashtag to create volume on facebook and target website

¡ Respond to 50% of tweets

¡ Giveaways monthly

Website After revamping the social networks I would

redesign the website to show that Target is a one stop shop by making non perishable items

available for delivery in bulk and creating a banner that says “produce/meats now available at your local store”. Our target webpage will still have the overall basic theme but the traffic that the social networks will help to drive sales on electronics,

housewares, clothing items, etc.

FLASH MOB On the launch of the target rewards program I

would like to create a Flash mob in the first store to create more volume and show that there is a cool

shopping experience when shopping at target.

http://www.youtube.com/watch?v=9q7R9qFcrbI

THE END