adtena wi-fi management platform
TRANSCRIPT
Public Wi-Fi networks management platform
20160425
Adtena PaaS for Wi-Fi Advertising
Adtena is the online platform for managing advertising campaigns in Wi-Fi networksWe unite local public Wi-Fi networks and bring it to an advertiser with the vast targeting choices, sufficient traffic volumes and convenient dashboard for campaign management.
Adtena technically may be compared to AdWords + AdSense adding the precise geolocation targeting in Wi-Fi networks contrary to the contextual targeting on web-sites.
Adtena Advertising Platform
UA RU ARE Others320 210 120 >80
7 Countries
700 locations
800,000 views/month
Bridge between Advertisers and local public Wi-Fi networks. PaaS
Adtena Wi-Fi User WayWi-Fi User
1. Connect to Wi-Fi network
2. Login by Captive Portal
a. SMS auth
b. Social network auth
c. Location Special Page
d. Advertised page
3. Use Internet
a. Time limit
b. Speed limit
Adtena Wi-Fi User WayWi-Fi User
1. Connect to Wi-Fi network
2. Login by Captive Portal
a. SMS auth
b. Social network auth
c. Location Special Page
d. Advertised page
3. Use Internet
a. Time limit
b. Speed limit
Adtena Captive PortalCaptive Portal
1. SMS auth page
Customisable design
2. Social network auth
Login by VK photo post
Login by FB auth
3. Location Special page
Customisable by location
4. Advertised page
Own Advertising or
Connected to Ad network
Adtena Cloud ServerCloud Server
1. User structure/access
a. Superadmin role
b. Wi-Fi network owner
c. Wi-Fi network builder
d. Location owner/viewer
e. Advertiser
f. Advertising viewer
2. Router configuration
a. Positioning on a map
b. Setting router limits
c. Setting authorisation way
d. Special page constructor
e. SMS page customization
f. location type and pricing
3. Statistics
a. Routers billing
b. SMS statistics
c. Social statistic
d. Advertising billing
4. Notifications
a. Router activity
b. User registration
5. Moderation
*supportedhardware.pdf
Adtena Advertiser ServerAdvertiser Server
1. Advertising targeting
a. by location
b. by spot type
c. by device type
d. by uniquness
e. by gender
2. Advertising type
a. redirect
b. full screen banner
c. slider
d. html banner
e. web form
f. html5 constructor
3. Advertising billing
a. CPM model
4. Statistics
a. Views
b. Locations
c. CTR
d. Spending
Adtena Advertiser ServerAdvertiser Server
1. Advertising targeting
a. by location
b. by spot type
c. by device type
d. by uniquness
e. by gender
2. Advertising type
a. redirect
b. full screen banner
c. slider
d. html banner
e. web form
f. html5 constructor
3. Advertising billing
a. CPM model
4. Statistics
a. Views
b. Locations
c. CTR
d. Spending
Adtena Advertiser ServerAdvertiser Server
1. Advertising targeting
a. by location
b. by spot type
c. by device type
d. by uniquness
e. by gender
2. Advertising type
a. redirect
b. full screen banner
c. slider
d. html banner
e. web form
f. html5 constructor
3. Advertising billing
a. CPM model
4. Statistics
a. Views
b. Locations
c. CTR
d. Spending
Clients
Digital Agencies + Public Spots
Retail: Banks, HoReCa
ISP
Connect to single network
Big Data
Analytical opportunities
Market
32mln locations
$640k/month
X10 Strategy
Business Model
Advertising sales:obtaining percentage of sold inventory up to 30%.
Accessible for:• public networks• advertised networks
Prices:CPM from $3 to $40 depend on targeting level
Subscription:
monthly fees from the Wi-Fi points owners
Accessible for:• private networks
Prices:Free – 0-300 views/m$7 – 300-1,000 views/m$12 – 1000-2,000 views/m$50 – <10,000 views/m$200 – <100,000 views/m
Adtena PaaS for Wi-Fi AdvertisingWe have few proofed business models depended on Wi-Fi networks needs
ISP solution:
Internet Service Provider integrate our platform to connected venues as complex solution
Roadmap
• India and Africa markets
• Enterprise Solutions
• Home Edutainment Solution
• $60k invested
Adtena Retail Solution
Individual premium solution for Wi-Fi AccessMany establishments offer a free service to their customers without benefiting from the marketing opportunity or taking into account the legal implications.
Adtena Wi-Fi solutions allow you to turn a normal business expense into a fantastic marketing opportunity and gain tangible returns from the service, while keeping your business on the right side of the law.
Case Adtena Retail Solution
Login to public Wi-Fi in Bank throw finance calculator
Sit&Eat HoReCa solution:
Free extended constructor of Restraint Menu both for Wi-Fi login page and Internet portal.
Allowed to push Café Menu, special propositions and discounts to venue visitors.
Smart City Analytics platform
The City Wi-Fi allows for a confluence of data from static sensors as well as connected objects and people. This data can inform city processes and improve the delivery of urban services and the management of infrastructure.
Adtena Smart City solution allows to monitor Human Traffic by monitor devices with included Wi-Fi (connection to network not required) and generate Alerts to Infrastructure Departments
Educational parental controlFor home users and ISP. Kids take limited Internet access only after successfully answering on questions from their educational program. Progress and courses can be controlled by parents.
At homes with Adtena Home Wi-Fi Control solutions parents can:• Limit Wi-Fi internet access for Kids for any device.• Control Educational courses and time limits• See progress and detailed statistics of Exams and Internet usage• Allow unlimited access by device, day or time
Mentors
Cloud Business City
Vadim Rogovskiy
Oksana Borysenko
