adsense update produk livestream adsense...
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Livestream AdSense Indonesia:
Update Produk AdSense
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#2Auto Ads
#3Native In-feed
#4AdSense for
Search
#1Matched Content
Livestream AdSense Indonesia:
Update Produk AdSense
Jeanny HalimanProduct Market Manager, Indonesia
Shunsuke KatayamaWeb Technical Specialist, APAC
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#1Matched Content
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Recap: Matched Content
Dengan Matched content, publisher dapat:● Mengoptimalkan Pageviews & Engagement● Memaksimalkan User session
Informasi lebih lanjut
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Update: Matched Content
● Pencocokan konten yang lebih baik ● Advance feature:
○ URL blacklist○ Bersaing dalam DFP
● Fleksibilitas dalam pembuatan ad unit
● Setting Whitelist
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image_sidebyside Image_card_sidebyside
<script async
src="//pagead2.googlesyndication.com/pagead/js/adsby
google.js"></script>
<!-- pbad -->
<ins class="adsbygoogle"
style="display:block"
data-ad-client="ca-pub-xxxxxxxxx"
data-ad-slot="1234567890"
data-matched-content-ui-type="image_sidebyside"
data-matched-content-rows-num="4"
data-matched-content-columns-num="1"
data-ad-format="autorelaxed"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
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<script async
src="//pagead2.googlesyndication.com/pagead/js/adsby
google.js"></script>
<!-- pbad -->
<ins class="adsbygoogle"
style="display:block"
data-ad-client="ca-pub-xxxxxxxxx"
data-ad-slot="1234567890"
data-matched-content-ui-type="image_stacked"
data-matched-content-rows-num="3"
data-matched-content-columns-num="1"
data-ad-format="autorelaxed"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
image_stacked Image_card_stacked
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<script async
src="//pagead2.googlesyndication.com/pagead/js/adsby
google.js"></script>
<!-- pbad -->
<ins class="adsbygoogle"
style="display:block"
data-ad-client="ca-pub-xxxxxxxxx"
data-ad-slot="1234567890"
data-matched-content-ui-type="text_card"
data-matched-content-rows-num="4"
data-matched-content-columns-num="1"
data-ad-format="autorelaxed"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
text text_card
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Komentar Publisher: Matched Content
“I used event tracking so I knew how many people per day clicked on any of the posts in that section. After adding Google’s content recommendation engine (this is the core of matched content ads), the clicks increased by approximately 15% on a daily basis.”
“For my website, AdSense’s recommendations did a better job than the related posts offered by other competitors. More people clicked on the recommended posts and this increased page views, lowered bounce rate and had a positive impact on adsense revenue.”
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FAQ: Mengapa saya tidak melihat opsi untuk membuat ad unit Matched Content?
Fitur Matched content memiliki requirement:
● 1,000 unique pages● 1,000 daily page visits● Untuk format dengan gambar: Image unik per halaman konten.
Cek eligibility di My Sites.
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FAQ: Apakah saya bisa mengatur gambar thumbnail secara manual?
Ya, dengan menggunakan meta-tag, publisher dapat mengatur image dalam thumbnail Matched Content.
● Detail: http://ogp.me/● Contoh: <meta property="og:image" content="http://example.com/ogp.jpg" />
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New Brooklyn Restaurant Announces Grand Opening
<!doctype html>
<html lang="en">
<head>
<meta property="og:image"
content="http://example.com/restaurant.jpg" />
</head>
<body>
<h1>New Brooklyn Restaurant Announces Grand
Opening</h1>
<img src=”http://example.com/restaurant.jpg”>
<p> As a publisher you face many challenges.
One of the broadest and most encompassing of
these is growing your user base while making sure
your content remains high-quality and policy
compliant. Your feedback has helped us understand
this challenge, and we’re always working to
improve.
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Advance Feature: URL Blacklist dalam Matched Content
● Article freshness● Blacklist● Whitelist
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(Advance)
URL Blacklist dalam Matched Content
<?xml version="1.0"?>
<rules>
<max_article_age>
<days>180</days>
</max_article_age>
<blacklist>
<uri>*.example.com/ugc/*</uri>
<uri>*.example.com/news/terrorist-attack-2012.html</uri>
</blacklist>
<whitelist>
<uri>*.example.com/entertainments/*</uri>
</whitelist>
</rules>
Article freshness
Blacklist
Whitelist
v
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#2Auto Ads
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Apa itu Auto Ads?
Intelligence Menyeimbangkan
pendapatan & UX dengan mengotomatisasi penempatan iklan.
SimplicityPublisher dapat
mengontrol iklan dengan tombol toggle dan satu
kode iklan.
Performance
Auto Ads dapat bekerja sendiri atau dengan ad unit
yang sudah ada untuk mengoptimalkan
pendapatan.
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#2 Mendeteksi iklan Google di halaman anda
#3 Pasang iklan baru secara otomatis berdasarkan tata letak halaman Anda
#4 Pengaturan otomatis ketika ada perubahan dalam halaman anda
#1 Mengerti struktur halaman andaAuto ads
menggunakan teknologi Machine Learning Google untuk:
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Berbagai Ad Formats tersedia dalam Auto Ads
Publisher dapat memilih banyak jenis format iklan, termasuk:
● Text and display ads● Native In-Article ads● Native In-feed ads● Matched Content ads● Anchor & Vignettes ads
Informasi lebih lanjut
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URL Groups: Atur jenis iklan di halaman yang berbeda
Publishers dapat menyesuaikan iklan berdasarkan URL groups:
● Buat setting spesifik dalam page/url level dengan URL groups (contoh. Hanya in-feed di homepage)
● Disable Auto Ads di halaman spesifik (contoh: Advertorial page)
Informasi lebih lanjut
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Cara Implementasi(Sudah menggunakan Page Level Ads)
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Cara Implementasi(Belum menggunakan Page Level Ads)
<html>
<head><script async src="http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><script>(adsbygoogle = window.adsbygoogle || []).push({google_ad_client: "ca-pub-123456789",enable_page_level_ads: true});</script>Ini adalah bagian atas laman Anda.<title>Contoh laman HTML</title>
</head><body>Ini adalah bagian isi laman Anda.</body></html>
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Reporting: Memeriksa kinerja Auto Ads
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Updated: Anchor Ads
To disable anchor ads at the top, add the overlays: {bottom: true}
parameter to the ad code on each of page with anchor ads. Here's
an example:
<head><script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><script> (adsbygoogle = window.adsbygoogle || []).push({ google_ad_client: "ca-pub-1234567891234567", enable_page_level_ads: true, overlays: {bottom: true} });</script></head>
#3Native
In-Feed
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● Peluang untuk pendapatan tambahan dengan penempatan iklan yang baru.
● Implementasi mudah - tidak membutuhkan CSS.
● User experience yang lebih baik dan iklan yang lebih efektif untuk advertiser.
●
Recap: Native In-Feed
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#4AdSense
for Search
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Kunjungicse.google.com
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Help Center
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FAQ
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Terima Kasih!