Adsfab

• Who are we?

A BBC comedy show?

• No• Although we do make ourselves laugh

sometimes!

In fact – we’re an Advertising Agency

• Established in 2001• Owned by Universities (UAG)• Working for the Education sector• Marketing communications for both Staff and

Student Recruitment (Courses)• Single location

Full Service Agency

• Advertising Strategy

• Copywriting (just editing or full)

• Designs for advertisements

• Media planning and buying/negotiation

• Web marketing

• Literature design and production, Print Buying e.g. Prospectuses

• Work processed via Online Management system

People

• Staff Recruitment team• Student Recruitment team• All experienced• Primary contact (no.1) and Secondary contact (no.2)• Dedicated friendly and responsive service• Same procedures in principle for both Staff and

Student Recruitment

The ‘System’ we use

• Orders are raised by Client via logging onto our website (not always for Student advertising)

• This is flagged up to us for processing

• Text, media info/sizes, required date etc., into Studio

• CSE proof-reads with partner

• Proof and costings with ad to Client

• Amends, if any, back to Studio; final approval

• Hi-res pdf produced, despatched to media

• During the process dialogue with Client

Creative

Creative