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AdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020

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Page 1: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020

AdTech and ConsumerInformation

Agustín Reyna

European Parliament, IMCO, 17 February 2020

Page 2: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020
Page 3: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020

Source: https://lumapartners.com/content/lumascapes/display-ad-tech-lumascape/

Page 4: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020
Page 5: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020
Page 6: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020

CONSUMER HARMS OF ADTECH

PowerAsymmetry Manipulation Discrimination Chilling Effects

Page 7: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020

WHAT CAN WE DO ABOUT IT?

• Enforcement, Enforcement, Enforcement.• Targeting specific unfair practices related to

personalised advertising (ex-ante prohibitions tobe added in the annex of the UCPD).• Special regime for protection of children.• Promote privacy-oriented ad technologies.

Page 8: AdTech and Consumer Information - European ParliamentAdTech and Consumer Information Agustín Reyna European Parliament, IMCO, 17 February 2020

Thank you for your attention

[email protected]@arcapde, @beuc

This presentation is part of an activity which has received funding under an operating grant from the European Union’s ConsumerProgramme (2014-2020).