ABU DHABI UNIVERSITYDUBAI CAMPUSPRESENTATION OF CREATIVE DESIGN CAMPAIGN.

PARENTS CAMPAIGN CONCEPT

CAPTION: BEST EDUCATION. BEST INVESTMENT.

RATIONALE: BASED ON THE IDEA "ASSETS AND INVESTMENT" WHEREBY OUR ASSETS ARE OUR INCOME AND INVESTMENT AS TO GIVING OUR CHILDREN THE BEST EDUCATION THEY COULD POSSIBLY GET.

BRIEF: WE PUT OUR ASSETS INTO GIVING OUR CHILDREN THE BEST EDUCATION. AND A SECURED FUTURE FOR OUR CHILD IS OUR BEST INVESTMENT.

BEST EDUCATION. BEST INVESTMENT.

ABU DHABI UNIVERSITYDUBAI CAMPUS

ABU DHABI UNIVERSITYNEWSPAPER AD

ABU DHABI UNIVERSITYBILL BOARD

ABU DHABI UNIVERSITYLAMPOST

ABU DHABI UNIVERSITYONLINE BANNER ADVERTS

BE INSPIRED

ABU DHABI UNIVERSITYBROCHURE

ABU DHABI UNIVERSITYLEAFLET

STUDENT CAMPAIGN CONCEPT

CAPTION: HELLO DUBAI! SCAN THE FUTURE

RATIONALE: THIS CONCEPT IS BASED AND INSPIRED ON THE QR CODE. QR CODE IS A METHOD FOR READING QUICKLY, FINDING FASTAND ACCURATE INFORMATION.

BRIEF: DUBAI IS A MULTICULTURAL DYNAMIC EDUCATION HUB OF UAE. BEING AN OVERCROWDED MULTI-CULTURAL CITY MAKES IT HARD TO FIND RIGHT AND SUITABLE EDUCATIONAL DESTINATION. ADU LOGO IMPLIES LIKE THAT OF A QR CODE FOR THOSE INCOMING FRESHMEN AND TRANSFEREES TO CHOOSE THE RIGHT EDUCATION AVENUE.

HELLO DUBAI! SCAN THE FUTURE.LOOK NO FURTHER, ADU-DUBAI CAMPUS COULD JUST BE AROUND YOUR CORNER.

ABU DHABI UNIVERSITYDUBAI CAMPUS

ABU DHABI UNIVERSITYNEWSPAPER AD

ABU DHABI UNIVERSITYBILL BOARD

ABU DHABI UNIVERSITYLAMPOST

ABU DHABI UNIVERSITYONLINE BANNER ADVERTS

BE INSPIRED

ABU DHABI UNIVERSITYBROCHURE

ABU DHABI UNIVERSITYLEAFLET