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ADULT-THINGS

Erica Eastrich - UXD-28 -2017

WHAT IS ADULT-THINGS?

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ADULT-THINGS is a

productivity app geared

toward promoting

self-growth for Gen Z and

Millennials.

PROBLEM RESEARCH PERSONAS FEATURES USER FLOW PROTOYPE WIREFRAMES

ORGANIZE

Organize and manage your goals in one place. Even share with friends.

GAIN

Gain points on completion of goals.● Volunteered?● Healthy Eating?● Bought a House?

TRACK

Track daily, weekly, and monthly progress.

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5PROBLEM RESEARCH PERSONAS USER FLOW FEATURES PROTOYPE WIREFRAMES

Initial Problem...

Identify a “one-stop shop” product that allowed Millennials and Gen Z to gain and share knowledge around adulthood and becoming more self-sufficient adults (e.g. Investments, Buying a House, Career, etc) However, I observed during user research a more significant problem...

USER RESEARCH & PERSONAS

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USER RESEARCHFour user interviews and a survey were conducted to gather information about adulthood.

Questions such as,

● Who/Where do you go to gain knowledge on new subjects?● How would you rank your level of adulthood or "adulting"?● Do you track your goals?● What types of validation do you appreciate? Public or Private?● What are some of your current frustrations around adulthood?

PROBLEM RESEARCH PERSONAS FEATURES USER FLOW PROTOYPE WIREFRAMES 7

USER INSIGHTHelped determine that the target audience should be toward Gen Z and Millennials between the ages of 18-30. These users live within metropolitan and rural areas and majority use tools (i.e. apps) to help track their personal goals. Although, there’s no real lack of resources needed to fulfill their goals, time is a common restraint.

It’s important to create a simple tool that allows users to organize and track their goals to increase their sense of growth and progress. Additionally, a feature that offers validation or reward for accomplishments is a plus.

8PROBLEM RESEARCH PERSONAS FEATURES USER FLOW PROTOYPE WIREFRAMES

SURVEY RESULTS


Guys: Average rating of adulthood is 4 out of 5Girls: Average rating of adulthood is 3 out of 5Overall rating of 3.60

REWARD The majority of responses identified that they’d like validation or rewards for their accomplishments. These can come in the form of discounts, cash rewards, or just a simple acknowledgement.

70%

TOOLSProductivity tools are more common with girls than guys, but overall 64% of responses said they do use apps such as Notes or OneNote for tracking.

64%

RATINGS3.60

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25 survey responses

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It takes a lot of sacrifice and discipline when you’re an adult. I picked three

because I feel like there's so much more I want to accomplish and I'm just getting my

feet wet. - Female Charlotte, NC

“It's tough when you feel like you are behind your peers, or uncomfortably ahead. -

Female New York City, NY

I enjoy challenges and that's what adulthood has been for me. A lot of ups and downs but I'm still as motivated as ever. - Male

Miami, FL

“

PROBLEM STATEMENT

HYPOTHESISBy offering the ability to track goals, while providing

encouragement through a merit system, for Gen Z and Millennials, will help focus their time and attention.

We will know this to be true when we see the number of goals completed outway the number of goals defined

and tracking the time in between for completion.

Gen Z and Millennials need a way to manage completion of their goals because they want

to track their growth into adulthood.

PROBLEM RESEARCH PERSONAS USER FLOW FEATURES PROTOYPE WIREFRAMES 11

REVISED...

Comparison (NOTES)

Login/Setup Account setup required Account setup required Account not required

Interaction Daily interactions; motivating users to check in frequently

Daily to weekly so users can keep track or save notable things

Frequent

Social Ability to follow friends & interaction via messages and game-like challenges

Share sheets with friends Share pages with friends

UI Easy to navigate. Familiar icons and gestures Layout resembles a notebook. Simple and quick use

Positive Product hooks user into frequent interaction and motivation

Simplicity. Familiarity. Multitude of functionality

Default app on all iPhone phones

Negative Product provides a large amount of information on each scene, which can feel overwhelming

Requires a microsoft account to access

Hard to organize

COMPETITIVE ANALYSIS


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“I’m working toward starting my own non-profit. I want to be able to help provide the resources young adults need in becoming an adult. It’s definitely one of my long-term goals.”

Age: 20 Location: Chicago, IL Occupation: College Student Status: Single

GOALS & NEEDS• Visual method for tracking tasks and

goals over a period of time.• Access to resources that will help me

in buying my first home• Share traveling experiences through

personal blog

FRUSTRATIONS• Lack of focus on completing activities• Saving money

PROBLEM RESEARCH PERSONAS FEATURES USER FLOW PROTOYPE WIREFRAMES 13

Kristen McDonald.

Android iPhoneMobile Device

Organized Low High

Available Time

Self-Motivation Poor High

HighLow

“I feel like I’m not accomplishing a thing. My days are jam packed with things I need to do for work and personal interest.“

GOALS & NEEDS• To know that everyday I am

growing and working toward my goals.

• Align my skills with my passions for helping others

FRUSTRATIONS• Feels like there is not enough time in the day to

complete things• Took more of my mom’s advice when it came to

buying a car• Friends are constantly coming to me for career

advice. Sometimes I don’t have all the answers.

Age: 25Location: Houston, TX Occupation: Supply Chain Analyst Status: Single

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Alicia Lin.


Organized Low High

Available Time


HighLow


“I prefer simple tools that keep me organized. If I have to give too much information I tend to stray away.”

