Various Ads analysis picture windows Purpose of visual

show the product Informed headline Soft selling Direction buy snickers

when you are hungry Inspiration snickers

will overcome hungry undesirable effect snickers make you feel good when you are hungry Ovoid hungry by buying snickers get power from snickers

Appeals less than perfect

picture windows Purpose of visual

show the product Informed headline Soft selling Direction buy Coca-

Cola it is real thing Inspiration no one can

beat Coca-Cola.Coca-Cola is the original . Coca-Cola is the real in market.

Appeals glittering generalities

picture windowsPurpose of visual capture attention and qualify readers Command headlineSoft selling Direction keep your gun away from other handsInspiration putting you gun in available place may cause big problems .gun is dangerous so keep it away from other persons specially children .Appeals fair and transfer appeals

picture windows Purpose of visual ID

the ad’s subject Benefit headlines Soft selling Direction buy Michelin

tray for your car Inspiration driving

your car with Michelin tray is better .Enjoy driving your car by using Michelin tray

Appeals humor appeal

picture windowsPurpose of visual Provide campaign continuityInformed headlineSoft selling Direction be in love with MacDonald'sInspiration many people love MacDonald's .join Macdonald lovers.Appeals play in words and brand appeal

picture framePurpose of visual show the productInformed headlineHard selling Direction buy the new Nike sweet classic high shoesInspiration if you look for comfortable shoes buy Nike. Nike is a perfect choice when you work more.Appeals rational appeal

picture windowsPurpose of visual create a good impressionsoft selling Direction buy the new Axe and enjoy romance momentsInspiration buy Axe and be attractive .buy Axe and have love.Appeals romance appeal

picture windowsPurpose of visual show the productsoft selling Direction buy Sanosan product of baby careInspiration Buy sanosan baby product for your baby and get this smile.sanason make your baby feel comfortable and happiness.Appeals transfer appeales