MERCHANTS OF COOL

Sarelena Argüello And Krista Lewites

NIKE VS.

ADIDAS

Slogans Nike: Just do it Advertisement More popular Fun and daring

Adidas:

Impossible is nothing Rarely used Not as popular Motivational

Tracy McGrady Adidas Adhttp://webdesignfan.com/30-creative-adidas-ads/

Oscar Pistoriushttp://jeanrojasdesignblog.files.wordpress.com/2012/02/creative-nike-ads-1adt-com-25.jpg

MODELS Adidas: Famous people

Tries to make the buyer feel they are connected to famous people (both into the same trends)

Nike: Motivational stories/ people Oscar Pistorius

Bananas Adidas Adhttp://webdesignfan.com/30-creative-adidas-ads/

Nike Footballhttp://www.coroflot.com/diegoaguilar/nike-football

Spirit Adidas Adhttp://webdesignfan.com/30-creative-adidas-ads/

http://www.dailyinspiration.nl/creative-ads-for-nike/

Moods

Nike Black colors Impact Inspirational

Adidas Lots of colors Happy Graffiti art (connect w/ young)