Age: 28 Location: Los Angeles, CA Occupation: Tech ConsultantStatus: Engaged

GOALS & NEEDS• Invest my time and money into the right

projects• Continue to thrive in my current industry,

while accomplishing my own side projects• Gain more international traveling

experience

FRUSTRATIONS• The amount of work does not equate to

the desired level of reward

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Ronald Waters.


Organized Low High

Available Time


HighLow


USER FLOW

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USER FLOW - First Attempt

PROBLEM RESEARCH PERSONAS FEATURESUSER FLOW PROTOTYPE WIREFRAMES 17

USER FLOW - Revision

18PROBLEM RESEARCH PERSONAS FEATURESUSER FLOW PROTOTYPE WIREFRAMES

FEATURES & MINIMUM VIABLE PRODUCT

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FEATURE PRIORITIZATION

PROBLEM RESEARCH PERSONAS USER FLOW FEATURES PROTOTYPE WIREFRAMES

NOW NEXT LATER❏ Login Page❏ Set goal complexity❏ Account❏ Personal alerts❏ Search Tool❏ Public/Private settings❏ Goal List❏ Comments & Likes❏ Adult ranking levels❏ Point system❏ Interactive tracking chart

❏ Profile pictures❏ Social alerts❏ News feed❏ Share points among

friends❏ Follow friends❏ Favorites/Recent List❏ Personalized list styles❏ Accomplishments list❏ Automatically add

recommendations to goal list

❏ Login via Facebook❏ Push notifications to

Facebook❏ Integrate with

Calendars❏ Create goals for

friends❏ Goal competitions❏ Accountability checks❏ Gift redemption for

points❏ Passbook cards❏ Website

Note: Features were prioritized based on high user impact, low development effort, and complexity.

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MINIMUM VIABLE PRODUCT

MVP❏ Login Page❏ Set goal complexity❏ Account❏ Personal alerts❏ Search Tool❏ Public/Private settings❏ Goal List❏ Comments & Likes❏ *Adult ranking levels❏ Point system❏ Interactive tracking chart

The MVP will provide users with the following,● Ability to manage personal goals

○ Option to make public or private● Receiving points for completion of goals● Receive alerts when goals are

approaching deadlines.● Comment and like friends goals. (while

also receiving the same)● Track progress on a daily, weekly, and

monthly view● Receive an official adult ranking level

*To establish honesty and good-faith in users, a mechanism will need to be added to monitor the frequency within a time period users are banking points or a cap how many they can select a day.

PROBLEM RESEARCH PERSONAS USER FLOW FEATURES PROTOTYPE WIREFRAMES 21

POINT SYSTEM & ADULT LEVELS● How are points determined?

○ Point system is based on complexity of tasks. A number of accomplishments will have points predefined within the tool. Users can set a complexity (Low to High) for personal goals. ■ Easy = 3 points■ Medium = 5 points■ Hard = 10 points

○ Users can gain two extra points if goal is completed prior to deadline.

● Can points be taken away?○ A user’s “bank” (point bucket) can

decrease after long idle periods. (Example: After three weeks, 5 points is deducted from back. After five weeks 10 points and so on.)

○ Users can lose two point if goal is not completed prior or on deadline set.

● What can users do with their points?○ In the future, points can be redeemed for online gift

cards. (i.e. 100pts = $15 gift card.)● What are the adult levels and how is it defined?

○ Level 1 - Basic■ < 75 points. Level 1 is defined as a basic adult.

Meaning the bare minimum is being done at all times.○ Level 2 - Average

■ < 150 points. Level 2 is defined as an average adult. There’s nothing wrong with being average, but more can be done.

○ Level 3 - Above Average■ < 215 points. Level 3 is defined as an above

average adult. You’re crushing in some areas, but the balance may not be there yet.

○ Level 4 - Advanced■ < 300 points. Level 4 is defined as an advanced

adult. Rocking the adult life in several areas.○ Level 5 - Boss!

■ < 400 points. Level 5 is defined as a boss adult. What’s better than being a BOSS!

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GOALS FRIENDSACTIVITYREWARDS ACCOUNT

Goal List

SPLASHPAGE Tutorial Page

Comments

Likes

My Rewards Daily

Monthly

Yearly

Feed

Find Friends

Comments & Likes

Public Goal List

Edit Profile

Push Notifications

Register Register

FAQ

Feedback

SITE MAP


PROTOTYPE

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25PROBLEM RESEARCH PERSONAS USER FLOW FEATURES PROTOTYPE WIREFRAMES

PAPER PROTOTYPES

WIREFRAMES & USER TESTING

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27PROBLEM RESEARCH PERSONAS USER FLOW FEATURES PROTOTYPE WIREFRAMES

BEFORE

ONBOARDING

AFTER

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REVISED HOME PAGE

Annotation:1. Users goal list

2. Add new goals3. Recommended goals4. User’s point bank5. Toggle between current

goal list and archives


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Tracking Goals


Adult-Things requires no initial account setup, so users can track goals and gain points.

However, in order to connect with friends and receive rewards (gift cards, etc) account registration is needed.

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ACCOUNT SETUP


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USER TESTING INSIGHTS

● Cut down on MVP when user’s do not grasp the functionality and purpose of product○ Features such as,

■ Accomplishments List were removed from MVP since users could not distinguish accomplishments from goals

■ Goal recommendations were added to Goals Home Page, in order to keep users engaged

● A functional onboarding process was needed to clearly guide users through the product

● It’s important to ask the right questions,○ WHY did you click on that button?○ HOW do you interpret this screen?


PROTOYPE

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Link to Clickable Prototype

https://invis.io/KECRT56UM

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THANK YOU!QUESTIONS?

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